Ep 15 - You Don't Own It!

Team:

Coach Gary here. This is Episode 15 of the Brick and Block Podcast, “You Don’t Own It!” It is a special, Masonry Marketing Minute Podcast—a special edition—some info that will help to protect your business—and you’ll get the concept by just listening for about 5 minutes.

All considered, In some respects, this might be one of the most important podcasts I’ve ever done. But, then again…all of my podcasts are important! So…dig in!

We begin immediately,      and by immediately,   I mean once I remind you that you can find our website at BRICK AND BLOCK PODCAST DOT COM (repeat). I’m making a point this episode about websites that support your business, and I’ve got an excellent example of one: Masonry Contractor Special Website. You’ll see it there. That’s what you’re looking for. It’s bullet proof, BEAUTIFUL, cutting edge, DONE FOR YOU, and practically free! You’ll love this one. Check it out. 

OKAY, TEAM.    HANG ON, BUCKLE UP… LISTEN UP,  AND PREPARE TO MOVE UP.

And now…Episode 15,  “You Don’t Own It”.

By Coach Gary Micheloni

PODCAST EPISODE 15

"You Don’t Own It!"

Coach Gary’s Marketing Minutes

Okay Team…

After asking many contractors about their websites and how all of that is going, some tell me that they have a website, but it’s on Facebook or Blog.com, and so forth. WRONG!

I need to help your thinking, so tune in for the next couple of minutes, because you just have to hear what it is I’m about to say. And then…you check it against what you have currently, and decide if   it  is what you need. Here we go.

MY Key Points

1.   When we mention the word, ‘website’, we’re talking about something that you OWN. For instance, if your business is Fred Smith Masonry, then you should own a domain name similar to that, such as SmithMasonry dot com, FredsMasonry dot com, Main Street Construction dot com, etc. You buy a domain name from GoDaddy, or wherever, for about $10 per year, and you are responsible for whatever goes onto it. You control it. You OWN it.

2.   If you are relying upon a Facebook business page, for instance, please realize that you don’t control what you post, and you don’t own the ‘website’—Facebook does. Nothing against Facebook, etc, so why is this important? You are relying upon the social media host, such as Facebook, Instagram, Twitter, Linkedin, and so forth, to always be there to host your web page and allow it to be seen. And that includes the so-called-- FREE websites on sites like Google My Business, Home Advisor, Groupon, Yelp, etc.

3.   What could go wrong? Let’s think about that. The social media host could go out of business, cease distribution, (remember MySpace, Google Plus, Vine, Meerkat, Friendster…and so on?) 

4.   Worse yet, the social media platform might not ALLOW your post if it conflicts with their personal viewpoint. Impossible, you say? How many news sites, broadcast news, and social media sites within the past year decided that the President of the U.S. was not allowed to post or speak on their platforms? And he certainly had way more followers and sway than any of us.

5.   Years ago there was a famous singer who went by the name of “Prince”. Do you recall that there came a time where he could no longer perform under his name, and had to perform as “the artist formerly known as Prince”. He didn’t own his name!

6.   Or…simply…what happens if your website comes from the webmaster and he decides to leave the country, or leave the planet…and leave…YOU…without the stuff you thought you had?  

I say all of that just to say this: Make sure you actually own your stuff. If it’s appropriate, get it patented, copyrighted, trademarked, registered, incorporated, licensed…you name it.

For example, I’ve been writing for Masonry Magazine 16 years now and I’ve copyrighted every one of the issues. It’s just good business.  

PLEASE MAKE SURE:        YOU    DO  OWN IT…      AND YOU PROTECT IT. 

OKAY TEAM. THAT’S IT FOR TODAY.  

YOU CAN REACH OUT TO US BY EMAIL: BrickAndBlockPodcast@gmail.com

(SPELL OUT THE WORD “AND”: A. N. D.)  Brick And BlockPodcast@gmail.com

OUR WEBSITE AGAIN IS  WWW.BRICKANDBLOCKPODCAST.COM  

Go there and check out my – ALMOST FREE –

Masonry Contractor Special Website

HEY…

BE SURE AND SUBSCRIBE TO THE PODCAST. IT’S IMPORTANT. 

WE WANT YOU TO JOIN US FOR THE NEXT EPISODE.

NOW…

FOR THE BRICK AND BLOCK PODCAST…

THIS IS COACH GARY…

THANKS FOR STOPPING BY!