SHOW / EPISODE

Episode 5 – "The Data Culture Handbook" with Stephen Gnidovec

1h 37m | Aug 21, 2025

Stephen Gnidovec is the founder of Great Lakes Analytics, a consulting firm that helps leaders and teams use data to make better decisions. He is also the author of The Data Culture Handbook, his new book on how organizations can build healthier relationships with data.

In this episode, we talk about the practical side of data: dashboards, KPIs, and how to avoid "report purgatory." Stephen shares lessons from consulting, why culture matters as much as numbers, and what he learned while writing his book.

We also talk about his journey starting Great Lakes Analytics, the challenges of building a practice, and some lighter stories that show the human side of working with data.

Check out Stephen's new book:

Barnes & Noble: https://www.barnesandnoble.com/w/the-data-culture-handbook-stephen-gnidovec/1148012965

Amazon: https://www.amazon.com/Data-Culture-Handbook-Data-Driven-Organizations/dp/B0F673X4V1

Stephen on LinkedIn: https://www.linkedin.com/in/sgnidovec/

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