Nir Eyal on the Beliefs That Are Quietly Running Your Business

Most entrepreneurs focus on strategy, capital, and execution. Nir Eyal would say the real obstacle is something far less visible.

In this episode of The Leadership Exchange, Jason Zickerman sits down with Nir Eyal, a New York Times bestselling author and one of the most influential voices in behavioral science today. His newest book, Beyond Belief, is a jumping off point for a conversation about how the beliefs we hold about ourselves shape every decision we make, every risk we take, and every version of success we allow ourselves to pursue.

Nir shares the science behind limiting beliefs, where they come from and why they are so hard to see. He walks through the practical process for identifying and shifting a belief that is holding you back, and why everything changes when you realize that beliefs are tools, not truths.

What you believe about yourself is shaping your business whether you know it or not. This conversation is about finally seeing it clearly.