From Ivory Tower to Customer-Centric: A Guide to Better Messaging

How often do you run your key messaging by your customers? Probably not often enough. Sara Varni, CMO at Attentive, believes too much messaging work happens in an ivory tower. In this episode, Sara dives into why marketers tend to work in those ivory towers, what happens when we don’t talk directly to our customers, and shares her framework for how she works through messaging with customers.