Ep 5 - Marketing 1A - Basic Marketing for Mason Contractors
15m | Mar 12, 2021The Brick and Block Podcast
For Growing Your Masonry Business
THIS EPISODE IS: Masonry Marketing 1A
Coach Gary’s Top 10 List for Marketing Survival
Hey, Team…”Coach Gary” here. You’ve heard me say that …
If you’re a part of the masonry side of the construction industry, whether contractor, material or service supplier, as owner or employee, however you make your living, you understand how important it is that your company continue to grow and prosper. And growing your masonry business is what this podcast is all about.
THE FOCUS OF OUR PODCAST IS DIFFERENT:
REMEMBER: YOU ARE NOT SIMPLY IN THE MASONRY BUSINESS… BUT YOU ARE IN THE BUSINESS OF MARKETING and GROWING YOUR COMPANY!
FACE IT. YOUR CREWS MAY BE GREAT…BUT SO ARE THE CREWS OF YOUR COMPETITORS. IF THE WORK OF EVERY COMPANY PASSES INSPECTION, AND IT’S ALL DONE ON TIME AND ON BUDGET, THEN THERE’S A PERCEIVED, SAME QUALITY LEVEL OF THE WORK.
SO, HOW DO YOU GET AHEAD OF EVERYBODY?
ONE WAY IS TO OUT-HUSTLE THEM. OR… AS THE TV SHOW ‘SURVIVOR’ SAYS: OUTWIT, OUTPLAY, OUTLAST.
TO WHICH I WILL ADD: OUT-MARKET!
THE “BRICK AND BLOCK PODCAST” IS COMPRISED OF THESE 4 ELEMENTS:
AUDIO VERSIONS OF MY MONTHLY COLUMS; INTERVIEWS WITH MOVERS & SHAKERS OF OUR INDUSTRY;
PROJECT MANAGEMENT GUIDANCE; AND MASONRY MARKETING MAGIC – TONIGHT’S SUBJECT
MY PROMISE ABOUT Masonry Marketing 1A, BASIC Marketing for Business Survival is this:
Not some ‘how to do it’ info or course, but the ‘why to do it’ stuff that owners and leaders should know, helping to avoid common mistakes, and to correctly direct your people.
TODAY’S EPISODE IS THE FIRST INSTALLMENT OF MASONRY MARKETING. THIS EPISODE IS TITLED: THE MASON CONTRACTOR’S CHECKLIST OF ABSOLUTELY, POSITIVELY REQUIRED basic MARKETING FOR BUSINESS SURVIVAL
THERE’S A LOT OF VALUABLE INFO, BUT DON’T WORRY ABOUT TAKING NOTES. I’VE DONE THAT FOR YOU, AND HAVE THEM CONDENSED INTO A 2-PAGE CHECKLIST & SUMMARY. JUST EMAIL ME AFTER THE SHOW: BRICKANDBLOCKPODCAST@GMAIL.COM
IT’S VERY VALUABLE, BUT FREE TO YOU. I’VE DONE ALL THE HARD WORK. THERE’S NO BALONEY IN THIS GUIDE—JUST PURE MARKETING GOLD, ALL CRAMMED INTO TWO PAGES FOR YOU TO SAVE AS A REFERENCE. IT’S DESIGNED TO KEEP YOU FROM MAKING DUMB MISTAKES WHEN IT COMES TO EVALUATING YOUR MARKETING CHOICES & STRATEGY.
STOP FALLING FOR THINGS WHICH DON’T WORK. START DOING THE THINGS WHICH WILL WORK. GUARANTEED!
JUST SEND ME AN EMAIL. INCLUDE YOUR FIRST & LAST NAME IN IT, GIVE ME THE EMAIL ADDRESS WHERE YOU WANT THE SURVIVAL GUIDE SENT; INCLUDE YOUR CELL NUMBER IN CASE I NEED TO TEXT YOU IF SOMETHING IS OUT OF WHACK IN YOUR EMAIL.
EASY AS THAT: BRICKandBLOCKPODCAST@GMAIL.COM BE SURE AND SPELL OUT THE A.N.D. REPEAT
AND NOW…HERE’S OUR MARKETING 1A EPISODE: BASIC MARKETING FOR MASON CONTRACTORS