Making It Personal: Your Key Differentiator to Business Success

30m | Jan 16, 2024

Too often, businesses focus on product personalization. But they don’t focus enough on ensuring their customers are cared for as humans. Best-selling author Dr Joseph Michelli believes this “making it personal” approach is the key to success. In this episode, Dr Michelli shares the meaning of making it personal, why caring for our customers as people is good for business, and examples of companies from Starbucks to The Ritz-Carlton who are doing it right.

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All About The Customer