Change Your Story, Change Your Life - ft. Adam Allred
1h 3m | Mar 12, 2026In this episode of The Alchemy Podcast, Doug sits down with Adam Allred, a 23-year door-to-door sales veteran and co-founder of Ninefold, for a conversation that moves far beyond sales strategy into the deeper territory of identity, worthiness, and what it actually takes to become the best version of yourself.
The episode digs into the psychology behind culture-building, the difference between clean and dirty fuel as a motivator, how to question the stories running your life, and why the most important relationship a man will ever have is the one he has with himself.
This one is raw, real, and deeply human. It is alchemy in the truest sense: two men who have walked through fire, comparing notes on what they found on the other side.
Timestamps of Key Moments
00:00 — Intro: 23 summers in and still storming the beach
03:40 — Identity first: how Adam's teams build vision and why
06:15 — The five whys: peeling back from surface-level motivation to divine purpose
09:00 — Doug's vulnerable admission: dirty fuel, Vivint, and the wound that drove him to the top
12:20 — The two stages of masculinity and why external validation always runs out
14:00 — How Doug uncovered his own unworthiness wound nine years after thinking it was healed
26:00 — Emotions as check engine lights: sitting with pain instead of burying it
28:00 — Carl Jung, Moses, and the cave you're afraid to enter
29:50 — Tara Brach's RAIN framework for actually feeling your feelings
34:20 — The most important relationship a man will ever have
40:40 — Michael Singer on what the best marriages actually look like
43:00 — How Adam met Kylie and the first date on a Harley
46:30 — The psilocybin experience in Costa Rica that made everything clear
53:40 — What divorce really eviscerates, and the night God said "I never wanted you to become what she wanted you to become"
01:00:40 — "Just skip this part": the moment shame lost its grip
01:01:25 — What Adam is building in 2026 and why the cosmic fireside is the real finish line
Follow Doug:
IG: https://www.instagram.com/doug_cartwright/
Join the Alchemy Accelerator: https://www.alchemysalescoaching.com/
Subscribe to my YouTube Channel: @AlchemyPodwithDougCartwright
Follow Adam Allred:
IG: https://www.instagram.com/adamallredofficial/
