SHOW / EPISODE

From Yoga Teacher to €150M Market Cap: The Unlikely Founder Mindset Behind Smart Organic’s Rise

14m | Feb 14, 2026

Most founders never succeed. So what do the top 10% actually do differently? In this episode, Kilian talks with Yani Dragov, founder of Smart Organic, about the mindset shifts, leadership mistakes, and counterintuitive practices that helped him build a nine-figure organic food business.

Welcome to the Digital Transformers Podcast, hosted by founder, investor and podcast host Kilian Karrasch. On this podcast, you'll hear how to grow your businesses, make more money, and leave a legacy, and the many lessons learned by 8, 9 and 10-figure entrepreneurs.

Kilian Karrasch’s socials: LinkedIn

Yani Dragov’s socials: LinkedIn, Bettr Foods, LoveRaw


Timeline:

01:53 How to Continuously Evolve as a Founder

02:32 Key Lessons Learned Building a 150M€ Food Business

03:47 The Importance of Delegation

04:40 The Traits of Successful Founders

06:54 Reinventing the Business Model

07:46 Acquiring Distressed Brands

08:53 The Importance of Branding

10:39 Creating Products that Stand Out

11:38 Starting Over: What Would Yani Do?

12:52 Tactical Advice for Founders

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