Ep 13 - Friendly Website - Part 3

The Brick and Block Podcast

For Growing Your Masonry Business

THIS IS EPISODE 13

Our Mini Series

Do You Have a Mobile Friendly Website

Coach Gary’s Marketing Moment – Part 3 of 3

Hey, Team…”Coach Gary” here. As you know…

This month we have been running a ‘mini series’ on the importance of Mobile Friendly Websites. Last week was Part 2, and today we give you Part 3 of it, which is also Podcast Episode 13. This will conclude the mini-series on mobile friendly websites. The three of them are grouped together, Episodes 11, 12 and 13. Great resource for you—the essence of what you need to know—at a glance—right there in your phone!

I want to conclude by giving you an exercise--an object lesson, because seeing is believing, and I’d really like you to see this, it’s something which you can hold in your very own hands, right there in your phone. In just a few moments, after today’s podcast ends, I want you to go to this website: BestBrickBlockStoneMasonry.com . If you’re driving along, just trust me that you can find it in the ‘show notes’ for Episode 13. This is a website which has been created for contractors or suppliers in the masonry, brick & block, pavers industry. The purpose of using this website is that it is a good example of current technology and the way things ought to be, whether you’re a mason or provide any kind of contractor services or supply.

Open it up: type in the domain name—in your mobile phone. Notice a few things. While holding the phone in one hand, you can see the contact info at the top. If the company name was the ‘Brick and Stone Company’, you’d see it, and you’d see their logo, along with their phone number.

You’ll also see in the upper left hand corner, immediately left of the BestBrickBlockStoneMasonry.com address, the image of a PADLOCK. This indicates a secure site. The HTTPS in the domain name indicates that it’s a SECURE website. If your own domain name begins with just HTTP, then you’ll see a ‘warning kind of a sign’   a triangle. This is super important to Google, as I’ve mentioned before. Just wanted you to see it. Warning signs can drive away people.

Immediately below—and without scrolling—you’ll see examples of their services, like Repair, Replacement, whatever. You could see a city name or a complete address, even business hours. By comparison, what does yours show?

Now, scroll down a little and you’ll see some photos along with brief descriptions of services, all by simply scrolling downwards, very easily. Notice that the font is large enough to read, the photos are high resolution.

Scroll down a bit more and see testimonials from ‘happy clients’. Notice how the testimonials slide ACROSS the screen. You should have testimonials on your own website.

Below is a ‘Contact Us’ screen where a customer could request a quote.

Below that another phone number. It would usually be clickable.

Scroll down—our menu

Scroll down—our highlights

Scroll down—our address, phone, email

Scroll down—a map page

Note how easily everything flows. Nothing hard to see. Excellent.

I have a Final Pro Tip for you:

scroll down just below the map and you’ll see Follow us on: f tw YT insta icons

Now…very important: try clicking on any media icons and, guess what—they are NOT clickable!

This is critical. You’ve worked hard to get your potential customer to your site. Do not allow him any distractions that could take him away from your website!!! That’s the last thing you’d want to do.

It’s great to show images of those social media icons—which we’ve done. We want customers to know you CAN find us on social media—JUST NOT RIGHT NOW! See the difference?

Let’s get a phone call. Let’s get an order!

WINDING DOWN…

TODAY WAS PART 3 of 3 of COACH GARY’S MARKETING MOMENTS, our mini series on the importance of mobile friendly websites. I hope you got great value from this series. Let me know what you think…AND…any questions you have.

Again, that website to check out is BestBrickBlockStoneMasonry.com Do yourself a favor—do the exercise!

OKAY TEAM. THAT’S IT FOR TODAY. IF YOU MISSED ANY OF THOSE WEBSITES, CHECK THE SHOW NOTES ON YOUR PODCAST APP, OR JUST EMAIL ME AND ASK. I’LL GET THEM TO YOU.

YOU    CAN   REACH OUT TO US BY EMAIL:  BrickAndBlockPodcast@gmail.com Spell out the word A.N.D.

BrickAndBlockPodcast@gmail .com    INCLUDE YOUR FIRST & LAST NAME

BE SURE AND JOIN US FOR THE NEXT EPISODE OF—WHAT IS IT?    THE “BRICK AND BLOCK PODCAST”

AND MAKE SURE YOU HIT THE ‘SUBSCRIBE’ OR ‘FOLLOW’ BUTTON—WE WANT YOU HERE FOR THE NEXT EPISODE.

NOW…  FOR THE BRICK AND BLOCK PODCAST, THIS IS COACH GARY

THANKS FOR STOPPING BY