• Study Hall: Scarcity Marketing: Lessons from Nintendo and Elmo

    In this insightful clip of EYL, our hosts Rashad Bilal and Troy Millings sit down with the dynamic Felecia Hatcher. Known for her enlightening perspectives and innovative marketing approaches, Felecia takes us on a deep dive into the mechanics behind the scarcity model and how it influences consumer behavior.


    As the Chief Popcorn Officer of Popcorn Heaven, Felecia has mastered the art of creating demand. In this conversation, she reflects on her experience working with Nintendo and how they skillfully created unparalleled hype around their products. Discover the fascinating strategies used to generate immense demand and drive consumer purchasing decisions, even when products were scarcely available on store shelves.


    *Key Points Covered:*


    - *The Scarcity Model Explained:* Rashad begins by asking Felecia to break down the scarcity model, highlighting that it’s more complex than simply reducing supply. Felecia shares her firsthand experiences with Nintendo’s experiential marketing strategies that left consumers eagerly awaiting the next product restock.

    - *Experiential Marketing:* Felecia discusses her role in bringing video games to life through immersive experiences. These activations not only heightened consumer interest but also made the eventual purchase feel more urgent and valuable.


    - *Strategic Product Availability:* Learn how the calculated scarcity of products like the Wii Fit board and Tickle Me Elmo led to a phenomenon where consumers were willing to pay above the retail price, creating a cycle of anticipation and demand that drove sales.


    - *Psychology of Influence:* After reading the book *"The Psychology of Influence,"* Felecia connected the dots on how strategic shortage influenced consumer behavior. Understand how industries, from toys to sneakers, leverage this model to ensure consumers buy multiple products.


    - *Black Business Insights:* Felecia shares keen observations on how scarcity is managed and perceived in Black-owned businesses. Using examples from the restaurant industry, she illustrates how effective communication can turn limited availability from a pain point into a coveted aspect of the customer experience.


    - *Business Lessons:* Through engaging anecdotes and practical tips, this episode provides invaluable lessons on customer expectation management, marketing strategy, and how to utilize the scarcity model ethically and effectively in entrepreneurship.


    If you’re an entrepreneur, marketer, or simply curious about the intricacies of consumer psychology, this episode is packed with information that will change how you perceive demand and supply. Felecia Hatcher’s expertise offers a fresh perspective on how scarcity can be used not just to drive sales but to build lasting relationships with customers.


    *Join the Conversation:*


    Listen to Felecia’s compelling storytelling and sharp insights as she shares how you too can create meaningful experiences and demand for your products or services. Don’t forget to like, comment, and subscribe for more episodes that bring industry secrets and entrepreneurial success stories right to your screen.


    *Hashtags:*


    #EYL #FeleciaHatcher #ScarcityModel #ExperientialMarketing #Nintendo #ConsumerPsychology #Entrepreneurship #SupplyAndDemand #BlackOwnedBusinesses #MarketingStrategy #BusinessLessons #CustomerExperience #TickleMeElmo #SneakerCulture #InfluenceStrategy #Innovation



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    7m - Jul 26, 2024
  • Market Mayhem: Crowdstrike's Plunge Amid Global Tech Outage

    Welcome back to another riveting clip of Market Mondays! Today, we're diving into one of the most tumultuous events the tech industry has seen in recent times—a global tech outage that sent shockwaves through various sectors and led to massive flight cancellations. Rashad Bilal, Ian Dunlap, and Troy Millings are here to break it all down for you.


    *[00:00:00] Global Tech Outage:*

    Last week saw an unprecedented global tech outage that continued into this week, causing the cancellation of over 600 Delta flights. The ripple effects of this outage are significant, impacting various industries and millions of people around the world.


    *[00:00:43] Impact on Crowdstrike:*

    Crowdstrike, a major player in cybersecurity, took a significant hit with its stock dropping over 30% from its 52-week high. Ian Dunlap offers insightful analysis on whether this presents a buying opportunity or if further caution is warranted. He suggests that there's still room for the stock to fall to around $249.77 before considering a long-term investment.


    *[00:01:32] Cybersecurity Importance:*

    Troy Millings highlights how this event has underscored the critical importance of cybersecurity. Even industry giants like Microsoft are feeling the heat, showing that no one is immune to such vulnerabilities. Crowdstrike's struggle emphasizes the need for robust cybersecurity measures in protecting sensitive information across various sectors.


    *[00:03:04] Market Competition:*

    The conversation shifts to market competition within the cybersecurity space. While Crowdstrike faces stiff competition from companies like Microsoft and Palo Alto, Troy points out that the margins are tight and any slip-ups can result in losing clients.


    *[00:04:27] Investment Strategy:*

    Troy also discusses investment strategies, emphasizing the importance of having a clear plan and not panicking during turbulent times. He advises to consider whether to take profits, watch the fall, or reposition your investments.


    *[00:05:20] Future Concerns:*

    Ian touches on future concerns for Crowdstrike, including potential lawsuits and the necessity for all companies to bolster their defenses given the current political climate. He stresses that robustness in cybersecurity is more critical than ever.


    *[00:06:05] Was it a Cyber Attack?:*

    Finally, Ian and Troy ponder whether the outage was simply a software issue or something more sinister like a cyber attack. They express skepticism about the official explanations and suggest that a cyber attack could be catastrophic for Crowdstrike's business.


    This clip is packed with insights and expert opinions that will help you navigate the complexities of tech investments and cybersecurity. Don't miss out on the advice from our seasoned hosts as they break down these crucial topics.


    *Stay Updated:*

    Don't forget to like, comment, and subscribe to stay updated on the latest market trends and investment strategies. Follow us on social media for more exclusive content!


    Hashtags:

    #MarketMondays #Crowdstrike #TechOutage #Cybersecurity #StockMarket #Investment #FinancialInsights #DeltaFlights #Microsoft #PaloAlto #ElonMusk #InvestmentStrategy #TechNews #GlobalImpact



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    7m - Jul 25, 2024
  • Tesla's Market Dominance: Is It Overhyped?

    In this clip of Market Mondays, we dive deep into the latest developments in the electric vehicle (EV) market, specifically focusing on Tesla's recent decline in**Title: Market Mondays Medium #2 - July 15 | Tesla's Market Share, EV Trends, and Investment Insights**


    Welcome back to another clip of Market Mondays, your go-to source for the latest insights in the financial market. In this episode, our hosts Troy Millings, Ian Dunlap, and Rashad Bilal dive deep into the recent shifts in Tesla's market share and what it means for the company and the electric vehicle (EV) sector as a whole.


    We start off with Rashad Bilal’s observation on Tesla's market share dipping below 50% for the first time since the EV sector gained popularity. This is a significant shift that has caught the attention of investors and market analysts alike. Is this a red flag for Tesla, or just a temporary setback? Ian Dunlap believes it’s an overhyped headline and remains confident in Tesla’s long-term viability despite the rise of competitors like BYD and other American companies.


    Ian suggests that investors should carefully choose their re-entry points, with a preference for the $223 mark, and points out that although there are areas for improvement, particularly in innovation, he doesn't believe Tesla is in serious trouble just yet.


    Troy Millings provides a broader perspective, noting that while Tesla has seen a decline in market share, the overall EV market has grown by 11%. This means more players are entering the space, which naturally dilutes Tesla’s market dominance. Despite this, there is still substantial room for growth in the EV sector, given that only 7% of all vehicles sold in 2023 were electric.


    Rashad counters by stressing that in business, you’re either gaining or losing. He raises a valid concern about consumer satisfaction, citing a Wall Street Journal report that up to 40% of EV owners are reverting back to gas-powered vehicles. This phenomenon raises questions about the long-term sustainability and adoption of EVs.


    We also discuss whether the entire EV market is experiencing a bubble, with investors' expectations possibly outpacing actual results and feasibility. Rashad shares his skepticism about Tesla’s diversified ventures into robotics and AI. He believes that while Elon Musk is a visionary, some of his projects like Robo-taxis and autonomous robots seem overly ambitious and are not likely to materialize in the near term.


    Throughout the discussion, the trio examines whether Tesla remains a top investment pick. Ian maintains his long-term bullish stance but agrees that some of Tesla’s initiatives, like the highly publicized robo-taxi service, might be more fiction than near-future reality. Rashad, however, believes there are better investment opportunities out there, even though Tesla will continue to make money.


    In the end, Ian makes a case for Tesla integrating its various ventures to form a mega-corporation, combining forces with companies like Starlink, to build a more substantial and diversified entity. Troy agrees that while Tesla might not be a top-five company right now, it still holds a significant position in the market that shouldn’t be underestimated.


    Join us for this in-depth discussion and get invaluable insights into the current and future landscape of the EV market and Tesla's role within it.


    Make sure to subscribe to Market Mondays for your weekly dose of market wisdom, investment strategies, and financial analysis.


    *Hashtags:* #MarketMondays #Tesla #Investing #EVMarket #FinancialAnalysis #StockMarket #IanDunlap #RashadBilal #TroyMillings #ElectricVehicles #InvestmentStrategy #BusinessInsights



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    13m - Jul 24, 2024
  • EYL #300 Black Entrepreneur Empowerment Fund: Marketing Secrets, Mentorship, & Funding with Felecia Hatcher

    Join us for an insightful conversation with Felecia Hatcher on Earn Your Leisure, where we dive deep into the world of entrepreneurship and innovative business strategies. In this episode, Felecia shares her experience with the Pharrell Williams-founded Black Ambition Opportunity Fund, a groundbreaking initiative designed to invest in 1,500 entrepreneurs by providing them with capital and mentorship. Discover the unique advantages that small businesses have over large corporations and the core business lessons Felecia learned during her time at Nintendo.


    Explore the scarcity strategy that propelled Nintendo to new heights and learn how to leverage scarcity to increase demand in your own business. Felecia emphasizes the importance of understanding the value of your service and knowing your market when scaling your business. She also highlights a crucial point: your friends and family aren't your target audience.


    The conversation takes a deeper turn as we discuss the challenges of entrepreneurship burnout and the necessity of a solid foundation for scaling your business. Felecia draws parallels to the "Tickle Me Elmo" phenomenon, illustrating how scarcity can double the lifetime value of customers and master the art of FOMO. We also touch on the downside of "building in silence" and the impact of prominent figures like Jay Z and Virgil Abloh in rolling out Pharrell's Black Ambition Opportunity Fund.


    Don't miss this episode packed with valuable insights and practical advice for entrepreneurs at every stage.


    #Entrepreneurship #BusinessStrategy #BlackAmbition #FeleciaHatcher #PharrellWilliams #Nintendo #ScarcityStrategy #FOMO #MarketMondays #EarnYourLeisure #SmallBusiness #ScalingBusiness #EntrepreneurBurnout #BusinessMentorship #Innovation #JayZ #VirgilAbloh #TickleMeElmo



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    1h 1m - Jul 23, 2024
  • Market Predictions: Could the S&P 500 Triple by 2030?

    In this clip of Market Mondays, Rashad Bilal and Ian Dunlap dive deep into the latest economic predictions and analyses. They begin by discussing the possibility of a rate cut in September, with Ian sharing his optimistic forecast despite the current economic landscape. Will Jerome Powell and the Federal Reserve take action? Stay tuned to find out.


    The duo also sheds light on the recent comments from Fed Chair Jerome Powell about inflation trends and the likelihood of a rate cut. With data from the Chicago Mercantile Exchange suggesting a 95% chance, the conversation gets intriguing. Could we really witness a rate cut this September? And if not, what could be the next steps in November or even December?


    Next, they tackle analyst Tom Lee's bold prediction that the S&P 500 will triple by 2030. Is it realistic for the market to see such an exponential rise within just six years? Ian weighs in on the feasibility of such growth, considering potential reshuffling in the S&P 500 and the impact of inflation.


    Rashad introduces a fascinating angle on hyperinflation and its influence on market returns. If inflation rates increase, the traditional 7% returns may no longer suffice. They walk you through the Rule of 72, which underscores the importance of higher returns to combat the devaluation of money.


    Key Takeaways:

    - Insights on the potential rate cut in September 2023.

    - Analysis of Fed Chair Jerome Powell’s recent statements and their implications.

    - An in-depth look at Tom Lee's prediction for the S&P 500 reaching 15,000 by 2030.

    - The impact of inflation on investment returns and market behavior.

    - Strategic advice on staying long in the market despite economic fluctuations.


    Don't miss out on this thought-provoking discussion that could enhance your understanding of the current and future state of the market.


    *Hit the like button, subscribe, and share this video with others. Stay tuned for more Market Mondays insights!*


    #MarketMondays #Finance #Investing #StockMarket #Economy #RateCut #FederalReserve #JeromePowell #Inflation #SP500 #TomLee #InvestingTips #LongTermInvesting #MarketAnalysis



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    5m - Jul 22, 2024
  • Cliff Notes: How to Perfect Your Elevator Pitch

    Welcome back to EYL! In this clip, we are joined by the incredible Ashaala Shanae, who provides invaluable insights on how to perfect your elevator pitch. Whether you're preparing for Invest Fest or any other pitch scenario, this video is packed with actionable advice to help you stand out and make a lasting impression.


    *Key Points Discussed:*


    1. *Clear and Concise Messaging:*

    Rashad Bilal kicks off the conversation by emphasizing the importance of a clear and concise message. Knowing who you are, what you do, who you serve, and what you offer is crucial.


    2. *Identifying the Problem:*

    Rashad explains that understanding the problem you aim to solve is fundamental. Your pitch should highlight the specific issue your product or service addresses.


    3. *Providing the Solution:*

    Beyond identifying the problem, it's vital to clearly articulate the solution your business provides. This includes the methods and vehicles you'll use to solve the issue.


    4. *Market Research and Competitor Analysis:*

    Knowing your market stats and competitors is essential. Investors are likely to ask about the competitive landscape, making this a critical part of your pitch preparation.


    5. *Effective Use of Visual Aids:*

    Visual aids can enhance your pitch if used correctly. Keep them clean and easy to understand, ensuring they support rather than distract from your key points.


    6. *Clear Call to Action:*

    Rashad emphasizes the importance of a clear and realistic call to action. Specify exactly what you're asking for, whether it's funding, partnership, or another form of support.


    7. *Understanding Your Numbers:*

    Know your financials inside out. Be prepared to detail your budget, forecast, and return on investment, as investors will scrutinize these aspects.


    8. *Practice and Preparation:*

    Troy Millings and Rashad discuss the importance of practice. Practice in front of a mirror, with family and friends, and even record yourself to identify areas for improvement.


    9. *Mindfulness and Visualization:*

    Ashaala shares techniques for managing anxiety, including mindfulness exercises and visualization. Walking through your pitch mentally can help build confidence and reduce stress.


    10. *Breathing Techniques:*

    Specific breathing techniques like the 4-7-8 method can help calm nerves and prepare you for the spotlight.


    11. *Arrive Early and Familiarize Yourself with the Venue:*

    Visiting the venue in advance and visualizing your performance in the actual space can significantly reduce anxiety on the day of your pitch.


    12. *Have a Backup Plan:*

    Always have a backup for your visual aids and other electronic materials to avoid last-minute hiccups that can derail your pitch.


    By following these steps and tips, you can create a compelling elevator pitch that captures the attention of investors and judges alike.


    Don't miss out on this jam-packed episode that could be the key to your next successful pitch!


    *Subscribe* to our channel and hit the notification bell so you never miss an episode!


    *Hashtags:*

    #EYL #ElevatorPitch #Investfest #AshaalaShanae #PitchPerfect #Investment #StartupAdvice #Entrepreneurship #Business #PitchCompetition #AnxietyManagement #Mindfulness #PublicSpeaking #InvestmentPitch


    ---


    This episode of EYL is designed to equip you with the tools and knowledge you need to make your elevator pitch unforgettable. From preparation to execution, our expert guests share their secrets to success. Tune in, take notes, and get ready to elevate your pitch game!



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    8m - Jul 21, 2024
  • Mastering Client Focus: Essential Strategies to Secure the Sale

    In this snippet from the Sales Mastery EYL University Class, Danyel King explains the powerful Straight Line System, inspired by Jordan Belfort, the Wolf of Wall Street. In this insightful session, Danyel explains how to stay on the fastest path to a sale by avoiding distractions and focusing on three key elements: the product, the salesperson, and the company. Learn why creating absolute certainty in these areas is crucial for successful sales transactions and how enthusiasm, expertise, and competence play vital roles in convincing prospects. Danyel shares personal anecdotes and valuable tips to help you master the art of sales and achieve your financial goals.


    To watch this full class and more, sign up for EYL University at www.eyluniversity.com


    *Timestamps:*

    00:00 - Introduction to the Straight Line System

    01:04 - The Three Key Elements of Sales

    02:39 - Importance of Product Knowledge and Passion

    04:41 - Real-life Success Stories and Motivational Insights

    07:26 - The Three Important Keys: Competence, Expertise, Enthusiasm

    09:02 - Handling Sales Objections



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    9m - Jul 20, 2024
  • Study Hall: The Future of Humanoid Robots & AI Companionship

    Hey Market Mondays Family!


    Welcome back to another clip of Market Mondays! In this insightful discussion, we dive deep into the rapidly evolving world of artificial intelligence and robotics. With AI technology advancing faster than ever, it's crucial to understand its implications on our lives, jobs, and society as a whole.


    Our special guest, 19 Keys, alongside hosts Rashad Bilal, Ian Dunlap, and Troy Millings, explore some of the most pressing questions around AI and robotics:


    - *The Future of Humanoid Robots:* 19 Keys discusses Elon Musk's ambitious plans to make humanoid robots his next trillion-dollar business. He emphasizes that while the technology is here, the real challenge is getting society accustomed to these robots. We examine the potential for humanoid robots to take over mundane, task-oriented jobs and the impact this may have on various industries and employment landscapes.


    - *Regulations and Market Leaders:* The conversation touches on how the government is likely to turn to giants like OpenAI and Microsoft for AI regulations. These regulations could potentially stifle small businesses from competing in the rapidly growing AI market. What does this mean for innovation and the entrepreneurial spirit?


    - *Human vs. Robot:* 19 Keys believes that as robots take on factory work and low-paying jobs, humans need to delve deeper into what it means to be human. How can we prepare for a future where AI and robots are ubiquitous without losing the essence of human touch and creativity?


    - *AI Companionship:* Rashad and Troy share fascinating insights from their trip to Davos, where they encountered AI companionship apps designed to combat loneliness. From home robots performing simple tasks to advanced AI companions providing friendship and support, this sector is set to explode. Could this be the next big thing in AI technology?


    - *Embracing Technology Without Fear:* Ian Dunlap emphasizes that automation and AI are inevitable. Instead of fearing these advancements, we should focus on finding ways to integrate and utilize them to enhance our lives and businesses. Drawing parallels to the iPhone's revolution in the late 2000s, Ian highlights that those who adapt will thrive in this new era.


    Join us in this thought-provoking discussion as we explore the exciting, yet challenging, future of AI and robotics. This episode is packed with insights, predictions, and strategies to help you stay ahead in this rapidly evolving landscape. Whether you're an entrepreneur, an investor, or just curious about AI, this conversation is essential viewing.


    Don't forget to like, comment, and subscribe for more cutting-edge discussions on Market Mondays!


    *Timestamps:*

    00:00 - Introduction

    00:39 - The Rise of Humanoid Robots

    01:42 - Impact of AI Regulations on Small Businesses

    03:01 - Preparing for a Future with AI and Robots

    04:00 - AI Companionship and Its Growing Market

    05:17 - Embracing Technology Without Fear


    *Hashtags:*

    #MarketMondays #HumanoidRobots #AICompanionship #ArtificialIntelligence #19Keys #RashadBilal #IanDunlap #TroyMillings #FutureOfWork #AIRevolution #TechPodcast



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    6m - Jul 19, 2024
  • The Future of Podcasting & Influencer Recession

    Welcome back to another insightful clip of Market Mondays series! In this clip, we dive deep into the current state of podcasting and the influencer market with our special guest, 19 Keys. Hosted by Rashad Bilal and Troy Millings, this discussion sheds light on crucial topics that everyone in the digital space needs to be aware of.


    Episode Breakdown


    *Introduction of 19 Keys:*

    19 Keys opens the discussion with an intriguing question about the future of podcasting and whether there's an ongoing "influencer recession." With his wealth of knowledge in personal branding and technology, he sets the stage for an engaging conversation.


    *Influencer Recession:*

    Rashad Bilal discusses the signs of the influencer recession, noting how various markets, including comics and financial literacy influencers, are witnessing a downturn. He provides examples from the financial literacy space, where many influencers who rose during the pandemic have now gone silent. Even platforms like OnlyFans are not as lucrative for some as they used to be. Rashad's insights help contextualize why this recession is happening and what it means for the future.


    *Podcasting for Everyone?*

    Can everyone succeed in the podcasting realm? Rashad and Troy think not. They highlight the complexities and the effort required to produce high-quality content. From researching topics to editing episodes and creating engaging social media snippets, there's a lot more to it than just talking into a microphone. Rashad suggests that while everyone should have an Instagram to build their personal brand, podcasting is not necessarily for everyone due to its labor-intensive nature.


    *Monetization and Value:*

    Troy further breaks down the monetization aspect. Not everyone should start a podcast just to make money; the true value lies in passion and the unique message you offer. He explains that even celebrities have backed out from podcasting, realizing it's not the cash cow they expected. If your goal is solely financial, you won't last long in this space.


    *Niche Down & Build Value:*

    19 Keys adds nuance by discussing how important it is to find your niche. He outlines how podcasting can be a powerful tool for personal branding and content funneling. With a specific focus, you can create a smaller but more engaged audience. He emphasizes the significance of authenticity and how smaller, focused audiences can provide greater returns for advertisers. Using his own experiences with Cordyceps and other health products, 19 Keys illustrates how niche podcasting can serve as a content funnel to various aspects of your business.


    *Invest Fest 2023:*

    The speakers then pivot to discuss the upcoming Invest Fest, emphasizing its uniqueness and its essential role in fostering a culture focused on future growth and wealth-building. They call on attendees to show up at their 100%, network creatively, and treat the event as a monumental opportunity for personal and professional growth.


    Key Takeaways:


    - *Influencer Market Downturn:* The influencer recession is real but temporary. Quality and consistency will keep you afloat.

    - *Effort in Podcasting:* Podcasting is labor-intensive and not for everyone. Passion and a unique message are critical.

    - *Monetization:* Diversify your income streams; don’t rely solely on podcasting for revenue.

    - *Niche Focus:* Finding your niche will help you build a dedicated audience and increase value.

    - *Invest Fest 2023:* Prepare to network, learn, and grow at this year's Invest Fest.


    Join us for this thought-provoking episode as we uncover what it takes to thrive in today's digital landscape. Your future self will thank you for it.


    *Don't forget to like, comment, and subscribe for more valuable insights every week!*


    #MarketMondays #19Keys #Podcasting #InfluencerMarketing #InvestFest2023 #DigitalContent #PersonalBranding #FinancialLiteracy #SocialMedia #Entrepreneurship #ContentCreation #InfluencerRecession #InvestInYourself #NicheMarketing



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    14m - Jul 18, 2024
  • Invest Fest $5,000 Welcome to Atlanta Sweepstakes

    Welcome to the latest clip of Market Mondays! In this exciting update, hosts Ian Dunlap, Troy Millings, and Rashad Bilal share some unbelievable announcements and giveaways about Invest Fest, the biggest event of its kind in the world.


    Invest Fest just got even more extraordinary with the addition of Shannon Sharpe to the lineup! As Rashad Bilal enthusiastically reveals, the event's roster continues to grow and impress. "The lineup is getting better and bigger. It's just, it's unbelievable," Rashad remarks. Right here, we’re dedicated to enhancing your experience with each new announcement.


    We're also thrilled to introduce the Women’s Initiative featuring the phenomenal Lauren London. This initiative will focus on empowering women by financially backing a woman-based business, and it'll include an all-women panel featuring Queen Afua. As Troy Millings hints, there are even more exciting surprises to come, making this session truly legendary.


    Of course, our star-studded lineup doesn't stop there. Look forward to impactful sessions with iconic figures like Steve Harvey, 50 Cent, 19 Keys, Ian Dunlap, Damon John, and Stephen A. Smith. And we’re just getting started.


    Rashad and Troy also discuss a unique raffle sponsored by Steve Harvey that was announced two weeks ago. Winners were declared live on the show, adding even more excitement to the buildup for Invest Fest. "Salute to all the winners," Rashad proudly mentions.


    In another exciting sweepstakes, the Welcome to Atlanta Sweepstakes, sponsored by Ti, offers a remarkable array of prizes. This week's general admission ticket buyers from July 15 to July 21 will have a chance to win $5,000, thanks to Ti’s Atlanta-based generosity. Here's what the grand prize includes:


    - $5,000 cash prize

    - VIP ticket upgrade

    - Meet and greet with EYL and Ti

    - Exclusive access to the Invest Fest dinner

    - Tickets to an Atlanta Falcons game

    - Tickets to the Trap Music Museum

    - Free meal at Trapdoor City Café, Ti's restaurant

    - Tickets to the 85 South live show

    - One-year access to EYL University

    - Real estate and business creation course


    This is an incredible opportunity for anyone attending Invest Fest. For those who already hold general admission tickets, don’t worry—you’re automatically entered into the sweepstakes too. Moreover, five additional winners will have their general admission tickets upgraded to VIP status.


    "Five bands, five bands, it's a lot," as Rashad puts it. This giveaway shows how dedicated we are to over-deliver and create an unforgettable experience for all attendees.


    Don't miss out on this unique opportunity to be part of something monumental. Grab your general admission ticket this week, and who knows? You might be one of the lucky winners to receive these fantastic rewards. Invest Fest promises to be a legendary event filled with invaluable insights, unparalleled networking opportunities, and memories that will last a lifetime.


    Make sure to like, share, and subscribe to our channel to stay updated on all things Invest Fest, and keep tuning in to Market Mondays for more surprises and exclusive content.


    ---


    Hashtags:

    #InvestFest #MarketMondays #ShannonSharpe #LaurenLondon #SteveHarvey #50Cent #19Keys #IanDunlap #DamonJohn #StephenASmith #WelcomeToAtlanta #TISweepstakes #AtlantaEvents #EYLU #85SouthShow #TrapMusicMuseum #FinancialEmpowerment



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    5m - Jul 17, 2024
  • EYL #299 Master Public Speaking: How to Overcome Speaking Fears and Win Pitch Competitions ft Ashaala Shanae

    Join us in this engaging episode of Earn Your Leisure as we sit down with Ashaala Shanae to explore essential insights and strategies for public speaking and pitching competitions. Discover why 75% of people have a severe fear of public speaking and learn how to overcome it.


    We delve into the three common mistakes public speakers make, share tips to help you win the $100K Nipsey Hussle Foundation Pitch Competition, and reveal exercises to improve your public speaking skills. Gain valuable public speaking hacks that will elevate your pitch game, and learn about the bad habits to avoid at pitch competitions.


    We also discuss why Invest Fest vendors should study the market of attendees and how to stay ahead as an entrepreneur. Finally, get crucial advice on how to overcome using bridge words in your speech, the importance of never exceeding the time limit in a pitch competition, and steps to nailing your pitch competition. Reading the room when pitching is a must—learn why in this episode!


    #PublicSpeaking #PitchCompetition #Entrepreneurship #AshaalaShanae #EarnYourLeisure #InvestFest #NipseyHussleFoundation #PublicSpeakingTips #EntrepreneurialStrategies #WinningPitches #OvercomingAnxiety #SpeakingHacks #ReadingTheRoom #PitchPerfect



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    1h 4m - Jul 16, 2024
  • Mastering Sales: How to Build Rapport and Break Down Barriers

    In this EYLU Sales Mastery class, Danyel King shares his insights on the essential steps in the sales process. Learn how to build rapport, break down barriers, and understand your clients to close more deals. Danyel uses real-life examples and anecdotes to illustrate the importance of connecting with clients on a personal level.


    For this full class and more join EYL University at www/eyluniversity.com


    Timestamps:


    00:00 - Introduction: The First Step in Sales

    00:10 - Importance of Building Rapport

    00:44 - Overcoming Stereotypes of Salespeople

    01:17 - Breaking the Ice

    01:54 - Using Compliments Effectively

    03:06 - Perceptions of Salespeople

    03:40 - Next Slide Transition

    04:01 - Story Time: Breaking Barriers with Compliments

    06:15 - Getting to Know Your Client

    07:45 - Properly Qualifying Clients

    08:08 - Step Three: Keep It Super Simple (KISS)



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    9m - Jul 15, 2024
  • Cliff Notes: Revolutionizing Business with AI: What Van Jones is Bringing to Invest Fest

    Welcome to another exciting episode of Market Mondays! In today's video, our hosts, Rashad Bilal, Troy Millings, and Ian Dunlap, have a fascinating conversation with the incredible Van Jones. Van shares his ambitious plans for InvestFest and his nonprofit organization - Dream Machine Innovation Lab - that aims to empower the Black community through artificial intelligence (AI).


    Van Jones passionately emphasizes the transformative potential of AI, encouraging everyone, especially underrepresented communities, to embrace this technology as a "jetpack" for their businesses rather than fearing it as a "hand grenade." He draws parallels between today's AI revolution and the cultural revolution led by hip hop, urging the community to harness this new technology creatively and disruptively.


    Van discusses his innovative program, the Dream Machine AI Academy, which he launched with Will.i.am under the campaign "Make Wakanda Real." This program aims to make advanced AI tools accessible and understandable for everyone, irrespective of age or experience. Van highlights how AI can democratize opportunities across various fields, from making films and business plans to creating music and generating discretionary income.


    During the weekend of Juneteenth, the Dream Machine AI Academy held its first-ever session in Atlanta, attracting around 500 participants across a wide age range. Supported by giants like Microsoft and Amazon, the academy provided a crash course on AI tools, leaving attendees hopeful and excited about the future.


    Troy Millings queries about the feedback and reception from the initial class, to which Van responds positively, noting the participants' newfound optimism amid a challenging political and economic landscape.


    Ian Dunlap brings up the high costs associated with large language models and inquires about niche models that might benefit the community. Van underscores the importance of just starting with the available tools, emphasizing how AI can significantly streamline tasks, enhance productivity, and save costs, thereby preventing businesses from falling behind.


    He also touches on the considerable, yet untapped, power the Black community holds in various spheres – political, cultural, and spiritual. Van advocates for leveraging these aspects collectively to demand access to computing resources from tech giants, ensuring that African American institutions and businesses can stay competitive in the AI-driven future.


    Van’s enthusiasm is palpable as he anticipates bringing this revolutionary program to InvestFest, an event dedicated to fostering financial literacy, entrepreneurship, and innovation within the Black community.


    Join us in this enlightening conversation as we explore how AI can be a catalyst for change and uplift the community. Don’t forget to like, comment, and subscribe to stay updated on all things Market Mondays!


    #MarketMondays #InvestFest #VanJones #ArtificialIntelligence #AI #DreamMachineAI #Innovation #Entrepreneurship #BlackBusiness #FinancialLiteracy #WillIAm #MakeWakandaReal #TechForGood #BusinessGrowth #AIRevolution #CommunityEmpowerment #Microsoft #Amazon #CultureRevolution #HipHopTech #Juneteenth #BlackExcellence


    ---


    Tune in and learn how you can be at the forefront of the AI revolution, ensuring you’re not just keeping up, but leading the charge. See you at InvestFest!



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    8m - Jul 14, 2024
  • S&P 500's Stellar Performance in 2023 – Insider Tips on Investing!

    Welcome back to another thrilling clip of Market Mondays! In today's video titled "S&P 500's Stellar Performance in 2023 – Insider Tips on Investing!," our hosts Rashad Bilal, Troy Millings, and Ian Dunlap dive deep into the robust performance of the S&P 500 in the first half of 2023. The S&P 500 has returned a remarkable 15% with an unusually smooth ride, prompting us to explore its future trajectory and the best investment strategies moving forward.


    *Segment Breakdown:*


    00:00 - *Introduction*

    Rashad kickstarts the discussion by highlighting the key figures - a 15% return by the S&P 500 in the first half of 2023. For those who feel they may have missed out, Ian Dunlap emphasizes the importance of holding long-term and investments in ETFs and indexes.


    00:48 - *Market Predictions*

    Ian shares his optimistic outlook, suggesting that the market should end the year at least 21% up. Despite some analysts predicting a 30% drop, Ian doesn't see that happening. He stresses that the biggest takeaway is to hold ETFs and indexes for the long term, referencing historical data to back his point.


    01:27 - *Historical Insights*

    Troy chimes in with some fascinating statistical insights from the past 40 years. He points out that when the S&P has a double-digit gain in the first half, it usually goes higher, underscoring the significance of tech stocks' contribution to these gains.


    02:32 - *Technology and AI Influence*

    We delve into how tech giants like Nvidia, Microsoft, Alphabet, and Amazon have collectively contributed significantly to the S&P 500's gains. With a strong rebound from the tech sector following 2022, Troy explains how Nvidia and the AI revolution have been pivotal in the first half of 2023.


    03:54 - *Investment Strategies and Recommendations*

    Rashad provides the closing thoughts, emphasizing that it's always a good time to invest in the S&P 500. He discusses the importance of index funds as a safe and intelligent investment strategy, aligning with the advice of renowned investors like Warren Buffett. Rashad stresses the simplicity and effectiveness of consistent, monthly investments into index funds for long-term gains.


    This episode is packed with invaluable insights for both seasoned investors and newcomers! Join us as we unravel the secrets behind the S&P 500's current performance and equip you with the knowledge to make informed investment decisions.


    *Don't miss out - hit the play button now!*


    *Hashtags:*

    #MarketMondays #SP500 #Investing #TechStocks #AIRevolution #Nvidia #Microsoft #Alphabet #Amazon #IndexFunds #ETFs #LongTermInvesting #WarrenBuffett #InvestmentStrategies #StockMarket #Finance #Economy #2023Investments #FinancialLiteracy #MarketTrends #TechSector #AIGrowth #InvestmentAdvice #FinancialTips #WealthBuilding #StockGains



    Join the conversation and share your thoughts in the comments below. We love hearing from our community!


    *Disclaimer:* The opinions expressed in this video are for informational purposes only and should not be considered as investment advice. Always consult with a financial advisor before making any investment decisions.



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    4m - Jul 13, 2024
  • Study Hall: AI, Biotech, and Quantum Computing: The Next Technological Revolution with Van Jones

    Welcome to another insightful episode of Market Mondays! In this special edition, we dive deep into the world of Artificial Intelligence (AI) and its multifaceted impact on business, politics, and society. Hosted by Troy Millings, Rashad Bilal, and Ian Dunlap, this episode features the esteemed Van Jones, sharing his perspectives on the AI revolution and its potential to either elevate or undermine communities, particularly in the context of economic opportunities.


    *Key Topics Discussed:*


    - *Understanding AI and Its Implications:* Van Jones emphasizes the importance of AI beyond personal and business use, focusing on the broader opportunities it presents. He brings attention to the layers and levels within AI that hold significant potential for investment and innovation.

    - *Intersection of Politics and AI:* Jones sheds light on the current political climate regarding AI development and regulation. He discusses the tension between promoting innovation and protecting society from potential AI-related risks, including the global AI race with China.


    - *Future Technological Revolutions:* Beyond AI, Jones mentions the upcoming biotech and quantum computing revolutions. These technologies promise to transform industries, from healthcare to cybersecurity, creating new opportunities and challenges.


    - *Economic Empowerment and AI:* The conversation highlights the urgent need for communities, especially black communities, to be informed and actively engaged in the AI economy. Jones stresses that there's immense potential for financial upliftment if communities invest wisely in AI technologies.


    - *InvestFest 2023:* Both Van Jones and will.i.am will be at InvestFest 2023, underlining the festival's importance as a hub for learning and networking about AI and other transformative technologies. This festival represents a unique opportunity for anyone serious about leveraging AI for personal, business, and community growth.


    *Notable Quotes:*

    - "There are gonna be people who are broke right now who are going to be rich tomorrow because of AI." - Van Jones

    - "This AI boom is probably going to be 100 or 200 times bigger than the dot-com boom of 99, 2000." - Ian Dunlap

    - "If you don't come to InvestFest, something's wrong with you. You're not serious." - Van Jones


    Join us for this episode of Market Mondays as we explore the vast and evolving landscape of AI with expert insights that can empower you to navigate and capitalize on these technological advancements. Whether you're a tech enthusiast, investor, or simply curious about the future, this episode is packed with valuable information you won’t want to miss.


    *Hashtags:*

    #MarketMondays #Investing #AI #ArtificialIntelligence #TechRevolution #VanJones #InvestFest #QuantumComputing #Biotech #FinancialEducation #BusinessGrowth #Innovation #EconomicEmpowerment #TechIndustry #FutureOfWork #BlackExcellence #CommunityDevelopment #TechTalk #AIInvestment #Startups #TechPolicy


    ---


    Tune in, get informed, and stay ahead with Market Mondays. Don't forget to like, comment, and subscribe for more episodes where we break down the biggest trends and opportunities in the market!



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    10m - Jul 12, 2024
  • Nike's Future in Jeopardy?

    In this episode of Market Mondays, hosts Troy Millings, Rashad Bilal, and Ian Dunlap dive deep into Nike's recent struggles and future prospects. Following the news that Nike's stock fell after projecting a larger-than-expected sales decline for 2025, the hosts share their sharp insights on what this means for investors and sneaker enthusiasts alike.


    Ian Dunlap kicks off the discussion, expressing his skepticism about investing in Nike at this time. He emphasizes the need for Nike to stop re-releasing the same Jordans and Dunks, noting that consumers are growing tired of the lack of innovation. Ian also highlights how competitors like Crocs and Lululemon are gaining ground and suggests that Nike's failure to retain top creatives such as Kanye, Don C, and Kyrie could be detrimental. He argues that unless Nike can secure creative powerhouses and innovate substantially, it will struggle to maintain its competitive edge.


    Troy Millings agrees, pointing out that as an avid sneakerhead, he isn't currently investing in Nike for several reasons. He underscores the lack of innovation in their product lines and remembers the golden era of the mid-nineties when Nike introduced groundbreaking technologies like Zoom and Air. But those days seem like a distant memory now as the brand fails to introduce anything revolutionary. He notes that the collaboration strategy, while initially successful, has become a crutch rather than a stepping stone for innovation.


    As they dig deeper, the hosts discuss the broader sports and athleisure market, showing that Nike's struggles are part of a larger industry trend. They mention how competitors like Adidas and Under Armour are also experiencing declines, making it evident that the sector as a whole is under pressure. The conversation gets bleaker when Troy reveals that Nike reported its worst stock day on record and is already forecasting year-over-year declines through 2025.


    Moreover, the hosts point out several social and cultural missteps by Nike, including their handling of athletes like Colin Kaepernick and Kobe Bryant. The discussion touches on how Nike's current roster of athletes like Zion Williamson and Jason Tatum hasn't managed to capture the public’s imagination in the same way as the Jordans and Kobes of the past. The hosts suggest that without a new face to lead the brand or major innovation, Nike's ability to appeal to the next generation of consumers remains uncertain.


    The episode wraps up with a powerful observation by Ian Dunlap regarding the corporate culture at Nike. He questions whether the current executive leadership genuinely understands or uses the products they are trying to sell to the culture, making a compelling argument that this disconnect is part of the brand's current woes.


    Market Mondays MM Medium #6 isn't just about Nike's recent market performance—it's a comprehensive analysis of the brand's position in the market, its prospects for recovery, and where it stands in the eyes of both consumers and investors. Tune in to hear the detailed insights and recommendations from experts who know this industry inside and out.


    #MarketMondays #Nike #StockMarket #Investing #SneakerCulture #Athleisure #Finance #BusinessInsights #Innovation #NikeStock #Adidas #Lululemon #UnderArmour #IanDunlap #TroyMillings #RashadBilal



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    6m - Jul 11, 2024
  • Celebrity Influence and Black-Owned Luxury Brands

    Welcome back to another exciting episode of EYL! In this episode, your hosts Rashad Bilal and Troy Millings sit down with the inspiring Donae Burston, the brilliant mind behind one of the fastest-growing rosé brands. Ever wondered about the complicated dynamics of celebrity-owned brands in the spirits industry? Or the challenges and triumphs of running a black-owned business in a traditionally white-dominated sector? This episode offers a deep dive into these topics and much more.


    Starting off with a thought-provoking discussion, Rashad questions whether celebrity brands hold less credibility in the spirit world. Donae offers his candid perspective, explaining how the "cookie cutter approach" of slapping a celebrity name on a product isn’t always a guaranteed formula for success. The conversation then steers towards the racial undertones in the branding of luxury goods. Certain challenges arise when a black entrepreneur puts his name and face on a product. Donae reveals how his PR team convinced him that being visible as a black owner was crucial, despite the risk of the brand being pigeonholed.


    Donae, who aims to make his rosé brand the number one in the world, rather than just the top black-owned rosé, dives into the nitty-gritty of what it takes to build a luxury brand. He underlines the importance of making sure the product feels and looks luxurious, comparable to the best in the industry. This desire extends beyond rosé to white and red wines, showing his broader vision for brand expansion.


    Another compelling segment revolves around team-building and operational strategy. Donae shares that his team consists of only four internal members, highlighting a lean, outsourced approach to manage cash flow effectively while bringing in top-tier talent on a project basis. He describes frequent collaborations through group chats for tasks ranging from label design to Instagram captions, ensuring every detail reflects the brand's luxurious ethos.


    Ever wondered how much time an entrepreneur like Donae dedicates to his venture? He confesses that the rosé business consumes most of his day, emphasizing the importance of focus when you're at a critical juncture in your business journey. Additionally, he reveals that now his biggest competitors are the companies he once worked for, illustrating a full-circle moment in his career.


    Donae also touches upon the occasional negative feedback from former colleagues and competitors, particularly about the role Jay-Z played in his previous work. Yet, this doesn’t deter him; rather, it fuels his ambition to outshine them with a younger, cooler, and high-quality rosé.


    This episode is packed with wisdom on navigating the complexities of branding, especially when racial and celebrity elements come into play. Donae's journey is a testament to resilience and a clear vision, attributes that are essential for any budding entrepreneur.


    Don't miss this enlightening conversation that balances business acumen with social insight. Make sure to like, comment, and subscribe to our channel for more inspiring stories and valuable lessons from industry leaders.


    #EYLMedium #Rosé #LuxuryBrand #BlackOwnedBusiness #Entrepreneurship #CelebrityBrand #WineIndustry #BusinessStories #Inspiration #Competition #TeamBuilding #BrandStrategy #DonaeBurston #SuccessStories #Podcast #Interview #JayZ #AceOfSpades #WineLover


    Tune in now and elevate your business knowledge with EYL!



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    6m - Jul 10, 2024
  • $100M Food Empire: Mario Carbone Breaks Down Restaurant Business, Marketing, & Running 30 Eateries

    In this exclusive interview with Mario Carbone for Earn Your Leisure, we dive deep into the secrets behind the success of Carbone NYC and Miami, ranked as the #1 and #2 hardest dinner reservations to get. Mario Carbone shares insights on creating a successful restaurant, the biggest mistakes restaurants make, and how not excelling in high school helped him become a great chef.


    Discover how Mario met his business partner on the first day of culinary school, used his family's life savings to open Carbone, and the challenges he faced with his first restaurant. Learn about his data collection methods, the impact of local journalists, and why Carbone doesn't have a strict dress code. Mario also discusses the Carbone Beach deal with American Express and the benefits of mergers and acquisitions in the restaurant business.


    Don't miss out on Mario Carbone's expert advice and inspiring journey in the culinary world!


    #EarnYourLeisure #MarioCarbone #CarboneNYC #CarboneMiami #RestaurantSuccess #CulinaryJourney #Entrepreneurship #DiningExperience #RestaurantIndustry #BusinessGrowth #DataCollection #LocalJournalism #AmericanExpress #MergersAndAcquisitions



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    53m - Jul 9, 2024
  • Is It Time for Biden to Step Down?

    Welcome back to another insightful episode of Market Mondays! In this edition, Troy Millings, Rashad Bilal, and Ian Dunlap, delve into the recent presidential debate and its implications on both political and financial landscapes.


    The episode kicks off with a provocative question: *Who was the biggest winner in last week's presidential debate?* Our hosts don't hold back as they dissect the performances of key political figures, including President Joe Biden and former President Donald Trump. They explore whether it's time for President Biden to step down, citing his perceived lackluster performance and dwindling public support.


    Ian Dunlap provides a scathing critique, suggesting that international leaders might view Biden’s potential continuation in office as an easy win. He also mentions that despite some misinformation from Trump's side, his performance was solid, leaving many to wonder if the Democratic Party needs a leadership overhaul.


    Troy Millings shares his disappointment with Biden's debate showing, pointing to his inconsistent and sometimes incoherent responses. Troy expresses grave concerns about the Democratic Party's strategy and the significant time left until the November elections, suggesting that another poor debate could further jeopardize their position.


    Rashad Bilal echoes these sentiments, highlighting the Democratic Party's failure to listen to their base sooner. He articulates the growing discontent within the Black community and other demographic groups, pointing out that Biden's declining support is a result of unmet needs and unaddressed concerns.


    Our hosts also touch on the potential alternatives for Democratic leadership, with names like Gavin Newsom and Kamala Harris coming up, but none seem to generate much confidence. The discussion transforms into a broader look at the political landscape, with warnings to the Democrats about ignoring the voices of the people for too long.


    Moreover, the conversation doesn't shy away from addressing criticisms aimed at influential media platforms, including "Market Mondays." Rashad defends the channel against accusations of spreading misinformation, emphasizing their commitment to empowering liberal voices and facilitating honest discussions.


    This episode is packed with critical analysis, hard truths, and a call to action for political engagement. It's more evident than ever that the intersection of politics and economics is pivotal for the future, and "Market Mondays" is at the forefront of this dialogue.


    Don’t miss this episode full of insights and fiery debates. Be sure to like, comment, and subscribe to stay informed on how current events shape the market and your investments.


    *Join the conversation and let us know your thoughts on this week's topics:*

    - Should President Biden step down?

    - Who won the presidential debate?

    - What are the implications for the financial markets?


    *Subscribe* to our newsletter for exclusive insights and market analysis straight to your inbox!


    *Hashtags:*

    #MarketMondays #PresidentialDebate #Biden #Trump #Politics #Economy #Investing #Finance #LeadershipCrisis #PoliticalAnalysis #EYL


    Tune in, stay informed, and keep your financial game strong with Market Mondays!



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    21m - Jul 8, 2024
  • Cliff Notes: MONETIZING YOUR AUDIENCE

    Cam Kirk shares his unique approach to expanding his photography career using a music artist's formula. Learn how Cam leveraged his following to create Camp Kirk Studios, a physical space serving the Atlanta community, and his plans for global expansion.

    Learn how he monetizes his brand beyond just fan support, turning it into a multi-faceted empire. Cam discusses the importance of creating opportunities for the next generation, drawing parallels with music artists and their potential for additional revenue streams through personal studios.


    Cam also delves into the creation of Collective Gallery, his innovative photography label that financially supports and promotes upcoming photographers. Through a combination of marketing, investment, and mentorship, Collective Gallery aims to elevate photographers to new heights, similar to how record labels nurture musical talent.


    00:00 - Introduction

    00:18 - Turning a following into an empire

    00:38 - Creating Camp Kirk Studios

    01:16 - Monetizing your brand and studio

    01:56 - Launching Collective Gallery

    02:36 - Signing and investing in photographers

    03:34 - Expanding opportunities for photographers

    04:06 - Marketing and legal support for artists



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    5m - Jul 7, 2024
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