#22 Supporting Women in Male-Dominated Industries. Resources provided by the BBB

Tierra Bio

Tierra Terry earned her Bachelor of Arts in Communications and Media Studies and her Master of Arts in Communication with an Emphasis in Education from Grand Canyon University. She is an Arizona native currently pursuing her Doctor of Education in Organizational Leadership with an Emphasis in Organizational Development at Grand Canyon University. She is also a member of the Young Nonprofit Professional Network (YNPN), Conscious Capitalism AZ (CCAZ) and a Girl Scout Social Impact volunteer.

Tierra oversees communications to drive media and public engagement for Better Business Bureau Serving the Pacific Southwest. She leads the coordination in continuing to build a community of trustworthy businesses through events, community relations, and outreach for the largest trade organization in AZ while supporting marketing efforts. Tierra has assisted in the implementation of the BBB Industrious Women's Summit since its inception, which empowers women business owners to succeed in traditionally male-dominated industries.

Tierra’s Journey

• After graduating, tierra saw a job opening for a community concierge at the Better Business Bureau, and since then she’s worked her way up in the company and has loved it there.

What is the BBB? 

• The BBB is a nonprofit agency founded on the principles of creating trust in business. 
• It was founded in 1912, and is run by local states or regions.
• The BBB is a nongovernmental organization. 
• They are unbiased. 
• The BBB runs in the US, Canada, and Mexico. 
• To be an accredited business, you must be approved and vetted by our team. By being accredited, it’s an ethical badge of honor. 
• We hold businesses accountable for their actions and building trust with their customers.

How has your experience been with being a woman in the workplace? 

• Unfortunately, Tierra has had issues with being a black women and mother in the workplace. 
• Thankfully, the BBB has treated her very well in this regard. 
• If a job isn’t supporting you, leave it. Find an organization that will support you.  

Industrious Women’s Summit

• The BBB has had this event for the past 4 years. 
• The Industrious Women’s Summit was created to serve the core types of businesses that are accredited with BBB: tradespeople, and specifical women in these traditionally male-dominated industries.
• Women in this highly specialized sector often don’t have anywhere to turn for like-minded mentorship and conversations. 
• To be that hub of support, BBB created the inaugural event four years ago after receiving a small grant from Arizona State University, Entrepreneurship and Innovation Department. 
• We choose the August date to coincide with women's equality day which is especially meaningful when speaking about women leading in industries that are not “traditionally” meant for them. Breaking barriers and providing support. Celebrate, educate, and connect women. 
• In 2020 we pivoted to a virtual format which allowed more women from all over the US to attend. We are keeping the format virtual this year and moving to a hybrid model in the future.

Conclusion

• There is always room for everyone. There is always enough to go around!

Links

https://www.bbb.org/pacific-southwest/IndustriousWomensSummit/ 

https://www.bbb.org/ 

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