Why Customer Marketing Is a Lonely Profession—and Why It Doesn’t Have to Be

31m | Jan 17, 2024

Customer marketing can be a lonely job. That’s bad for customer marketers, their companies, and customers. Evan Jacobs, Head of Customer & Partner Marketing at Chainalysis, shares why customer marketing is both lonely and dangerous, how this isolation impacts our companies and customers, and how to start working more cross-functionally with other teams. 

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All About The Customer