Transform The Norm - Pleun & Melodi on behavioral change, selling condoms, and impact versus profit

This episode Pleun Elsa and Melodi Tamarzians discuss when your project design is more likely to facilitate a process of sustainable change. We discuss what change really is and how it can be sustainable. Just as important, we discuss why we should approach selling condoms in development contexts the same as selling shoes.. In the end we come up with a checklist for implementing behavioral change mechanisms in your project design, be sure to check it out!

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