Feelings Over Facts with Dr. Jiggy Geronimo and Kate Catherall
What does actually influence our decisions? And most importantly right now, how can we effectively communicate around the midterm election to make sure we win? To answer these questions we are thrilled to welcome two foremost experts in this field. They have joined forces to launch a communications project called, “Feelings Over Facts: Embracing an emotions-first narrative strategy” in collaboration with Innovating for the Public Good.
Dr. Jiggy Geronimo is a former neuroscientist turned social justice advocate and is the Founder and Principal of JG Insights. Kate Catherall is the founder and CEO of Slow Clap, a consultancy that partners with campaigns and nonprofits to develop public engagement strategy, craft narratives, and build movements.
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Hosted by Steve Pierson
Produced by Steve Pierson and Trudi Roth
Title Song by Steve Pierson performed by Melinda McGraw
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