Gutsiest Brands | RedCircle

Gutsiest Brands

The Gutsiest Brands podcast is a show dedicated to truly understanding how bold, empathetic, and pioneering brands find their way in a hyper-competitive world.

In every episode we speak to a different innovative brand leader to learn about what makes them successful, what brands they think are gutsy, and to learn a little bit about who they really are.


Live the Brand with Todd Smith
Show Details45min 54s
Light Bulb Moment with Irena Todd
Show Details35min 23s
Live Together with Paul Howarth
Show Details55min 42s
The METAIL Economy with Joel Bines
Show Details1hr 9min
A Story Behind Every Number with Nick Graham and Brigette Wolf
Show Details1hr 11min
Holding the Door Wide Open with Denise Woodard
Show Details39min 3s
Find Courage through Emotion with Brandon Larson
Show Details54min 55s
This is Your Life with Lauren Wang
Hide Details48min 32s

Jess Gaedeke, CRO of GutCheck, former Leader at Nielsen and Designalytics fan speaks with Lauren Wang, the founder and CEO of The Flex Company, a company who aims to help people with periods.  

After Lauren spent 15 years suffering from infections from menstrual products, she decided to change the status quo, not just for herself, but for menstruators everywhere. She set out to create period products that were more innovative, sustainable, and made for the 21st century. 

Lauren’s Bio  

Lauren frequently speaks on women’s health and entrepreneurship, and has been featured in TechCrunch, The New Yorker, Wired, The Washington Post, and NP. 

Lauren is a member of YPO and a graduate of Y Combinator. She gives back to her startup roots by mentoring entrepreneurs through both organizations, as well as with the Norrsken Foundation. 

Prior to founding The Flex Co., Lauren spent over a decade marketing leading consumer brands for companies including Coca-Cola, Upwork, and IMB, as well as advocating for issues she’s passionate about. She was the first in her family to graduate college, working full-time to earn her business degree from Georgia State University.  

Lauren embodies gutsiness. Today, she’ll talk about why her path to entrepreneurship, the obstacles success comes with, expanding from direct-toc-consumer to mainstream retail, and how she convinced people who don’t menstruate to get behind her product. 

Kick back and enjoy another episode of the Gutsiest Brands podcast! 

To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.   

Check out Lauren’s recommended song, and songs picked by our previous guests, by visiting the Spotify – Gutsiest Brands Podcast Playlist. Be sure to like, follow and share! 

48min 32s
Published Apr 27, 2022 at 11:00am
How to Grow Companies with Kristin Luck
Show Details59min 24s
Irrational Expectations with Karen Howland
Show Details45min 21s
People, Purpose, and Provenance with Craig Dubitsky
Show Details1hr 7min