The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/5/12/12/748ffa49-3c87-4552-b52d-1552ef06267c_anthony_episode.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we chat with Anthony Scarpaci from Tunomatic, an expert in marketing measurement in a privacy-centric world. Anthony brings real-world marketing experience to the table, offering unique insights. We discuss Triangulating marketing, insights from industry leaders like the Rock and Mister Beast, and delve into topics like incrementality and media mix modeling. Don&#39;t forget to subscribe for more! Happy listening!

Orchestrating Measurements:  Anthony Scarpaci @Tunomatic

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/2/21/12/85558c2f-4d2a-4474-b3f7-7c8d8b4d7f51_vibe_-_full_episode.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we spoke with Vibe’s CEO, Arthur, and Executive VP, Dimitri, in one of the most vibrant conversations we had about both CTV, measurement, and everything that’s in between. Vibe has completely revolutionized TV advertising, making it accessible to anyone. Vibe is bringing CTV to advertisers globally, and we at incremental already see many of our brand and performance customers leveraging vibe’s platform.Enjoy listening to it!

Orchestrating Measurements: Arthur Querou & Dimitri Souffan @ Vibe.co

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/2/18/13/2c7e81aa-9f03-4c20-830f-8004682ff0ed_katherine_-_full_episode.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Katherine Sadouskaya User Acquisition &amp; ASO / Women in Games Ambassodor.Katherine is a marketing professional with over 5 years of experience in mobile gaming. Specializing in User Acquisition, App Store Optimization and Creative Production Management.

Orchestrating Measurements: Katherine Sadouskaya User Acquisition & ASO / Women in Games Ambassodor

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/2/4/15/81b6918e-6ba3-4f07-a744-5a9f6800459d_paul_kovalski_-_full_episode.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Paul Kovalski, Growth Marketing Lead at Self Financial.Paul is a fellow measurement enthusiast who we love speaking with about the simple, but also, the deep and philosophical side of marketing measurement topics.This episode starts with the moment of realization that digital attribution had several flaws, and goes through the full lifespan of past and into the future of marketing measurement.

Orchestrating Measurements: Paul Kovalski Growth Marketing Lead @Self Financial, inc

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/1/15/9/80a67662-84b3-4a15-8e98-b69c6680c79d_pau_sicilia_-_full_episode.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Pau Sicilia Performance Marketing at Binance, the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume.Pau is a familiar presence for us, and this marks his third appearance on our podcast, generously sharing his wealth of knowledge with us!

Orchestrating Measurements: Pau Sicilia Performance Marketing @ Binance

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/1/15/9/60108efe-9a12-4e49-8c53-3d03aabed87f_paul_bowen_-_full_episode.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Paul Bowen Chief Revenue Officer at StreamElements.Paul, with his wit and intelligence, is one of the most amusing characters and in this episode, our focus is on influencers marketing—what strategies are right and what should be avoided?

Orchestrating Measurements: Paul Bowen Chief Revenue Officer @ StreamElements

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/1/14/15/37c81ee5-cf98-48a2-b46d-38c1ea9ef73e_ilan_-_full_episode.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Ilan Halmush, Marketing Analytics Team Lead at Superplay.Ilan has a strong passion for his role, and we had a fascinating chat about what measurement enthusiasts find interesting.

Orchestrating Measurements:  Ilan Halmush, Marketing Analytics Team Lead @ Superplay

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/12/6/8/7e7d6fbe-84be-43d7-9754-32043418b3c5_radostina_-_full_episode.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with a superstar guest Radostina Zhekova, Mobile User Acquisition expert at Jam City.

Orchestrating Measurements: Radostina Zhekova Mobile User Acquisition @ Jam City

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/12/17/13/9f9e715d-ac4e-439f-b600-04ec87fce4fb_yevgeny_-_full_episode.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we&#39;re excited to have Yevgeny Peres, EVP Product Strategy at AppsFlyer.Yevgeny is a highly experience person in our industry and we talked with him about the future of measurements, standards and lack their off.

Orchestrating Measurements: Yevgeny Peres,  EVP Product Strategy @ AppsFlyer

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/12/10/15/fb519b06-3d84-42b9-b0c7-55bab98ce30e_filippo_-_full_episode.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we&#39;re excited to have Filippo De Rose, the CMO at Fabulous, sharing his insights.Filippo is a very well-known data-driven marketer with many years of experience in the mobile space, and he&#39;s one of those people who truly understands the way the wind is blowing.

Orchestrating Measurements: Filippo De Rose CMO @ Fabulous

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/12/3/9/1ca71ade-e0b0-4ab6-9f8f-a799f70bbe20_ben_jeger_-_full_episode.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Ben Jeger, VP EMEA at Moloco, a prominent figure in our industry. Ben&#39;s expertise extends across the realms of media and attribution, making for an insightful discussion.

Orchestrating Measurements: Ben Jeger  VP EMEA @ Moloco

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/11/29/8/ee85bd7c-b260-4221-b151-91c99e27ec48_omer_-_full_episode.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we had a conversation with Omer Gerzon, PLAYSTUDIOS&#39; Director of Marketing &amp; Growth, covering topics such as marketing measurement, incrementality, Tetris, and more!Enjoy the listening, and keep following here and on our social media for the upcoming episodes that will be published!

Orchestrating Measurements: Omer Gerzon Director of Marketing & Growth from PLAYSTUDIOS

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/11/16/15/fa72b178-bf86-4dbd-be09-01a85ce0be93_maor___hadar_episode.m4a

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)This is a special episode! Our CEO &amp; Co-Founder Maor &amp; Hadar the Director of Business Operations talking about Trends!

Orchestrating Measurements: Maor & Hadar

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/10/22/8/97462782-1c31-42d2-bb5f-49b9dea087c0_eran_friedman_-_full_episode.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Our guest in this episode is Eran Friedman, CTO and one of the founders of Singular, one of the leading mobile measurement companies. Eran and Singular play a very important role in the measurement space, educating companies on the changes in measurement, and sharing a realistic and honest view of the paradigm changes.

Orchestrating Measurements: Eran Friedman CTO & Co-Founder  Singular

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/10/22/12/822d42f8-29d2-4e95-98fb-a75764099acd_julian_runge_-_full_episode__1_.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration) Our guest today Julian Runge, Faculty at NorthEastern University and Principle Scientist at Games Data Pro. Julian is an expert in marketing data topics, with both academic and practical experience.You can find more interesting information in the following links:The Game Economics podcast: <a href="https://open.spotify.com/episode/0gYu53W06Hbzcd0tyWfTqz?_branch_match_id=1175932579540107590&_branch_referrer=H4sIAAAAAAAAA8soKSkottLXLy7IL8lMq9TLyczL1jfJSrMMTnb1LnJJAgBcc%2FpeIAAAAA%3D%3D&nd=1&si=axNSEeHDT5iuSlHt-M99AQ&utm_medium=copy-link&utm_source=copy-link" rel="nofollow">https://open.spotify.com/episode/0gYu53W06Hbzcd0tyWfTqz?si=axNSEeHDT5iuSlHt-M99AQ&amp;utm_source=copy-link&amp;utm_medium=copy-link&amp;nd=1&amp;_branch_match_id=1175932579540107590&amp;_branch_referrer=H4sIAAAAAAAAA8soKSkottLXLy7IL8lMq9TLyczL1jfJSrMMTnb1LnJJAgBcc%2FpeIAAAAA%3D%3D</a>And starting point for that conversation: <a href="https://mobiledevmemo.com/getting-ml-based-app-personalization-right-the-engagement-engineering-framework/" rel="nofollow">https://mobiledevmemo.com/getting-ml-based-app-personalization-right-the-engagement-engineering-framework/</a>MMM and mMM: <a href="https://gamedatapros.com/dear-digital-first-advertisers-are-you-media-or-marketing-mix-modeling/" rel="nofollow">https://gamedatapros.com/dear-digital-first-advertisers-are-you-media-or-marketing-mix-modeling/</a>Method orchestration: <a href="https://gamedatapros.com/incrementality-in-game-analytics-beyond-ab-tests-on-to-bandits-and-marketing-mix-models/" rel="nofollow">https://gamedatapros.com/incrementality-in-game-analytics-beyond-ab-tests-on-to-bandits-and-marketing-mix-models/</a>Why MMM / IDFA deprecation: <a href="https://hbr.org/2021/04/apple-is-changing-how-digital-ads-work-are-advertisers-prepared" rel="nofollow">https://hbr.org/2021/04/apple-is-changing-how-digital-ads-work-are-advertisers-prepared</a>Experiment calibration: <a href="https://hbr.org/2023/03/a-new-gold-standard-for-digital-ad-measurement" rel="nofollow">https://hbr.org/2023/03/a-new-gold-standard-for-digital-ad-measurement</a>

Orchestrating Measurements: Julian Runge  Faculty at Northeastern University & Principal Scientist  Game Data Pros

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/10/22/7/f54fe990-f9f7-4289-950f-d07a252f7076_eric_seufert_-_full_episode.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration) Our guest today is Eric Seufert, the founder of Mobile Dev Memo, Heracles Capital, and probably one of most well known analysts (if not THE most known) in the world of mobile marketing. Eric has been very vocal about the changes in our landscape, and especially about the topic of measurement.

Orchestrating Measurements: Eric Seufert Analyst & Investor Mobile Dev Memo & Heracles Capital

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/10/18/8/845a63a7-7bbd-4c28-a570-a1807d71cc3b_anton_bugaev_-_bolt_-_full_episode.mp3

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Our guest today is a true pioneer in the field: Anton Bugaev, Data Analyst @ Bolt , an individual who has made a profound impact in marketing measurement for their company. We&#39;re truly honored to have him with us today.

Orchestrating Measurements: Anton Bugaev (Bolt)

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/9/20/15/adfc13a6-79d5-46c9-a515-e9d468e38ccc_inside_incrmntal_aviv.mp3

Join us for a new episode of &#34;Inside INCRMNTAL&#34; featuring Aviv, our very own Senior Data Scientist. With nearly three years at INCRMNTAL, Aviv shares insights into our early days and teases exciting future developments for the company and our clients. Don&#39;t miss this behind-the-scenes journey!

Inside INCRMNTAL with Aviv Nutovitz

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/9/14/10/2f729003-3c02-4eb3-90a6-2744f6a5f393_lihi_final.mp3

Dive into the heart of HR excellence and career success on the latest episode of &#39;INSIDE INCRMNTAL.&#39; Join your host, Johana Leeflang, as we sit down with Lihi, the one-woman HR powerhouse at INCRMNTAL. Lihi shares her inspiring professional journey and offers priceless insights on acing interviews. But that&#39;s not all – she unveils the secrets to landing a coveted job at INCRMNTAL. Whether you&#39;re a job seeker looking to up your game or curious about thriving at INCRMNTAL, this episode is your guide. Get ready to learn, grow, and succeed with &#39;INSIDE INCRMNTAL.

Inside INCRMNTAL with Lihi Lubelski HR Recruiter

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/8/18/13/46d85fe8-f86a-4391-82a6-aadcde033237_noa_podcast_final.mp3

Welcome back to our mini-series, where we dive into the heart of our team, uncovering personal stories and the driving forces behind our success. I&#39;m Johana Leeflang, your host and INCRMNTAL&#39;s Marketing Lead. This time I got to sit with Noa Hassidim our star Customer Success Manager as she shares her journey from the dark side of cyber security into the innovative space of incrementality measurement.

Inside INCRMNTAL with Noa Hassidim CSM

Adding even more value

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the mobile advertising industry, mobile measurement, attribution, analytics and other industry insights. 
Brought to you by Maor Sadra, an adtech veteran (almost an old-timer), having been active in the desktop and mobile space for the past 20 years.