Bitzer's Rhetorical Situation part one

Episode 23
9m | Sep 5, 2021

In 1968 Bitzer offers a revolutionary way of thinking about rhetoric. He points out that we use rhetoric much more often than we might expect, and that Aristotle's three modes of appeal fall short in understanding the rhetorical needs. Bitzer's theory is a Copernican revolution in rhetorical theory.

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