How to Get Listed at Planet Organic: Buyer Pinar Guven on Standing Out on The Shelf

From experimenting with mushroom bars and launching the UK’s first keto shop to leading the grocery range at Planet Organic, Pinar Guven has spent over a decade shaping the health and wellness food scene. As Planet Organic’s Grocery Buyer, she decides which emerging brands get their shot in one of the UK’s most influential organic retailers. In this episode, Pinar reveals how she turns trends into commercial reality, navigates high-pressure decisions, and rebuilds a retailer after administration. She shares what makes a product or brand succeed, the human side of buying, and why smaller independent retailers like Planet Organic are the perfect launchpad for Challenger brands. Whether you’re a founder trying to get your product onto shelves, or simply curious about the journey from "cool concept" to commercial success, Pinar’s story is full of insight, practical tips, and lessons that can save you costly mistakes.