How to Scale a $2M Home Improvement Business to $15M
39m | Jun 12, 2026Your pricing is right. The margin is built in. Your reps still give it all away.
In Episode 34, Jonathan Weinberg and John Kolbaska sit down to break down a $4M home improvement company that was losing $600K to $700K a year. The fix took two weeks and one set of controls most owners never run.
John also walks through the launch of Core Ignite, his new remote marketing team and call center installed inside a contracting business. A trained marketing manager handles Facebook, Google Ads, and Google LSA spend. Remote reps apply speed to lead at a 50 to 60 percent target set rate on raw opportunities. It's the playbook he ran to scale Windows and Doors by the Men with Tools, now packaged for contractors trying to break $10M to $15M.
Here is what you will get from this episode:
- How a $4M contractor lost $600K a year to over-discounting and missing post-install job costing checks
- What 3 remote call center reps can produce: 50 to 100 booked appointments per week
- Why profit has to come before people and process
- The hiring profile of a roofing production manager who came in with his own crews and SOPs
- Who Core Ignite is built for and how it pushes contractors toward $10M+
If the leads are coming in but the bottom line isn't, this one names what's eating your margin and what to install next.
Key Takeaways:
00:00 Intro
00:42 Introducing Core Services and Core Ignite
03:56 Ideal Client: $2M–$5M Companies Looking to Scale
05:16 AI Agents, Graphic Designer, and Videographer
07:06 Future of the Call Center and AI Regulation
09:28 Sales Capacity and Remote Recruiting
13:44 KPI Tracking, Guarantees, and Replacing Underperformers
16:18 Lead Aggregator Strategy and Weekly Client Meetings
18:24 10–20 Set Appointments Per Day: What to Expect
20:46 Why John Started Core Services
23:50 Consulting Case: $600K–$700K Lost to Over-Discounting
27:06 Running Multiple Companies: Profit, People, Process
29:22 Adding Roofing: Hiring a Production Manager with His Own Crews
33:00 Final Thoughts
Additional Resources:
🔥 Watch our FREE on-demand webinar: HERE
⚡ Learn more about us: https://www.builderprime.com/
📱 Connect with us on social media:
Facebook: / builderprime
LinkedIn: / builderprime
Jonathan’s LinkedIn: / jonathanweinberg
John’s LinkedIn: / john-kolbaska-a271a757
Instagram: / builderprimecrm
—
Build to Win is a podcast for contractors where we give you the tools to grow your home improvement business. Follow us wherever you listen to your podcasts!
