A podcast where fundraisers break down their experiments, we discuss the behavioural science behind results and give you inspiration for your next fundraising test. Brought to you by Oliver Daysmith - a behaviour change consultant with 12 years experience in charities and higher education, before moving into private sector research/consultancy.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/5/2/6/5f482fff-4ac0-4839-b346-7ac75b10f0bd_nicole_young_-_may_2026.mp3

Nicole is an experienced fundraiser and charity sector leader who manages the legacy and in-memory programmes at Rethink Mental Illness and Mental Health UK. Skilled in high-value legacy stewardship, proposition development, income growth and delivering data-driven, multi-channel campaigns, in this episode, Nicole looks back on a career spanning more than a decade and shares some of her favourite fundraising tests, including... how does the length of a fundraising letter influence supporter interest in leaving a legacy?

Nicole Young - Do Longer Legacy Letters Always Land Better?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/1/14/13/7b3d538c-e600-4f5c-94ee-ed8666ee79c8_ab_charity_podcast_-_lulu_-_14-01-2026.mp3

Lulu is an experienced fundraiser and compassionate charity sector leader who heads up the Mass Engagement &amp; Digital Team at Reprieve, an international human rights charity. Skilled in developing people, creating innovative strategies and boosting income/engagement, in this episode, Lulu looks back on a 15 year career and shares some of her favourite fundraising tests, including... who supporters want to hear from: frontline charity staff, clients or celebrities?

Lulu Smithwick - Who Wins Supporter Trust: Staff, Celebs or Service Users?

Behavioural science inspiration for your next fundraising test

A podcast where fundraisers break down their experiments, we discuss the behavioural science behind results and give you inspiration for your next fundraising test. Brought to you by Oliver Daysmith - a behaviour change consultant with 12 years experience in charities and higher education, before moving into private sector research/consultancy.