#40 If AI Thinks Your Company Is Dead, You Have a Problem w/Curtis Sparrer

What happens when AI decides your company does not exist? Curtis Sparrer reveals the hidden battle for visibility in an AI-first world. From hallucinations that erase brands to the surprising return of press releases, this episode uncovers how enterprises must rethink discoverability, trust, and reputation. If your brand is not showing up in AI answers, it is already losing.