EP32 | My 80/20 Amazon Ads Strategy
There are countless strategies out there for running profitable Amazon Ads and none of them are wrong, as they clearly work for some authors, but those strategies may not work for your books.
The important thing with Amazon Ads, however, and advertising in general, is that you pick a strategy and stick with it for at least 3-6 months.
If you're picking parts of a strategy from here, a bit from over there, another piece from that place over there, etc. then you're going to have a real mish-mash of strategies in one Account, which is going to have a negative impact on your results.
My 80/20 Amazon Ads strategy I'm going to share with you today may not be right for you and your books, but if you've reached your wits end with Amazon Ads, you feel like you've tried everything and nothing is working, or you're just looking for a fresh way to use Amazon Ads, then I encourage you to implement my 80/20 Amazon Ads Strategy that I walk you through in today's episode.
What You'll Learn
- The 2 phases I move through with Amazon Ads
- How and why I focus on the 80/20 rule (Pareto's Principle)
- What to do with your old and current Amazon Ads Campaigns
- How many Campaigns I am running at any one time
- The campaign types I use for the 2 phases of my Amazon Ads strategy
- The importance of negative targeting with your Amazon Ads
- And much more besides...
Resources
- Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
- Your FREE Resources For Running Ads: Author Ads Toolkit
- Advertising Books: FREE Books Written by Matt
- Work With Matt One-on-One: Ads Management
- Email Matt: matt@matthewjholmes.com
