Gutsiest Brands | RedCircle

Gutsiest Brands

The Gutsiest Brands podcast is a show dedicated to truly understanding how bold, empathetic, and pioneering brands find their way in a hyper-competitive world.

In every episode we speak to a different innovative brand leader to learn about what makes them successful, what brands they think are gutsy, and to learn a little bit about who they really are.


Creativity in Constraints with Todd Kaplan
Show Details1hr 2min
Unicorn Brand with Tracey Halama
Show Details1hr
She Deserves More with Orion Brown
Show Details1hr 6min
Sail Away with Ellen Bradley
Show Details46min 37s
Live the Brand with Todd Smith
Show Details45min 54s
Light Bulb Moment with Irena Todd
Show Details35min 23s
Live Together with Paul Howarth
Show Details55min 42s
The METAIL Economy with Joel Bines
Show Details1hr 9min
A Story Behind Every Number with Nick Graham and Brigette Wolf
Show Details1hr 11min
Holding the Door Wide Open with Denise Woodard
Hide Details39min 3s

Jess Gaedeke, CRO of GutCheck, a former Leader at Nielsen, speaks with Denise Woodard, the founder and CEO of Partake Foods. In this episode, Denise talks all about the non-glamorous side of starting a business, about being the first black woman to raise $1M for a food and beverage company, and the steps she’s taking to ensure the door is help open for other people of color who are interested in the food and beverage industry. 

Denise’s Bio 

Denise is the Founder and CEO of Partake Foods, a natural food company that was inspired by her daughter’s experience with food allergies. Launched in 2017, Partake’s first product — delicious, better for you, allergy-friendly cookies — can now be found in more than 8,000 retailers including Target, Trader Joe's, Kroger, and Whole Foods Market.  

In 2021, Partake released a line of Baking Mixes—Brownie Mix, Blondie Mix, and a Pizza Crust Baking Mix—all available on In January 2022, Partake introduced Pancake & Waffle Mixes in Classic & Confetti flavors available at select Target stores nationwide. 

Denise is the first Black woman to raise more than $1 Million publicly for a CPG food startup. To date, the company has raised over $7.5M from investors including HER, Rihanna, CircleUp Growth Partners, FF2032 and Marcy Venture Partners.  

Prior to launching Partake, Denise spent a decade in consumer packaged goods at various Fortune 100 companies, most recently as the Director of National Sales for Coca-Cola's Venturing & Emerging Brands division. She lives in New York City with her husband, Jeremy, and daughter, Vivienne. She graduated with her BA from the University of North Carolina at Chapel Hill and an MBA from Arizona State University. 

To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.   

Check out Denise’s recommended song, and songs picked by our previous guests, by visiting the Spotify – Gutsiest Brands Podcast Playlist. Be sure to like, follow and share! 



39min 3s
Published Jun 8, 2022 at 7:00am
Find Courage through Emotion with Brandon Larson
Show Details54min 55s
This is Your Life with Lauren Wang
Show Details48min 32s
How to Grow Companies with Kristin Luck
Show Details59min 24s
Irrational Expectations with Karen Howland
Show Details45min 21s
People, Purpose, and Provenance with Craig Dubitsky
Show Details1hr 7min