Hey there book lovers! Welcome to another episode of our podcast, where we discuss everything related to the world of books and publishing. In today's episode, we're going to talk about the exciting topic of book trailers and other multimedia marketing tools that can help authors promote their work and reach a wider audience.

So, what are book trailers? They're like movie trailers, but for books! They're short videos that showcase the key elements of a book, such as the plot, characters, and setting, in order to entice potential readers. They can be highly effective in grabbing people's attention and encouraging them to pick up a book they might not have otherwise considered.

But book trailers are just one part of the multimedia marketing landscape. Authors can also use other types of multimedia, such as podcasts, social media posts, and author videos, to promote their books and engage with readers. Each type of multimedia has its own pros and cons, and can be used to reach different audiences.

Of course, creating multimedia marketing materials is only half the battle. It's also important to understand your target audience and tailor your marketing efforts to their preferences and interests. Tracking the success of your marketing efforts is also crucial, and there are several metrics you can use to measure your success, such as views, clicks, and conversions.

So, if you're an author looking to promote your work, don't overlook the power of book trailers and other multimedia marketing tools. With some creativity and effort, you can create engaging and effective marketing materials that will help you reach a wider audience and connect with readers who will love your work.

That's all for today's episode. Thanks for listening, and be sure to subscribe to our podcast for more helpful advice and tips for authors. And don't forget to join us next week when we discuss Developing a Newsletter and Other Email Marketing Strategies for Authors. Happy writing!

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

Welcome to this week's episode of Author Talk! In this episode, we discussed the many benefits that authors can gain from attending book fairs and other author events.

We started by highlighting how these events offer the opportunity for authors to gain new insights and learn from established authors and industry experts. We also talked about how book fairs and author events can provide authors with networking opportunities and the chance to connect with potential readers.

Additionally, we covered some of the professional development opportunities that authors may find at these events, including pitch sessions, writing contests, and author interviews. And we shared some practical steps that authors can take to make the most of their time at these events, such as planning ahead, networking, taking notes, participating, and following up.

Overall, attending book fairs and author events can be an excellent way for authors to build their brand, increase their visibility in the industry, and promote their work. We encourage our listeners to attend book fairs and author events in their area and to share their experiences with us.

Thanks for tuning in to this episode of Author Talk! Be sure to subscribe to our podcast for more helpful advice for authors. And join us next time when we discuss Developing a newsletter and other email marketing strategies for authors.

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

M.L. Ruscscak and James Bastian discussed the concept of psychometry, cyano glacier, and retro cognition, and how they are often accompanied by a traumatic event. They also discussed the research that went into James' book, Willis Pursuit, which is a sequel to his first book and deals with the research he did on immigrants and loggers. They also discussed the importance of archivists and librarians in the digital age and the need to visit archives and libraries to do research.

James Bastian and M.L. Ruscscak discussed James' upcoming third book, which follows the story of an archaeologist involved in the illicit trade of artifacts from the Middle East. They also discussed the importance of selecting a time period with a rich historical context for the book. Finally, they discussed the different publishing options available to authors.

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

Hello and welcome to this week's episode of Author talk! Today we're talking about the importance of beta readers and critique partners in the writing process, and how you can find and effectively utilize them.

Beta readers and critique partners are individuals who read and provide feedback on your work before it is published. They can offer valuable insights on areas such as plot, character development, pacing, and overall structure of your writing. By working with beta readers and critique partners, you can improve your work and make it the best it can be.

So, how do you find beta readers and critique partners? There are several ways, including reaching out to writing groups or online communities, asking friends or family who are avid readers, or even hiring a professional editor. It's important to find someone who understands your genre and can provide constructive feedback.

Once you have found your beta readers or critique partners, it's important to establish clear communication and expectations. Be sure to communicate your goals and what type of feedback you are looking for. It's also important to set a timeline and provide clear instructions on how to provide feedback.

When receiving feedback, it's important to keep an open mind and be willing to make changes. Remember, constructive criticism is meant to help you improve your work. Take the time to read and consider all feedback, and use it to make informed decisions on how to improve your writing.

Lastly, it's important to reciprocate the feedback process by providing valuable critiques to your own beta readers and critique partners. By doing so, you can build long-term relationships and support each other in your writing journeys.

In summary, working with beta readers and critique partners can greatly improve your writing and help you achieve your publishing goals. It's important to find the right individuals, communicate effectively, and be open to feedback.

Thanks for tuning in to this week's episode of [Podcast Name]. Don't forget to join us next week when we discuss the benefits of attending book fairs and other author events.

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

M.L. Ruscscak and Daniel Dluzneski discussed the importance of using plain language for school drills, the need for multiple layers of security, and the use of implicit memory training for teachers. They also discussed the need for upgraded doors and windows, and the use of a lobby to control access to the school.

M.L. Ruscscak and Daniel Dluzneski discussed the importance of running lockdown drills more often and correctly, as well as the need for bulletproof glass and other security measures to protect staff and students. They also discussed the importance of reference cards to help people remember steps during chaotic situations.

Daniel Dluzneski discusses the importance of safety for teachers and administrators in emergency situations, advocating for special resource officers in schools and the removal of phones from classrooms to prevent swatting events and airdrops of threats. He also mentioned his book, "The First Five Minutes", which is a school shooting survival guide for administrators and teachers.

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

Welcome to today's episode where we discuss how to get your book reviewed and build credibility as an author. If you're a new or aspiring author, you know how challenging it can be to get your book noticed in a crowded marketplace. One of the best ways to increase visibility and credibility is by getting reviews from book reviewers and influencers.

In this episode, we talk about the benefits of working with reviewers and influencers, such as increased visibility and credibility. We also provide tips on how to approach them, including researching and targeting the right reviewers and influencers for your book, personalizing your outreach, and providing a professional and engaging book summary and blurb for them to review and share.

We share examples of successful author-reviewer/influencer partnerships and the impact they had on book sales and credibility. We also discuss the importance of building a long-term marketing plan for your book, including strategies for ongoing promotion and engagement with your audience.

Whether you're a new author or an experienced one, this episode provides valuable insights and actionable tips for getting your book reviewed and building credibility as an author. So, grab your notepad and pen, and let's dive in!

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

Hey there, book lovers! Today's topic is all about writing successful book descriptions and blurbs that will grab your readers' attention and entice them to pick up your book.

We started off by discussing the purpose of a book description and how it differs from a blurb. While a book description provides a summary of the entire story, a blurb is a shorter and more attention-grabbing summary that focuses on the main character's goal and conflict, and ends with a hook that leaves the reader wanting more.

Next, we talked about the importance of tailoring your book description and blurb to your target audience. Understanding your audience and what they're looking for in a book is key to writing a description and blurb that will resonate with them and make them want to read more.

We also discussed how to optimize your book description and blurb for online retailers such as Amazon. This involves incorporating keywords and formatting to improve visibility and make your book more discoverable to potential readers.

Lastly, we emphasized the importance of testing and refining your book description and blurb before publishing. Conducting surveys or A/B testing can help you gather feedback and make improvements to your description and blurb that will make them more effective in attracting readers.

In conclusion, we hope this discussion has been helpful in providing you with some tips and strategies for writing successful book descriptions and blurbs. Remember, a strong description and blurb can make all the difference in attracting readers and getting your book noticed. So, get writing and tune in next week when we discuss "How to get your book reviewed and build credibility as an author".

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

• Hi everyone, thank you for joining me today. I'm excited to talk to you about social media and how it can help authors build their personal brand, connect with readers, and promote their books.
• In this presentation, we're going to explore the power of social media for authors, share tips for measuring and analyzing social media success, and discuss common mistakes to avoid when using social media to promote your work.

Part 1: The Power of Social Media for Authors

• Social media can be a game-changer for authors. By building a strong presence on social media, you can attract a wider audience, engage with readers, and promote your books more effectively.
• Some examples of successful author social media accounts and campaigns include J.K. Rowling's active Twitter presence, John Green's engaging YouTube videos, and Neil Gaiman's witty and informative blog.

Part 2: Measuring and Analyzing Your Social Media Success

• It's important to measure and analyze your social media success so you can improve your strategy and reach your goals. There are various metrics you can track, such as engagement rate, follower growth, and click-through rate.
• To make the most of social media analytics, it's important to understand what metrics are relevant to your goals and how to interpret them. Some authors who have successfully used social media analytics to improve their strategy include Joanna Penn and Tim Grahl.

Part 3: Avoiding Common Social Media Mistakes

• When it comes to social media, there are some common mistakes that authors should avoid, such as neglecting social media, overpromoting their work, or using a unprofessional tone.
• To create a strong, effective social media presence, it's important to engage with your followers, provide value, and maintain a professional image. Some authors who have successfully avoided common social media mistakes include Rainbow Rowell, Marissa Meyer, and Margaret Atwood.

Conclusion:

• Social media is a powerful tool for authors to build their personal brand, connect with readers, and promote their books.
• By measuring and analyzing your social media success, avoiding common mistakes, and creating engaging and informative content, you can build a successful social media presence and reach a wider audience.
• Thank you for joining me today and I hope you found this presentation informative and useful. If you have any questions or feedback, please don't hesitate to reach out. Let's continue the conversation and build a vibrant community of authors and readers on social media.

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

Hey there! Are you an author looking to design or refine your book cover? If so, you're in luck because today's episode is all about how to choose the right book cover design to attract readers.

We'll be discussing the importance of a strong book cover design and the key elements that make up an effective cover. We'll also dive into strategies for identifying your book's target audience, researching and choosing a book cover designer, and working with them to create the perfect design.

But that's not all – we'll also cover the crucial step of testing and refining your book cover design before publishing to ensure that it truly resonates with your target audience. And to top it off, we'll go over common mistakes to avoid in book cover design, so you can create a cover that truly stands out and captures readers' attention.

By the end of this episode, you'll have a better understanding of how to choose the right book cover design to attract readers, and you'll be equipped with practical tips and strategies for designing or refining your own book cover. So sit back, relax, and let's dive in!

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

We've covered the benefits of such a relationship, ways to build it, and examples of successful author-reader relationships, but we also can't ignore the challenges that come with it. So, let's summarize what we've learned and emphasize why building a strong author-reader relationship is essential.

Firstly, we talked about the definition of the author-reader relationship and why it's important for authors. We defined it as the connection between the author and their readers that goes beyond just the act of writing and reading. It's about creating a community and building trust and loyalty among readers. It's important for authors because it helps increase reader engagement, positive word-of-mouth marketing, and the potential for increased book sales and royalties.

Next, we went over ways to build a strong author-reader relationship, such as engaging with readers on social media, hosting author events and book signings, offering exclusive content and promotions to email subscribers, responding to reader emails and messages in a timely manner, and maintaining a consistent brand image across all platforms. These are all effective ways to connect with readers and build a sense of community.

We also highlighted examples of successful author-reader relationships, such as Stan Lee and Marvel, J.K. Rowling and the Harry Potter fanbase, and Stephen King's relationship with his "Constant Readers." These authors were able to build strong connections with their readers by engaging with them and creating a community around their work.

Finally, we addressed the challenges of building a strong author-reader relationship, such as balancing personal and professional boundaries, handling negative feedback or criticism, and managing time and resources effectively. These challenges are not insurmountable but require careful consideration and a willingness to communicate with readers honestly and openly.

In conclusion, building a strong author-reader relationship is essential for any author who wants to succeed in the industry. It requires effort, time, and patience, but the benefits are worth it. By engaging with readers, creating a community, and building trust and loyalty, authors can increase reader engagement, positive word-of-mouth marketing, and the potential for increased book sales and royalties.

We encourage you to take action in building and nurturing relationships with your readers. Engage with them on social media, host events, offer exclusive content, respond to their messages, and maintain a consistent brand image across all platforms. Remember, your readers are your biggest supporters and advocates. Treat them with respect and care, and you'll reap the rewards.

Thank you for tuning in to today's episode of Author Talk. If you have any feedback or questions, please don't hesitate to reach out to us. We appreciate your support and look forward to hearing from you.

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

let's recap some of the key takeaways for effective book marketing as an independent author or small press publisher.

Firstly, understanding your target audience is crucial. Knowing who your readers are and what they want can help you tailor your marketing message and reach your ideal audience.

Secondly, having a visually appealing book cover and an attention-grabbing blurb is essential. Your book cover is the first thing a reader sees, and your blurb is what convinces them to buy your book.

Thirdly, social media and email marketing are powerful tools for promoting your book and building a following. Engaging with your audience and sharing exclusive content can help build loyalty and encourage word-of-mouth promotion.

Fourthly, collaborating with book bloggers and reviewers can help expand your reach and build relationships within the literary community.

Lastly, participating in book events and conferences can provide opportunities for networking, promotion, and learning from industry professionals.

Effective book marketing is vital for independent authors and small press publishers to reach their target audience and build a following. By implementing the tips discussed in this episode, you can take your book marketing strategy to the next level.

Thank you for tuning in to this episode. We hope you found it informative and helpful. If you have any feedback or questions, please don't hesitate to reach out to us. We look forward to hearing from you.

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

Welcome to Dove and Dragon Radio, where we bring you the most inspiring and thought-provoking interviews. Today, we are thrilled to have with us Antonio T. Smith Jr., an author and visionary who has made significant contributions to the world of literature and social media.

Antonio is the author of the compelling book United Cities of Salleria: Burn Together, which is a fascinating read about a future world where cities have joined forces to create a unified society. The book presents a thought-provoking narrative that challenges readers to consider the possibilities of a united future.

In addition to his work as an author, Antonio has also developed an innovative social media platform called Arlingbrook, which is quickly gaining popularity among users. Arlingbrook is a platform that connects people from all walks of life and allows them to engage in meaningful conversations on a wide range of topics.

Antonio's expertise in both literature and social media has made him a sought-after speaker and mentor. He has spoken at numerous conferences and events, sharing his insights on the power of storytelling and the importance of building meaningful connections with others.

During our interview with Antonio, we discussed his background, his creative process, and his vision for the future of literature and social media. We also delved into the themes and ideas explored in his book, United Cities of Salleria: Burn Together, and how they relate to our current society.

Overall, our conversation with Antonio T. Smith Jr. was an inspiring and insightful look into the mind of a true visionary. We hope you enjoy listening to the show and gain as much inspiration and knowledge from it as we did. Thank you for tuning in to Dove and Dragon Radio!

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

Show Notes: Tips for Creating a Successful Author Platform

Introduction:

In this episode, we discuss the importance of having a successful author platform and provide tips on how to grow your platform. Host M.L covers various aspects of author platforms and shares best practices to help you create a successful one.

Section 1: Explain what an author platform is and why it's important

• Define an author platform
• Discuss the importance of having a platform for authors
• Provide examples of successful author platforms

Section 2: Define your target audience

• Explain why it's important to know your target audience
• Provide examples of how knowing your audience can inform your platform strategy
• Share tips for researching and understanding your target audience

Section 3: Establish a strong online presence

• Discuss the importance of having a website and social media presence
• Provide tips for creating a website and social media profiles that reflect your brand
• Share best practices for posting and engaging with your audience on social media

Section 4: Create valuable content

• Discuss the importance of providing value to your audience
• Provide examples of valuable content, such as blog posts, videos, or podcasts
• Share tips for creating high-quality content that resonates with your audience

Section 5: Network and collaborate with other authors and industry professionals

• Discuss the benefits of networking and collaborating with others in the publishing industry
• Share tips for finding and connecting with other authors and industry professionals
• Provide examples of ways to collaborate, such as guest posting, co-authoring, or participating in events

Section 6: Utilize email marketing

• Discuss the benefits of building an email list and using email marketing
• Share tips for building an email list and creating effective email campaigns
• Provide examples of ways to use email marketing, such as promoting new releases or offering exclusive content

Conclusion:

In conclusion, M.L summarizes the tips discussed in the episode and emphasizes the importance of creating a successful author platform. She encourages listeners to start implementing the tips discussed in the episode and thanks them for tuning in. Listeners are invited to leave feedback or questions.

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

Title: The Importance of Branding for Authors

Introduction:

Branding is a crucial aspect of building a successful career as an author. In this episode, we will discuss why branding is important for authors and share tips on how to create a strong author brand.

Part 1: Benefits of branding for authors

• Establishes a unique identity
• Enhances credibility and authority
• Drives sales and marketing efforts

Part 2: How branding helps authors stand out in a crowded market

• Differentiates from the competition
• Creates a distinctive identity
• Attracts the attention of literary agents and publishers

Part 3: Key elements of an author brand

• Author name
• Author tagline
• Author logo
• Author website
• Author social media presence

Part 4: Tips for creating a consistent brand across different platforms

• Maintain a consistent visual identity
• Develop a clear messaging strategy
• Be authentic and true to your brand values

Part 5: Challenges and pitfalls of author branding

• Balancing personal and professional branding
• Keeping up with evolving industry trends
• Avoiding common branding mistakes

Conclusion:

Building a strong author brand takes time and effort, but it's essential for success in the publishing industry. By establishing a unique identity, standing out from the competition, and creating a consistent brand across different platforms, authors can attract readers, publishers, and literary agents. So start building your author brand today and stay true to your values and writing style. Thank you for listening and don't forget to leave us your feedback and questions.

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

The episode of Dragon Radio starts with the host, ML Ruscsak, introducing the special guest, Douglas Weisman, who is a writer. Douglas shares that he has always been compelled by stories and loved to listen and retell them. He started writing stories in 2006, initially doing fan fiction, but later committed to writing as his career. Douglas shares his experience of facing naysayers who discouraged him from pursuing writing as a career. He shares that he had to work hard to get his first book published, which took him around 10 years. His most recent book, 'Life Between Seconds,' came out in November 2022. The conversation delves into the writing process, editing, and the pains of finding a publisher. Douglas emphasizes the importance of the revision process in storytelling and mentions that his most recent book went through 11 drafts before getting published.

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

Welcome to Dove and Dragon Radio with your host, M.L.! Today we're diving into a topic that every author has to consider: self-publishing versus traditional publishing. We've had the pleasure of talking to successful authors in the past, and we're excited to explore this topic with you.

So, what's the deal with self-publishing? With self-publishing, authors have complete control over their book. They get to decide everything from the writing process to the final design and marketing. This can be a big plus for authors who want creative control and the potential for higher royalties.

But, there are some downsides to self-publishing. It requires authors to take on all aspects of the publishing process, which can be daunting if you're not experienced in editing, cover design, formatting, and marketing. Plus, some readers and industry professionals may view self-published works as lower quality than traditionally published books, which could limit your potential readership.

And let's not forget about vanity presses. These companies offer publishing services for a fee, but they may not provide the same level of editing or design services as traditional publishers. It's important to do your research before working with any company that requires upfront fees.

So, what about traditional publishing? With traditional publishing, authors have access to a team of professionals who handle editing, design, and marketing. The rigorous vetting and editing process ensures that the book meets industry standards, which can give readers the perception of professionalism and credibility.

But, traditional publishing also has its drawbacks. The publishing process can be lengthy, and there's no guarantee that your book will be accepted for publication. Even if it is accepted, you may have to relinquish some creative control to the publishing company, and royalty rates are typically lower than with self-publishing.

Ultimately, the decision of which method to pursue comes down to the individual author and their goals for their book. We'll be diving deeper into these topics in future episodes of Dove and Dragon Radio, so stay tuned!

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

Welcome to Dove & Dragon Radio! In this episode, host M.L.Ruscsak interviews special guest and author Angela Lee. Angela is the author of the Bella Santini series, which is a fantasy book series filled with dragons and fairies. Emma and Angela talk about the third book in the series and the journey it took to get there. Angela shares how she knew she was supposed to write and what inspired her to create this magical world.

The first book, Bella Santini in the Land of Everlasting Change, is about a 14-year-old girl who accidentally stumbles upon a fairy ceremony and is brought to the Faye world for her safety. She has to attend Yi Moon school and learn magic to get into Yoi Moon. The story carries a deeper message that everyone is magical and the love in their heart creates magic in the world.

Angela explains how the books not only engage children with their magical world, but also give them tools to deal with their emotions from a space of neutrality. It teaches them how to recognize and process their emotions so they are not triggered into a rabbit hole of pain. The books also help adults unlock memories of their childhood and give them a chance to revisit the magic of their past.

M.L and Angela also discuss the power of social media book reviewers and how they can use their platforms to promote books and engage with authors. Overall, the Bella Santini series is a magical adventure that teaches children and adults how to handle their emotions in a healthy way.

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

Welcome to the latest episode of the Author Talk, where we explore the endless possibilities of reading. Today, we're going to be discussing the benefits of reading and why it should be an essential part of everyone's daily routine.

First, reading is a fantastic way to expand your knowledge and learn new things. Whether you're reading non-fiction books on science, history, or current events, or diving into the world of fiction, reading can open up new ideas and perspectives. Reading helps you develop a broad range of knowledge and understanding, which can be valuable in all areas of your life.

In addition to expanding your knowledge, reading can also help improve your critical thinking skills. When you read, you're constantly engaging with the text, analyzing the plot, characters, and themes. This process helps you develop your critical thinking abilities, which can be useful in your personal and professional life. You can apply these skills to everything from problem-solving to decision-making.

Reading is also a great way to improve your writing skills. When you read, you're exposed to different writing styles and techniques, which can help you improve your own writing. Whether you're an aspiring author or just looking to improve your communication skills, reading can help you develop a more nuanced understanding of language and storytelling.

Another important benefit of reading is the impact it can have on your mental health. Reading can be a fantastic way to de-stress and unwind after a long day. Getting lost in a good book can help you forget about your worries and escape into another world. Additionally, studies have shown that reading can reduce stress and anxiety, improve focus and concentration, and even help prevent cognitive decline as we age.

Finally, reading can be a great way to connect with others and build empathy. When you read, you're exposed to a variety of perspectives and experiences, which can help you understand others better. Reading can help you develop empathy and compassion, and improve your relationships with others.

So there you have it, the many benefits of reading. Whether you're looking to expand your knowledge, improve your critical thinking skills, or just unwind after a long day, reading is a fantastic way to do so. So go ahead and pick up a book today, and see how reading can enrich your life. Thanks for listening to Author Talk and we'll see you next time!

Support this podcast at — https://redcircle.com/dove-and-dragon-author-talk/donations

Julie Sursok is an inspiring best-selling author of I'm Now Called a Senior WTF and I'm Now Called a Senior Stories from the Heart. WTF is "Words, Thoughts Feelings " of course!

A motivational speaker, she passionately inspires others to stand tall and feel relevant again with laughter, humility and her own life experiences.

Julie is a senior herself, a wife, mother and grandmother. She has run her own successful businesses, performed on stage and television and is an award-winning recording artist.

With her family of four, she emigrated from South Africa to Australia mastering the challenges of losing everything to rise back up again. If your life has been full of twists and turns, then you will love her books.They are written just for you.

In her beautifully crafted stories she encourages you to reinvent and rediscover your very own purposeful life.

She lives in Sydney with her husband Daryl

https://www.amazon.com/Julie-Sursok/e/B087CFRNS7%3Fref=dbs_a_mng_rwt_scns_share

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Michael just published a new book entitled “A Week in Vietnam”. The book is a work of fiction but is based in large part upon actual experiences I had while in Vietnam in 1972. The book is not about combat but is more inline with what the hundreds of thousands of military personnel who spent time in Vietnam, and who never saw combat, were doing and experiencing. You can click "Read a Sample" or "Purchase the Book" on this page to begin reading. You will be taken to the Amazon Book page where you'll find that the book is available in either a paperback format or in eBook format.

https://www.williammichaelmurray.com/

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