#49 Signal Integrity Is the Foundation for AI Go-to-Market Agents w/Lara Shackelford

Lara Shackelford explains how to build an AI go-to-market system, starting with the customer signals it runs on. She breaks down her signal integrity model: semantic consistency, temporal coherence and lineage transparency, and the audit she runs to find where the signals break. She also says where human judgment stays in the workflow, and why the audit comes before the agents.