#11 Building Your Personal Brand, Networking, and Overcoming Fear - Julie DeLucca-Collins

Julie’s Bio

Julie DeLucca-Collins is the Founder and CEO of Go Confidently Coaching and the host of the popular Casa DeConfidence Podcast. Julie began her career as a Pre-K teacher and later worked with Middle School students. Over the past 20 years, she has worked as a senior executive in the education industry and recently completed her tenure as Chief Innovation Officer for an academic solutions company based in New York City. Throughout her career, she gained significant expertise in policymaking, business development, and business operations. Julie worked to expand several companies into new markets and negotiated contracts on their behalf. She served as an advisor to several State Education Agencies in the implementation of federally funded programs as well as speaking at national educational conferences. Julie is a member of the state of Connecticut Governor Council on Women and Girls and is part of the Steering Sub-committee on Education and STEAM. She has been a mentor and coach to women in the professional world and Leadership programs at Community Colleges in her area for the past four years.

Julie trained as a mentor with her coach, Corinne Crabtree, and later went back to receive her Holistic Coaching Certification and Cognitive Behavioral Techniques Coaching Certification. She is also certified as a Social Emotional Learning Facilitator and has completed her 200-hour Yoga Teacher Certification. Julie has been honored with the “25 Most Powerful Minority Women in Business Award” by the Minority Enterprise Executive Council in Washington DC. She is a “VIP Woman of the Year Circle” and “Over 40 Females of Greater Hartford” member of the National Association of Professional Women. In her free time, she has volunteered for several organizations. She is a member of the United Way of Central and Eastern Connecticut-WomenUnited, a mentor for Launch Your Leadership Journey program at Asnuntuck and Tunxis Community Colleges, a Cabinet Member for Urban Alliance of Harford and has served with Praying Pelicans Missions on two Trips to Haiti. Julie and her Podcast co-host husband Dan reside in Vernon CT with their two furry babies, Yogi Bear and Simba.

How did you get where you are today?

• Julie always knew that she’d be an educator. She came from a family of teachers. 
• That said, she also knew that she wanted more. 
• During school, she worked in retail. 
• Because of her experience in education and retail, she was recruited to run an educational training center. 
• This position gave her a lot of experience in business.
• She worked her way up in the company all the way to a VP position.
• Julie has also worked as a mentor, coach, yoga teacher, and more. 

Things don’t have to be perfect

• If you try to be perfect, you often delay working toward your dreams and goals. It’s okay not to be perfect. 
• Even if you fail, failure is a learning experience.
• Don’t be afraid to try.
• Book: Fear Is Not The Boss Of You - By Jennifer Allwood Amazon Link: https://www.amazon.com/Fear-Not-Boss-You-Your/dp/0310359066
• Do what you do best and delegate the rest.
• Give yourself grace and be patient with yourself.

What are the differences between a personal and business brand? Which should you go with?

• You need to be seen for who you are as a professional.
• You need to build a personal reputation. 
• It’s okay to build both a business brand and a personal brand.

Creating a personal brand

• Julie’s E-Book helps you create your strategic plan for you as a person.
• The book will walk you through finding your strengths and finding areas that you need to improve on. 
• It will also help you define your values as a person.
• Your business has a mission, vision and values, but your personal brand needs those too. 

How should we network as a new brand

• Once you define who you are as a professional, figure out who your clients are. 
• Connect with other professionals and start thinking about how you can help each other. Be a giver. Give back to other professionals, and good will come back to you. 
• You can also find organizations and networking groups. Participate in these groups.
• Don’t be afraid to put yourself out there. There are plenty of clients and people to do business with. 
• Give back! Provide value and it will build your brand. 

Follow Julie:

E-book: https://view.flodesk.com/pages/5ee180ea2eacb00026121905

Website: https://www.goconfidentlycoaching.com/

Facebook: https://www.facebook.com/jdelucca

Instagram: @nyredrose

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• Branding For Women Website
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I’d love to hear from you!

Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!