Maria Russell of the PRSA discusses her experience with the Public Relations Society of America, and Syracuse University.

SEO and social media expert Nichola Stott (Founder, themediaflow) and PR and social media specialist Claire Thompson (Founder, Waves PR) discuss the launch of their new joint venture, SEO PR Training.

Brandy interviews longtime journalist and public relations specialist John Ruane, author of The Wizards of Spin, which talks about the evolving news media and how this pseudo-journalism is changing America and how citizens get information.

How to Hire the Right PR Firm with guest Katherine Heaviside, President of Epoch 5 Public Relations. We learn the steps you should take when vetting the right PR solution and the need to sign up with a firm for a long term agreement or for a specific project.

Scott Gerber is a serial entrepreneur, angel investor, media personality, public speaker and the most-syndicated young entrepreneurship columnist in the world.

Scott tells about Sizzle It, a website that featues the latest on entrepreneurship and his book, Never Get A Real Job, which is marketed to 20-somethings who find themselves looking down the long barrel of a traditional career path.

Monique Tatum, CEO of Beautiful Planning Marketing discusses Celebrity PR as she tells us about the upcoming
Reality of Fashion, Reality of Aids Event For Fashion Week 2011, plus she fills us in about the new
PRLearningCenter, which offers Do-It-Yourself PR classes.

Public Relations, Social Media And Customer Service are the focus of a recent blog post by returning guest Shonali Burke. Shonali explains the shoe fiends dream as explained in her Waxing UnLyrical blog.

Bullseye PR CEO and co-founder John Rarrick discusses Strategic use of Social media for brand building, podcasting and other forms with social media for clients.

Measurement by quantity, quality and influence. Shonali Burke, ABC, principal, Shonali Burke Consulting, discusses how measurement has and has not changed, and the most practical way to tackle it.

Personal Public Relations Branding, differentiating B2B public relations from B2C public relations, b2b companies leveraging content to promote and market and more are discussed with Award-winning PR and marketing communications executive Wendy Marx.

Taking Command Of Your Messaging and realizing that social technologies are a priority for public relations professionals. Meg and Brandy discuss a recent blog post on the subject and Brandy tells how this philosophy is being applied to WebmasterRadio.FM and the AffCon 2010 Conference.

JungleBuzz is A New Free Resource and Discovery Site for PR and Communications Professionals, and PRServiceBureau.com: On-Demand PR Services for Behind-The-Scenes Administrative Tasks, are introduced to us by Gina Milani, Founder of PRServiceBureau.com.

Brandy and Meg look into an Inc.com post entitled How to Bootstrap Your Public Relations They offer examples and analyze ways around hiring a PR specialist or outsourcing your publicity.

Dr. B.J. Fogg is the founder and director of the Persuasive Technology Lab at Stanford University, where he also teaches Computer Science. Learn how Mass Interpersonal Persuasion can apply to your Public Relations efforts.

Meg recaps her visit to SES San Francisco 2010, plus Brandy and Meg discuss a recent AdAge article on How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive, plus PRWeb lists the 25 Essential PR Bloggers You Should Be Reading.

Deidre Breakenridge, author, entrepreneur and President/Co-Founder of Mango! Marketing. discusses Creative PR and Social Media Policy with Meg.

Marc Harty, CEO of MainTopic Media, talks to Meg about The Visibility Economy: 5 New Marketing Truths To Attract Business and Build Lasting Authority and more.

Brandy and Meg have a conversation with Joy Scott, CEO of Scott Public Relations. Joy talks about her exciting new white paper The 7 Steps to Thought Leadership in 2010 – and Beyond. Listen in as they chat about the importance of thought leadership in your field.

Meg is joined by Riana Malia,, Head of Operations, North America for Catch Friday and Catch Friday Media. Riana is a successful entrepreneur and founder of Soiree Creative- an event and lifestyle experience firm, as well as one of the most sought after Lifestyle Coaches. Discover how a Virtual Personal Assistant can help your PR Efforts in this edition of Cover Story.

Steve Safran is senior vice president of Media 2.0 at Audience Research and Development, and editor of the Lost Remote Blog.

He discusses a recent blog post entitled, How to be a good PR person – or PR client