The craft of copywriting (from UX through to brand, marketing and SEO copy) explored through the eyes of industry experts.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/22/8/07c8ec76-1f20-4717-a9e6-54c7a3e19c72_greg_berstein__online-audio-converter.com_.mp3

Gregg Bernstein is Lead User Researcher at Webflow and author of the book &#34;Research Practice: Perspectives from UX researchers in a changing field&#34;. We caught up with the Georgia-based, user-centered design expert to discuss the role of UX copywriters in research, his own love for writing - plus what it takes to hire a great researcher. Music by TimMoor from Pixabay Twitter: @copycatspod

Episode 3: Gregg Bernstein on user centered design and the role of copywriters in research

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/3/20/3/c7110011-b63d-4c51-a79d-3e527157ef88_torrey__1_.mp3

Google UX Writer and Content Strategist Torrey Podmajersky is author of strategic writing for UX and an expert on conversion engaging, supporting and attracting users. Here she talks to us about techniques for measuring and selling the value of copy, creating standards and dealing with business goals versus customer goals. Music by TimMoor from Pixabay Twitter: @copycatspod

An interview with Google UX Writer and Content Strategist Torrey Podmajersky.

Episode 2: Torrey Podmajersky - on customer goals vs business goals, selling copy and why contractions matter

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/2/17/23/1b25ab76-082a-4706-90e4-eff7e1222fc1_whitney_quesenbury__online-audio-converter.com_.mp3

Our very first guest on the Copy Cats podcast is Whitney Quesenbery, the co-author of A Web for Everyone: Designing Accessible User Experiences. The co-founder of the Centre for Civic Design talks to us about (among other things) the value of personas, the role of accessibility on the US voting experience, and the importance of design literacy. Music by TimMoor from Pixabay Twitter: @copycatspod

Episode 1: Whitney Quesenbery - on accessibility, personas and more

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2020/12/3/0/54ca01a7-db00-4656-9c89-8c59c4797206_copycatstrailer__online-audio-converter.com_.mp3

Copy cats trailer

A podcast uncovering the science and art of copywriting - as seen through the lens of industry experts.