27m | Mar 13, 2023


1️⃣Tell your story in a strategic content sandwich.

Use a good hook as your first line. 

Simple example:

💁🏻‍♀️“How I went from ____ to _____!”

🍔Pack in your tips/topic points (the meat)

🍞Your CTA or reminder of your VALUE!

Think about the negative to positive outcome your ideal client/follower would want to know. There is a fine line between being relatable and being aspirational on the internet. Walk it like a fucking tightrope. 

2️⃣ BEFORE YOU POST, ASK YOURSELF? Would you share this post with a friend/colleague? 

Viral content is highly sharable and savable. People don’t comment or like anymore like they used to in the early days of social media. What matters to the algorithm is:

⏱️Watch time | indicates “This was valuable through and through!”

💬Shares | “Indicates someone else should see this too!”

📖Saves | “Indicates this is so good, I need to come back to it later!”

🔥All of these metrics tell the algorithm MORE PEOPLE SHOULD SEE THIS.

3️⃣ Serve BEFORE selling. Provide a solution to a problem. 

🩹People relate to pain before pleasure. So solve a problem before you expect them to follow you, believe you, and buy from you. 

🥰As a coach or consultant in any field, we feel we have to harbor our trade secrets and only share them with paying clients, but the truth is the universe is abundant and you will attract paying clients who need your SPECIFIC service if you share *some* of your secret sauce with your audience. You’re building credibility and social equity when you SERVE before selling! 

After over 8 years in the industry and amassing over 333k followers across platforms like Instagram, TikTok, and Youtube, as well as hosting a top-charting podcast, I am sharing my social media secrets, advice, strategies, and services to help you build social equity (a profitable personal brand)! 

🚀Ready to stop hitting walls and manifest social media success? There are two ways to work with me — hire me as your personal COACH, or work with me and my AGENCY.

Let me make this easy…What’s your problem, A or B?

A — “I don’t even know where to begin (or I started, but feel stuck), and I want to learn how to make beautiful strategic content and grow my brand.” 

You can do it. I can coach you!

✨VIP SUPPORT: Get 1:1 on-demand coaching support that includes access to me and social media lessons/consulting in real time! Apply for 30-day VIP access here: 

✨SINGLE SESSION: Get coaching for your personal brand or business, whether you're a novice at creating, or need strategic consulting support to overcome a plateau! Book a single session with me:  

B — “I don’t have time to make beautiful strategic content, but know I need to have a pristine social media presence!”

Me and my team of social media stylists at Legacy The Agency can do it for you with excellence. We can build your brand from the ground up, and you can be as involved or as hands-off as you’d like! If this sounds like you, Legacy The Agency can help you take your time back and grow your personal brand. Book a clarity call that includes a social media audit here: 

Are you ready to take radical responsibility to see results? Let’s build your social equity together. 

xo, Sophia Spallino 

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SOCIAL EQUITY with Sophia Spallino | Social Media Strategy | Profitable Personal Branding | Female Entrepreneur Mindset