The Business of Creativity: Growing as a Visual Artist

In this episode of Smart Growth, we sit down with Adetona Adedamola, a talented visual artist making his mark in Nigeria’s creative industry. Adetona shares his journey, the challenges of building a career in the arts, and what it takes to stand out in a competitive creative space. Guided by international business consultant Aloysius Anagonye, the conversation dives into practical ways artists can treat their craft as a business — from pricing and marketing to scaling their creative brand. If you’re an artist, creative, or entrepreneur looking to balance passion with profit, this episode is for you.