Tapping Into Your Customers to Drive Messaging, GTM Strategy, and Product Decisions

44m | Oct 18, 2023

Great companies tap into their customers to drive everything. At Wrike, they look to their customers to dictate their messaging, go-to-market strategy, and even product decisions. In this episode with Wrike CMO Esther Flammer, we uncover exactly how they start everything with their customer.

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All About The Customer