SHOW / EPISODE

#12 Planning Successful Virtual Events With Expert Alexandra Bytchkova

19m | Aug 26, 2020

Alexandra’s Bio

Alexandra is a summit host, virtual events strategist and digital nomad who helps entrepreneurs scale their businesses by hosting engaging, high quality & profitable virtual events.

Alexandra started her career in the corporate world, working for big international companies all over the world. However, she then decided to follow her entrepreneurship itch and started her own online business to support her nomadic laptop lifestyle. Today she works with clients from both the corporate offline world as well as online entrepreneurs to leverage the power of virtual events and boost their business growth!


How did you get where you are?

  • She started in the corporate world, but she decided that she wanted the freedom and flexibility that comes from running her own business.
  • She did some research to decide what to do. 
  • In her job, she managed events, so she decided to focus on virtual events.
  • Now, with COVID-19, there is a big need for virtual events. 


What’s the best virtual event platform?

  • The technology can be daunting. 
  • Don’t worry too much about the technology. Instead, focus on the purpose and strategy for the event. 
  • Depending on the purpose, there are different platforms you can use. 
  • If your goal is audience growth, start with facebook. 
  • If you’re ready to go to the next level, you can use zoom. 
  • Zoom will let you record the event and live stream it to social media. 
  • If you are creating a course that you want to sell, look into Teachable. 


How to get people excited about a virtual event?

  • Find your target audience. 
  • Figure out what their pain points are. 
  • Design your event to target their needs and pain points. 
  • Reach out to your target audience and invite them to join the event. 
  • Have the speakers do a quick 5 minute session before the event. This will build hype and get your audience engaged with the speakers. 


How do you measure event success?

  • Success is relative.
  • Make sure that you define your goals for the event. 
  • Decide what to do with the results of the event. 
  • After the event, measure the results with your goals. 
  • Instead of doing 1 big event, plan many smaller events. 


Links:

Website: https://virtualevents.academy/

Facebook Page: https://www.facebook.com/profile.php?id=100010696119783

Facebook Group: https://www.facebook.com/groups/onlineeventscommunity/

Instagram: https://www.instagram.com/virtual.events/


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