Bear Academy is a series of candid conversations with founders, designers, and builders about the decisions behind what actually ships. Product bets, design craft, AI workflows, and the messy middle of turning an idea into something people use. Hosted by Bear Liu.

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Bear Academy Season 4. Lee Young spent nearly 20 years as a designer, most recently as Product Design Director at Xero in Auckland, where he and Bear were colleagues. Then he left, retrained, and became a creative arts therapist. He now works at two ends of life: neurodivergent children at Rainbow House, and hospice patients nearing the end at Dove Hospice, while running his own private therapy practice. In this conversation we discuss why his 20-year detour through web design, e-commerce, product design, and design leadership was not wasted but necessary. We talk about the illusion of corporate job security, why &#34;design is creating for others and art is creating for yourself&#34;, the relationship between creativity and play, and practical ways to find presence in a distracted world. Lee also shares stories from his practice: the woman who spent an hour filling a page with yellow pastel, the six-year-old who released his anger by throwing clay at a tree, and his involvement in New Zealand&#39;s first psilocybin-assisted therapy programme. Chapters00:00 Intro: Lee made a choice most of us think about but rarely make00:52 Monday mornings now vs as a designer01:12 The 20-year detour: web design to product to leadership to coaching to art therapy03:00 Was the career counsellor&#39;s advice a wrong turn?04:30 Trust your gut at each stage05:20 What transferred: Double Diamond and the coaching process07:30 Freelancer skills that most therapists do not have08:20 Corporate salary as a runway for career change09:50 The first weeks after leaving: freedom or void?11:20 Golden cage: high salary makes it hard to leave14:00 The illusion of corporate job security15:50 Freelancing gives you more transparency and control17:00 Creativity in corporate vs agency vs independent work18:30 &#34;Design is creating for others. Art is creating for yourself.&#34;20:00 Creativity and play share the same root22:00 Xero Design Jam: the most fun project was in month one23:00 What is art therapy? Using things other than words26:00 Pastels, clay, twigs, drama, dance: all languages27:30 An art therapist is a guide, not a fixer28:30 The woman who filled a page with yellow pastel for an hour30:30 The six-year-old throwing clay at a tree33:00 Measuring impact: why CBT gets funded and art therapy struggles36:00 How therapists maintain their own wellbeing38:00 Systemic challenges for neurodivergent children41:00 Working with adults vs children: adults have more wiggle room42:00 Hospice work: a privilege and an honour44:00 Presence is a rare commodity46:00 Anxiety lives in the past and future; presence anchors you48:00 Neurographic drawing: a 5 to 10 minute stress release50:00 The simplest reset: face the sun, close your eyes, two minutes51:00 Mini nature therapy: prioritise touch, sound, smell over sight53:00 What&#39;s next: peer supervision training and psilocybin-assisted therapy55:00 Dr Fee Caracott and NZ&#39;s first psilocybin prescriptions56:00 Possibly returning to Whitecliffe as a guest lecturer57:00 &#34;Enjoying beginner&#39;s mind, not rushing to the next step&#34; Hosted by Bear Liu. Watch on YouTube: https://youtu.be/FFu5nH4V_tAMore at https://bearliu.com

Former Xero design director Lee Young on leaving a high-paying tech career to become an art therapist, the illusion of corporate security, and finding presence.

#55 The Golden Cage: Former Xero Design Director Lee Young on Leaving Tech for Art Therapy

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Most designers spend their careers shipping other people&#39;s products. Xinran Ma decided to build one of his own. He trained as an architect at Columbia, moved into product design, and spent four years in a stable remote role at Redfin before walking away to run Design with AI full time. The newsletter now reaches more than 40,000 designers, alongside a Maven course and three books. This conversation is about the thinking behind that move. Xinran talks about the exact night he resigned, the moment his wife showed him a finance app where his side income had passed his salary, and why he refuses to turn any of it into a &#34;quit your job&#34; sermon. The throughline: build a safety net for your own growth while you still have the job, follow your curiosity rather than the trend, and keep the feedback loop short enough to stay motivated. Chapters00:00 From architecture to product design16:40 Leaving a stable job24:52 Books, then newsletter, then course31:26 Input and output33:24 The newsletter takes off35:46 Growing intentionally and sustainably38:16 AI, design, and what lasts46:15 What sustainability really means49:27 Start small, start early, start hungry56:48 Finding clarity and your North Star ResourcesDesign with AI newsletter: https://designwithai.substack.com/Maven course (AI for Product Designers): https://maven.com/xinranXinran on LinkedIn: https://www.linkedin.com/in/davidmaxinran/Xinran&#39;s website: https://www.xinranma.com/ Hosted by Bear Liu. More at https://bearliu.com

Designer-entrepreneur Xinran Ma on leaving a stable job to run Design with AI, the 9:50pm resignation, and building a safety net while still employed.

#56 He Handed In His Notice at 9:50pm: Xinran Ma on Side Hustles, Privilege, and the Safety Net You Build Before You Leave

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Felix Lee from ADPList on vibe coding, why 30% of Figma might disappear, and how founders become translators between design and business.

#54 Felix Lee(ADPList): Free Is Expensive

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Luca runs Skarlo, a London-based product studio now taking equity in YC and Antler companies. We unpack how he went from selling $1,000 websites to sharing cap tables with venture-backed startups, and why the game has shifted from &#34;why design&#34; to &#34;why you.&#34;

#53 Luca Richards(Scarlo): Why Selling Design Keeps Designers Stuck

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This episode unpacks essential AI terms using insights from the AI-powered NotebookLM, designed to make understanding artificial intelligence accessible for everyone. With trusted insights from the Nielsen Norman Group, we clarify complex terms like algorithms, machine learning, and deep learning. Whether you’re on the go or taking a break, tune in to explore AI jargon in an easy-to-follow, conversational format. Ideal for design and tech enthusiasts looking to deepen their knowledge of AI concepts!Source: <a href="https://www.nngroup.com/articles/artificial-intelligence-glossary/" rel="nofollow">https://www.nngroup.com/articles/artificial-intelligence-glossary/</a>

Explore key AI terms in a clear, engaging glossary designed to make understanding artificial intelligence easier than ever.

#52 Artificial Intelligence Glossary

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In this episode, Bear breaks down essential UX and product design terms, providing a roadmap for anyone starting their journey in the field. From “Agile” to “Kanban,” “UX” to “UI,” we dive into practical definitions, explore how these terms play out in real-world projects, and discuss the critical role of shared vocabulary in building cohesive, user-centered products. Disclaimer: This content was generated via NoteBookLM AI and based on NNGroup’s UX glossary pages, intended purely for learning. There may be occasional AI-generated inaccuracies, so please consult the original articles for accurate details. Links to the original NN Group glossary articles are available in the show notes. Show Notes:Highly suggest reading the original Nielsen Norman Group articles for accurate information: •	<a href="https://www.nngroup.com/articles/agile-glossary/" rel="nofollow">Agile Glossary</a>•	<a href="https://www.nngroup.com/articles/research-methods-glossary/" rel="nofollow">Research Methods Glossary</a>•	<a href="https://www.nngroup.com/articles/quant-ux-glossary/" rel="nofollow">Quantitative UX Glossary</a>•	<a href="https://www.nngroup.com/articles/typography-terms-ux/" rel="nofollow">Typography Terms in UX</a>•	<a href="https://www.nngroup.com/articles/visual-design-cheat-sheet/" rel="nofollow">Visual Design Cheat Sheet</a>•	<a href="https://www.nngroup.com/articles/ux-deliverables-glossary/" rel="nofollow">UX Deliverables Glossary</a>•	<a href="https://www.nngroup.com/articles/product-ux-glossary/" rel="nofollow">Product UX Glossary</a> <h2>Nielsen Norman Group UX Glossary Terms</h2>I. Agile Development (Source: https://www.nngroup.com/articles/agile-glossary/)<ul><li>Agile Development: Defines Agile as an iterative approach to software development that emphasizes flexibility, collaboration, and customer value.</li><li>Scrum: Outlines the Scrum framework, a popular agile methodology with specific roles, events, and artifacts.</li><li>Sprint: Details the sprint cycle within Scrum, a time-boxed period for completing a set amount of work.</li><li>Kanban: Explores the Kanban method, a visual system for managing and improving workflow.</li><li>Lean UX: Explains Lean UX principles and practices, focused on minimizing waste and maximizing user value.</li></ul>II. User Research Methods (Source: https://www.nngroup.com/articles/research-methods-glossary/)<ul><li>Usability Testing: Defines usability testing as a method to evaluate a product or service by testing it with representative users.</li><li>Heuristic Evaluation: Explains heuristic evaluation, a method where experts identify usability issues based on established principles.</li><li>Eye Tracking: Describes eye tracking, a technique for measuring eye movements to understand user attention and behavior.</li><li>Card Sorting: Defines card sorting, a method used to understand users&#39; mental models and group information.</li><li>A/B Testing: Explains A/B testing, a method for comparing two versions of a design to see which performs better.</li><li>Tree Testing: Defines tree testing, a method for evaluating the findability of information within a website or app’s structure.</li></ul>III. Quantitative UX Research (Source: https://www.nngroup.com/articles/quant-ux-glossary/)<ul><li>Statistical Significance: Explains the concept of statistical significance and its role in determining the reliability of research findings.</li><li>Confidence Interval: Defines confidence intervals and how they are used to estimate the range of possible values for a population parameter.</li><li>Sample Size: Discusses the importance of sample size in quantitative research and how to determine an appropriate sample size.</li><li>Conversion Rate: Defines conversion rate as the percentage of users who complete a desired action, such as making a purchase.</li><li>Task Success Rate: Explains task success rate as a measure of how effectively users can complete specific tasks within a product.</li></ul>IV. Typography in UX Design (Source: https://www.nngroup.com/articles/typography-terms-ux/)<ul><li>Font Family: Defines font families and explores the different types, including serif, sans-serif, and display fonts.</li><li>Font Weight: Explains font weight, the relative lightness or darkness of a typeface, and its impact on readability.</li><li>Line Height (Leading): Defines leading, the vertical space between lines of text, and its effect on readability.</li><li>Kerning: Explores kerning, the adjustment of space between individual characters, to improve legibility.</li><li>Tracking: Defines tracking, the adjustment of space between characters across an entire block of text, to influence density and readability.</li></ul>V. Visual Design Principles (Source: https://www.nngroup.com/articles/visual-design-cheat-sheet/)<ul><li>Visual Hierarchy: Explains the use of visual cues like size, color, and contrast to guide users&#39; attention and understanding.</li><li>Gestalt Principles: Outlines Gestalt principles, such as proximity, similarity, and closure, and their application in design.</li><li>Color Theory: Discusses color theory, including color harmony, contrast, and emotional associations of colors.</li><li>White Space (Negative Space): Explores the use of white space to improve readability and create visual breathing room.</li><li>Grid Systems: Defines grid systems as frameworks for organizing content on a page, enhancing consistency and visual flow.</li></ul>VI. UX Deliverables (Source: https://www.nngroup.com/articles/ux-deliverables-glossary/)<ul><li>Persona: Defines user personas as fictional representations of target users, capturing their characteristics and needs.</li><li>User Journey Map: Explains user journey maps as visualizations of a user’s interactions with a product or service over time.</li><li>Wireframe: Defines wireframes as low-fidelity representations of a design’s structure and layout.</li><li>Prototype: Describes prototypes as interactive representations of a design, allowing for testing and user feedback.</li><li>Usability Test Report: Explains usability test reports as documents summarizing findings and recommendations from usability testing.</li></ul>VII. Product UX (Source: https://www.nngroup.com/articles/product-ux-glossary/)<ul><li>Minimum Viable Product (MVP): Defines MVP as a version of a product with just enough features to attract early-adopter customers and validate a product idea.</li><li>Product-Market Fit: Explains product-market fit as the degree to which a product satisfies market demand and meets customer needs.</li><li>User Onboarding: Discusses user onboarding as the process of helping new users get started with a product and understand its value.</li><li>Customer Lifetime Value (CLTV): Defines customer lifetime value as the predicted net profit attributed to the entire future relationship with a customer.</li><li>Net Promoter Score (NPS): Explains Net Promoter Score as a metric that measures customer loyalty and satisfaction.</li></ul>

#51 Product Design Glossary Podcast

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In today’s episode, we dive into the insightful journey of Ray Tiong, Senior Design Researcher at Xero. We&#39;ll explore his career transition from graphic design to UX research, and share his valuable advice for professionals embarking on similar paths. Ray opens up about his beginnings in the design world, his strategic shift to UX research, and how his art history background has enriched his approach to research. Plus, we&#39;ll discuss the evolving landscape of UX in light of AI advancements and what skills are essential in staying ahead.Highlights:<ul><li>Ray’s transition from graphic design to UX research</li><li>The critical role of communication and creative thinking in UX</li><li>How to start in UX research without formal training</li><li>Embracing AI in UX research for future-proofing careers</li><li>Ray’s advice on cultivating long-term skills that withstand industry shifts</li></ul> Ray&#39;s Recommended ResourcesRay shared these gems for anyone keen on UX research:<ul><li>Book: &#34;Just Enough Research&#34; by Erika Hall. A must-read to grasp UX research basics.</li><li>Courses: Courses from the Interaction Design Foundation, great for deepening UX knowledge.</li></ul> As Ray bids farewell to Xero and embarks on a new chapter in the UK, we reflect on the insights and stories he&#39;s shared. Join us for an episode that’s as much about embracing change as it is about staying grounded in the fundamental principles of design and research.

Explores Ray Tiong&#39;s shift from graphic design to UX research, highlighting his unique approach to blending creativity with analytical insights for a dynamic UX landscape.

#50 From Pixels to Insights: Ray Tiong's UX Research Journey

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A full episode of 3 topics: Adobe acquires Figma, Tips for getting a Design job, Digital hygiene. 1. A few thoughts on Adobe acquiring Figma - some of them might be unpopular from other designers’ opinions. 2. I mentored 10+ juniors and helped them transition from different industries to land a design job offer, including working at multinational companies. Here&#39;re a few things I noticed that all job-landing designers have. 3. While you are working, you will need to eliminate (or at least reduce) the interruption from your phone, as it’s the most distracting device in your workspace. But How? Here are a few simple tips that you can do to immediately increase your productivity.

A full episode of 3 topics: Adobe acquires Figma, Tips for getting a Design job, Digital hygiene.

#49 Adobe acquires Figma, Tips for getting a Design job, Digital hygiene

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/10/2/0baaaa53-7eb2-4f4d-b86e-2c987ce189cb_2-48_armando_torrealba__design_is_an_intention.mp3

Armando Torrealba is an Experience Design Manager at Atlassian, and I worked with him while he worked at Xero as a Product Design Director. He came from Chile (as a non-native speaker) and thrives as a design leader in New Zealand, which was one of the reasons I invited him to join my podcast. While I worked with Armando at Xero, I noticed he is really great at communication, design intention and mindfulness. I’ve learned a lot from him and I believe you will get some takeaways from this podcast as well.Highlights💡 Design is an intention 💡 Think of what the value you can bring to the company helps you get confidence for design interviews 💡 Tips for non-native speakers at work 💡 Don&#39;t only consider companies with great design to work and why 💡 Mindful design and a mindful lifeWho is Armando TorrealbaArmando Torrealba is an Experience Design Manager at Atlassian, and he has a passion for many things including(but not limited to) medication, mountain bikes, photography and hot sauce. Check his website for more details.Website: <a href="https://armandotorrealba.com//" rel="nofollow">https://armandotorrealba.com//</a>LinkedIn: <a href="https://www.linkedin.com/in/armandotorrealba//" rel="nofollow">https://www.linkedin.com/in/armandotorrealba//</a>

Armando Torrealba: design is intention, find what’s your unique way to add value to your work, mindful design and tips for non-native speakers

#48 Armando Torrealba: design is intention

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Life Coach Ciao Chen shared her ways of working as a digital nomad travelling in China(currently) and running an international coaching business. It all started because of COVID :)Highlights💡 Being a coach is as being a possibility enabler for others, and a coach needs to enable him/herself first.💡 Coaching is a blessed job - I can talk to many smart people and get inspired on solving my problems, and I get paid for that!💡 Listening is critical and the 3 levels of listening - <a href="https://www.thecoachingtoolscompany.com/deep-listening-create-sacred-transformative-space-for-clients-sarah-evans-mcc/" rel="nofollow">Deep listening</a>Who is Ciao ChenICF registered Life Coach with 600+ coaching hours A CMW (Creating Meaningful Work) catalyst A digital nomad that lives in New Zealand and China A Vipassana meditation practitioner A cancer survivor A wisdom seeker A music, yoga and food loverWebsite: <a href="https://lifepotentialnz.com/" rel="nofollow">https://lifepotentialnz.com/</a>LinkedIn: <a href="https://www.linkedin.com/in/qiaochen" rel="nofollow">https://www.linkedin.com/in/qiaochen</a>Links<ul><li><a href="https://www.thecoachingtoolscompany.com/deep-listening-create-sacred-transformative-space-for-clients-sarah-evans-mcc/" rel="nofollow">Deep listening</a> - The Coaching Tools Company</li><li><a href="https://www.goodreads.com/book/show/40383078-the-tibetan-book-of-living-and-dying" rel="nofollow">The Tibetan Book of Living and Dying（西藏生死书）</a></li><li><a href="https://www.goodreads.com/book/show/16054217-the-book-of-life" rel="nofollow">The Book of Life (生命之书)</a></li></ul>

Life Coach Ciao Chen shared her ways of working as a digital nomad travelling in China(currently) and running an international coaching business. It all started because of COVID :)

#47 Ciao Chen: A Life Coach’s unexpected digital nomad life

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/8/13/2/69cdcece-c9a2-47a4-bdfc-7ad5b8885ef0_brendan_jarvis__what_i_learned_from_podcasting.mp3

Brendan Jarvis shared what he learned from 2 years of podcasting experience on finding and interviewing top UX influencers.Highlights💡 A better experience for guests and audience: look at the camera and active listening💡 Be authentic or professional?💡 How to find guests for a UX podcast?💡 How to get the workflow organised?💡 How to deal with “I don’t want to do it today”💡 Tips for releasing a high-quality podcast every week?Who is Brendan JarvisBrendan Jarvis is the Managing Founder and Principal Researcher of The Space InBetween - New Zealand’s only specialist evaluative UX research practice and world-class UX lab: enabling brave teams across the globe to de-risk product design, and equally brave leaders to shape and scale design culture.Website: <a href="https://thespaceinbetween.co.nz/" rel="nofollow">https://thespaceinbetween.co.nz/</a>LinkedIn: <a href="https://www.linkedin.com/in/brendanjarvis/" rel="nofollow">https://www.linkedin.com/in/brendanjarvis/</a>Twitter: <a href="https://twitter.com/brendanjarvis" rel="nofollow">https://twitter.com/brendanjarvis</a>Timestamp[12:39] A great tip for online communication: look at the camera, listen carefully[17:33] Tip for managing podcasting: batch the invites[18:25] Tip for managing a podcast: templates for show notes, LinkedIn posts, tweets etc.[19:23] Spend at least 1 day preparing for each episode[21:20] Practice writing questions like speaking, so that don’t need to check the notes often, just go naturally during the conversation[26:21] The difference of being authentic or being professional?[33:08] How to find guests for his podcast[40:45] How to save time? Hire a professional editor![46:20] Challenge for making a podcast: finding his voice on the podcastPeople or things we mentioned<a href="https://braveux.podbean.com/" rel="nofollow">Brave UX with Brendan Jarvis</a><a href="https://en.wikipedia.org/wiki/Jared_Spool" rel="nofollow">Jared Spool</a><a href="https://www.amazon.com/Interviewing-Users-Uncover-Compelling-Insights/dp/193382011X" rel="nofollow">Interviewing Users by Steve Portigal</a><a href="https://www.goodreads.com/book/show/34536488-principles" rel="nofollow">Principles: Life and Work by Ray Dalio</a><a href="https://seths.blog/" rel="nofollow">Seth Godin</a><a href="https://www.fiverr.com/" rel="nofollow">Fiverr</a> for finding a podcast editor<a href="https://www.goodreads.com/book/show/10569.On_Writing" rel="nofollow">On Writing by Stephen King</a><a href="https://tim.blog/" rel="nofollow">Tim Ferriss</a> on podcasting and blog

#46 Brendan Jarvis: What I learned from podcasting

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A couple of weeks ago, I joined a podcast (Chiwi Journal) interview and shared my journey of being a bilingual content creator. With the host&#39;s permission, I shared this interview on my podcast as well. In this episode, we talked about: How do Chinese people pick up their English names?From working at a ‘tier 18’ city in China as a designer and building a business in web2 to migrant to New Zealand to raise a family —- Bear’s story as an immigrant.How to navigate life while moving to a new country, finding a new job and welcoming a newborn at the same time?Why is it essential to have a role model to learn and mimic, especially in difficult life moments?What does it feel like to start a tech podcast in 2012 and win an award from Apple?What motivates Chinese speakers to create content in English? What emotional journey did we go through?How create content online can change people’s life?Two tips on being a productive content creator that can keep publishing content consistently.What tools do we use as bilingual content creators? How to find our audiences, and how to measure success?How to start a content creator journey while still working full-time and having a family to look after？What’s the NO.1 lesson to pass on to the next generation? Enjoy :)

Shared my journey of being a bilingual content creator on Chiwi Journal podcast.

#45 Bilingual content creator journey with Camellia Yang

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Listening to an audiobook is a great way to learn new things, but you are more likely to forget most of the learnings as taking notes from an audiobook is tricky. I’ll show you a tip to help you better review what you’ve learned from an audiobook, and remember most of the key points. Sounds too good to be true? Check it to see if this approach suits you!

#44 How to take notes from an audiobook?

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You might heard of 10000 hours rule by Malcolm Gladwell, which is to invest 10000 hours to master something. But how do you know which domain you would like to spend 10000 hours in the beginning? Introducing my 10 hours theory. Actually, it&#39;s 10,100,1000,10000 hours theory. By investing 10 hours at the very beginning, you can make sure the rest of 9990 hours you will spend is a good investment.

#43 Do 10 hours for this before adapting 10000 hours rule!

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The making of a manager by Julie Zhuo is an awesome book for designers and design managers. It sounds like it&#39;s written for a new manager but I found it insightful and helpful for all the professionals working with other people. You will learn the mindsets, goals, and struggles of a manager, and better collaborate with your own manager. Also, if becoming a manager is your career goal, this is a must-read. A Designer can also learn some practical tips from this book, such as running a successful design critique, managing time and how communicating with different teams. I like the clear and easy-understanding language which makes the reading experience so good. It&#39;s also an inspiration for immigrants like myself: put some effort, determination and consistency into something you love/are good at, such as writing for Julie, and the result will be the best you can imagine.

#42 The Making of a Manager: Best tips from Facebook Design VP!

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7 #tips for presenting your design work like a pro! Presentation is an essential skill for designers, and sometimes it might be overwhelming. Last week, I did a presentation with a wider audience to share what I work at in last 6 months in 12 minutes. The result was great, and I found some of my personal design presentation tips might be helpful for other designers to share or presenting design work.

#41 Tips for presenting your design work

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Confident career decisions? It&#39;s always hard to make career decisions, no need to say to decide confidently. How do I know if it&#39;s the right choice,? As a design mentor, I&#39;ve been asked this question many times: what if I don&#39;t know which way to choose as my career direction?My answer is to define what you should know and get the answers in the cheapest and fastest ways. You can do these 3 things for research in a short time, and be able to figure out if your dream job is actually worth putting effort into. After that, you should be able to make confident career decisions :)

#40 How to make confident career decisions?

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We all know that uncertainties are something for certain in these years, and 2022 will not different at all. Any career tips 2022 for designer? I wrote a tips list for myself as a reminder for my career in 2022, and I think it might be helpful for many people here.

#39 10 Things You Can Do For Your Design Career In 2022

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Why comics are so popular? What&#39;s the secret in comics? How to read comics and most importantly for designers: what&#39;s the top tip/secret we can borrow from comics to our work? In this video, I want to share a few thoughts on Scott McCloud&#39;s awesome book: Understanding Comics.

#38 Top Secret in Comics! Book Review on Understanding Comics by Scott McCloud

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Finally read Just Enough Research by Erika Hall,, which has been on my reading list for a while. Wow! I feel bad after reading this book: why didn’t I read it when I started my UX design career!? I would avoid so many pitfalls and have many better outcomes if I followed some research suggestions from this book!If you need a just enough summary for this book, Erika summarised it in this awesome video [<a href="https://lnkd.in/gRQcm__S](https://lnkd.in/gRQcm__S)SS" rel="nofollow">https://lnkd.in/gRQcm__S](https://lnkd.in/gRQcm__S)SS</a>). Five things that blew my design mind from this book: 1️⃣ Surveys are the most difficult research method of all.2️⃣ Test a competitor’s product before you even put pencil to paper. Then test some sketches. And then test at every stage as much as you can.3️⃣ When blue-sky thinking meets reality, reality always wins.4️⃣ The first rule of user research: never ask anyone what they want.(You risk the scope of your ideas being limited by the imaginations of others. )

#37 Just Enough Research - A Must-Read Book For All Designers!

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