Glewee x Christian Brown: Harnessing the Creator Economy47m | Jun 26, 2023
Influencer marketing may still be a mystery to many, but lucky for brands and creators alike, Christian Brown has cracked the case — and he’s sharing everything he knows on this episode of the pod. Tune in as the Forbes 30 Under 30 recipient discusses his journey from traveling the world, sleeping on friends’ floors, and helping them monetize their social media followings to co-founding Glewee, a successful end-to-end creator marketing platform. From navigating clients’ generational differences to leveraging Agile product development processes, Christian talks about what it takes to bridge the gap between brands and creators and bring real value to the creator economy. Grab a can of bubbly water (Christian’s OLIPOP obsession is real) and give this episode a listen!
- We go on a “time warp” back to 2016, before influencer marketing was a twinkle in Mark Zuckerberg’s eye.
- Which brands do influencer marketing really well? Christian shares his top picks.
- We learn all about inspiring confidence in and making connections between brands and influencers.
- Christian explains why he would advise his younger self to “keep going crazy.”
Christian Brown is the Forbes 30 Under 30 co-founder and chief marketing officer of Glewee, the easiest and fastest all-in-one influencer marketing platform that connects brands and creators through collaboration and paid social media brand deals.
As a co-founder and the brand’s marketing leader, Brown works closely with the CEO, Dylan Duke, to scale Glewee from its early days of sticky note ideas into the fully-fledged brand it is today. Centered around community, innovation and fluidity, Glewee’s entire brand evolution and refinement have been the labor of love for Brown since the company’s founding in 2021. From crafting the image and cultural identity internally as a team to building out the public perception from the ground up, Brown channels his passion daily into ensuring all aspects of the brand align seamlessly with Glewee’s larger vision. Alongside these responsibilities, Brown leads the sales and marketing department of ten people, a carefully selected cohort of like-minded Gen Z innovators collectively focused on growing an industry-disrupting platform. He also oversees user efforts and the community experience. These endeavors have resulted in a user base growth from 0 to thousands of pre-vetted verified influencers, bringing more than 2.0B net social media followers and hundreds of active brands over the past year. In addition, his marketing efforts have resulted in over 20,000 downloads (and counting) of the Glewee App and thousands of paid brand deals through the platform in the first year since launching in the fall of 2021. A natural creative, Brown also enjoys mastering the art of Adobe Photoshop and writing copy for Glewee’s ad-creative, blog, and social media pages.
Outside of Glewee, Brown treasures life experiences, time with his close friends and writing. Although his childhood dream was always to leave his small town as soon as possible, he now delights in telling you how much he enjoys saying, “I’m going home for a bit,” evoking the imagery of Massachusetts and his New England upbringing. Like so many children of the social media era, the Internet opened a whole new world for Brown, bringing him rich experiences, friendships and environments that have shaped him as a person. When he has free time, he also enjoys traveling to new places, experiencing new cultures, and returning home during the Massachusetts summers. He particularly enjoys hanging out with his core group of childhood friends, telling stories about their younger years and sharing tales about what they have done with their lives.
To learn more about Christian Brown or Glewee, please visit www.glewee.com or you can follow them on any major social media platform.