It’s called The Agentic Media Podcast. Here’s the premise: within two years, the industry expects AI agents to run the entire media buying process — and to make purchase decisions for consumers too. Machines buying from machines. So the question the show asks is: who wins when the audience is an agent? Each episode sits down with a leader — a platform CEO, a top analyst, an agency chief — about the hard calls they’re making as human attention stops being the currency it’s always been. I host it — I spent nine years at Google working across every major agency, so I’ve seen this shift coming from the inside

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/9/7/22/1a46828c-62e1-4f65-b902-06fce5745b93_0812-181829_recording_640x360_special_projects.mp3

We wanna learn more about how leaders and their organizations actually cross into the agentic era: the mindset, the courage, the change management, and the judgment it takes to bring a whole team along.Sireesha has been herself in the industry for years now, working both agency and platform side, advising the C-suite on growth, go-to-market, and data governance and she&#39;s driven ML and AI adoption for the biggest brands in the world.. She began on the agency side, so she&#39;s seen this transformation from every seat. If anyone understands what it takes to get an organization to truly embrace AI in media, it&#39;s her.

The adoption threshold

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/8/16/23/c087ff2c-a53d-4506-8684-ba48168d1be5_the_next_auction.mp3

“If you live in a linear world, this is sci-fi. But the problem is, it’s real.”The person who turned human attention into a live, machine-run auction now says theparadigm he built is running out of road — and he’s oddly thrilled about it. In this episode,Brian O’Kelley traces the leap from cookies-and-rectangles to agentic media, where AI agents buy from AI agents and offline channels like linear TV and radio finally come online.But the real subject is reinvention: how to unlearn the ideas that made you, bet on anexponential curve while everyone else thinks linearly, and use decades of scars to makedifferent mistakes instead of repeating old ones. He’s candid about collaboration as acontact sport — when to say no, when to pluck weeds — and lands on a surprising principlefor the AI age: mentorship. Listen if you’re staring down a reinvention and wonderingwhether your experience is baggage or your sharpest edge.

The Next Auction

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/8/12/20/948c2f69-21e5-4093-941f-ebff51b04a2f_agentic_media_pod_-_ep_1_w_taige.mp3

We keep being told AI agents will soon buy our media and reorder our detergent while we look away. Taige Eoff, who takes Google’s Agentic Data Cloud to market, offers a clear-eyed reality check: the rails are here, but the behavior isn’t. He splits the future into three layers — agentic media buying (already at high platform adoption), agentic commerce (barely automated), and agent-to-agent negotiation (still sci-fi) — and argues the bottleneck isn’t the models, it’s us. The real work is unglamorous: refining mission-critical data, breaking the silos between data teams, leadership, and AI engineers, and building governance you can actually audit. If you’re staring down your own reinvention and tempted to chase the exciting stuff first, listen. Taige’s case for “governed autonomy” is a blueprint for building foundations that outlast every hype cycle.

The Trust Threshold with Taige Eoff

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/7/27/17/69614a2b-5e7f-400c-a778-bd56d3e1eb62_agentic_media_podcast_trailer.mp3

The Agentic Media Podcast — where the industry’s leaders work out who wins when AI agents, not humans, become the audience buying media and making purchases

Trailer

It’s called The Agentic Media Podcast. Here’s the premise: within two years, the industry expects AI agents to run the entire media buying process — and to make purchase decisions for consumers too. Machines buying from machines. So the question the show asks is: who wins when the audience is an agent? Each episode sits down with a leader — a platform CEO, a top analyst, an agency chief — about the hard calls they’re making as human attention stops being the currency it’s always been. I host it — I spent nine years at Google working across every major agency, so I’ve seen this shift coming from the inside