Episode 51 - From Jail to 9 Figures. How to Have it All. Featuring Todd Price

🎧 The Business Athlete CEO: Todd Price’s Story of Grit, Growth & Legacy

In Episode 51 of the Business Athlete Podcast, Fraser sits down with Todd Price, entrepreneur, mentor, fitness enthusiast, former CEO and founder of Perimeter Roofing, and the man behind a 9-figure business exit.

Todd’s story is not just about business growth.

It is about discipline.

Grit.

Health.

Family.

Leadership.

Faith in the process.

And what it really takes to build something that lasts.

Todd founded Perimeter Roofing in 2017, growing it into a multi-state roofing company with hundreds of team members and tens of millions in annual revenue. Public profiles describe him as a serial entrepreneur, speaker, fitness enthusiast, philanthropist, and former CEO/founder of Perimeter Roofing, with Perimeter operating across the Southeast.

In this conversation, Fraser and Todd deep dive into Todd’s backstory — from battling addiction to building, scaling, and exiting a 9-figure company — and the lessons he learned along the way about business, discipline, leadership, health, and becoming the kind of man your family and team can count on. Todd’s own coaching site describes his journey as going from addiction to building and exiting a 9-figure company through frameworks, the right people, and relentless execution.

Inside this episode, they discuss:

• Todd’s journey from the ground up to building and exiting a 9-figure company
• The mindset required to scale a high-growth business
• Why health is not separate from leadership — it is part of the foundation
• How fitness, bodybuilding, and martial arts shaped Todd’s discipline and resilience
• The connection between physical standards and business standards
• What it means to build as a true Business Athlete
• How to lead your team, your spouse, and your children from example
• The sacrifices and pressure that come with entrepreneurship
• Why family connection matters when you are building at a high level
• The importance of mentorship, teaching, and helping others build something meaningful
• What founders need to understand about systems, standards, execution, and long-term legacy

Todd has also been featured in other business and home-service industry conversations around roofing growth, entrepreneurship, and scaling, including discussions about Perimeter Roofing’s growth and partnerships in the roofing industry.

This episode is for entrepreneurs, founders, roofers, business owners, fathers, husbands, and high performers who want to build success without losing themselves in the process.

Because building a great business is one thing.

Becoming the kind of man who can carry success, lead his family, take care of his body, and leave a legacy — that is the real work.

This is Todd Price on business, health, family, discipline, leadership, and the Business Athlete standard.

Todds Facebook - https://www.facebook.com/officialtoddprice

Todds IG - https://www.instagram.com/officialtoddprice/

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