The #1 Podcast for Entrepreneurs, The Social Proof Podcast, gives entrepreneurs intentional &amp; proven strategies from high-level entrepreneurs daily. Hosted by David Shands &amp; Donni Wiggins, each upload is a masterclass in entrepreneurial growth. Advertising inquiries contact: advertising@getredcircle.com

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Making more money doesn’t always mean it’s time to upgrade your lifestyle.In this episode, David and Donni get real about some of the expensive decisions they made after becoming successful, from luxury cars and Rolexes to bigger homes and the pressure to look like you’ve made it.They break down the hidden cost of lifestyle upgrades, spending based on emotion, knowing when your business can actually support your lifestyle, and why one good season doesn’t necessarily mean it’s time to start living bigger.Sometimes the smartest financial decision isn’t making more money. It’s knowing when to keep what you already have.If you’re an entrepreneur trying to build wealth without letting lifestyle creep eat up your progress, this conversation is for you.Subscribe for more conversations about entrepreneurship, money, business, and building a life that actually lasts. Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

The Lifestyle Upgrade That Keeps Entrepreneurs Broke

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John Hope Bryant joins David Shands for a powerful conversation about wealth, self esteem, confidence, and the pressure to impress people.John breaks down why making money and building wealth are two completely different things, how insecurity can influence financial decisions, and why some of the biggest breakthroughs happen when you stop looking for validation from everyone else.David also gets personal about people pleasing, caring about what others think, and the internal work that comes with becoming truly confident in who you are.This conversation goes far beyond money. It’s about healing, identity, purpose, wisdom, and becoming comfortable in your own skin.Subscribe to Social Proof Podcast for more conversations on entrepreneurship, wealth, business, and personal growth. Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

Success Won’t Fix Your Insecurity - John Hope Bryant

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What’s the difference between being rich and actually being wealthy?On this episode of Finance Fridays, David sits down with Joi and Charles to break down the money mistakes that can quietly keep you from building real wealth.They talk about overspending, credit cards, lifestyle inflation, saving versus investing, financial compatibility in relationships, and why earning more money doesn’t automatically mean you’re building wealth.They also debate when debt can actually be useful for an entrepreneur and why understanding where your money is going is just as important as increasing your income.The goal isn’t just to make more money. It’s to learn how to keep it, grow it, and make smarter decisions with it. Connect with Charles:https://myfirstpropertychallenge.com/challenge-2946https://www.instagram.com/charlesjnoonan/ Connect with Joi:www.seeyouathebank.comhttps://www.instagram.com/joihunt_esq/ Subscribe for more Finance Fridays conversations about money, investing, financial literacy, entrepreneurship, and building wealth.#FinanceFridays #FinancialLiteracy #WealthBuilding #Money #Investing Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

The  7 Money Habits That Quietly Keep You Poor | Finance Fridays

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In this episode, David Shands and Donni Wiggins break down the decisions, habits, and mindset shifts that helped them grow as entrepreneurs. They share moments when they realized they were thinking too small, why staying busy doesn’t always mean you’re moving forward, and how focusing on the right activities can completely change the trajectory of your business.They also discuss creating content that actually drives revenue, knowing when to raise your prices, building an offer people truly want, hiring the right people, leveraging your network, and learning how to make your money work strategically.If you’re working hard but still wondering why your business isn’t growing consistently, this conversation will help you take a closer look at what you’re doing, what you should stop doing, and where your attention needs to go next.Subscribe to Social Proof Podcast for more conversations about entrepreneurship, business growth, money, and building something that lasts.Join the Social Proof community:TheSocialProofCircle.com Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

You’re Not Growing Because You’re Thinking Too Small

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What if the biggest thing holding your business back isn’t your talent, your pricing, or your customers, but the way you see yourself? In this Hot Seat conversation, David Shands sits down with interior designer Brandy Lee for a powerful conversation about business, confidence, pricing, and understanding the true value of what you provide. Brandy has built a growing interior design business while balancing a full time career, but David quickly identifies a mindset that could be keeping her from reaching the next level. From protecting her customers’ budgets and giving discounts to viewing her own service as a luxury instead of a necessity, they unpack how your beliefs can directly affect how you sell, price, and show up in business. The conversation eventually goes much deeper than business. Brandy opens up about divorce, betrayal, rebuilding her life, discovering interior design, and the experiences that shaped how she sees herself today. Sometimes the next level doesn’t require more talent. It requires finally recognizing the value that was already there. Subscribe for more conversations about entrepreneurship, business, personal development, and building the life you actually want. Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

You’re Not Underpaid… You’re Undervaluing Yourself

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Connect with Deija here:https://deijatheceo.com Connect with Dion here:https://dtduniversity.com When is it actually time to quit your job and bet on yourself?In this episode of Finance Fridays, we break down the financial reality of transitioning from a 9 to 5 into full time entrepreneurship. It’s not just about having faith in your business. You need a plan, a number, and the discipline to prove that your income can support the move.We talk about finding your “quit number,” preparing for months when the money may not come in, turning your skills into income, finding the right mentor, creating recurring revenue, and treating your business with the same discipline you gave your job.We also get into the fear that keeps people stuck. Fear of failing. Fear of losing security. Fear of what other people will think if it doesn’t work.If you know you’re capable of more but you’re trying to figure out how to make the transition without putting yourself in a financial hole, this conversation is for you.Subscribe for more conversations about money, entrepreneurship, financial freedom, and building wealth. Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

The Financial Blueprint to Escape Your 9–5 | Finance Fridays

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What does it really take to go from making $500K to building a $5.5 million business?In this episode of the Social Proof Podcast, David Shands sits down with Weston to break down the journey behind building a multimillion dollar tax software business that has processed over 50,000 tax returns.Weston shares how years of consistency, failed webinars, discipline, and staying focused on one industry eventually created massive growth. They also talk about building a business using existing software, creating additional value through training and support, marriage and family, staying committed when nobody is watching, and why becoming successful starts with becoming the right person first.This conversation is a reminder that what looks like overnight success usually has years of work behind it.If you&#39;re building a business, trying to reach your next level, or wondering whether the work you&#39;re putting in today will eventually pay off, this episode is for you.Subscribe to the Social Proof Podcast for more conversations with entrepreneurs who are building real businesses and creating real results. Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

He Made $5.5 Million With a Business Most People Overlook | Weston Hill

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Social Proof family, we’ve got special access for you to CultureCon 2026!$75 Off GA Weekend PassesUse promo code SOCIALPROOF to receive $75 off your GA Weekend Pass.Limited Complimentary VIP Weekend PassesA limited number of complimentary VIP Weekend Passes are also available while supplies last. Use promo code SOCIALPROOF26 at checkout.Please note: Complimentary VIP passes are extremely limited and available on a first-come, first-served basis. Once all available passes have been claimed, the code will no longer be valid.How to Redeem:    1    Visit the CultureCon website and select Buy Tickets.    2    Choose the appropriate ticket tier:    ◦    GA Weekend for the $75 discount    ◦    VIP Weekend for a complimentary VIP pass, while available    3    Complete the registration questions and select Continue.    4    Enter the appropriate promo code:    ◦    SOCIALPROOF — $75 off GA Weekend Passes    ◦    SOCIALPROOF26 — Complimentary VIP Weekend Pass, while supplies last    5    Review your order and select RSVP.    6    You’ll receive a confirmation by text and email with your ticket QR code.For easy ticket access during the event, we recommend downloading the Posh app in advance. What does it really take to turn an idea in your living room into a movement that brings thousands of people together?In this episode of the Social Proof Podcast, David Shands sits down with Imani Ellis, founder and CEO of CultureCon, to unpack how she built one of the most influential spaces for Black creatives.Imani shares how CultureCon grew from just 10 people in a living room into a massive experience attracting thousands of attendees, major brands, and some of the biggest names in entertainment.They break down the real business behind large scale events, building relationships with sponsors, attracting major talent, transitioning from a successful career at NBC into entrepreneurship, and why she chose to grow CultureCon without outside investors.Imani also opens up about burnout, learning to delegate, protecting her time as a CEO, taking calculated risks, and realizing that money isn&#39;t the only currency you spend while building a business.If you&#39;re building a brand, community, event, or business while still working your 9 to 5, this conversation is packed with lessons you can apply to your own journey.Subscribe to the Social Proof Podcast for more conversations with entrepreneurs, creators, and business leaders building something bigger than themselves. Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

She Built CultureCon While Working a 9 to 5 | Imani Ellis x Social Proof Podcast

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Connect with Deija here:https://deijatheceo.com Connect with Dion here:https://dtduniversity.com Who should really pay the bills in a relationship?In this episode of Finance on Fridays, the conversation gets real about money, relationships, marriage, and what happens when the woman is the breadwinner.Should a man contribute to a $5,000 mortgage if his name isn&#39;t on the house? Should couples combine their money before marriage? What happens when one person earns significantly more than the other? And does being the breadwinner change the roles inside a relationship?The conversation also dives into joint accounts, 50/50 relationships, prenups, financial independence, ambition, and why money expectations need to be discussed before marriage.Everybody&#39;s relationship looks different, but avoiding the money conversation can create much bigger problems later.Who do you think should pay the mortgage? Drop your thoughts in the comments.Subscribe for more conversations about money, business, relationships, and building wealth. Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

She Makes More Than Her Man… Should He Still Pay the Bills? | Finance Fridays

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What happens when you finally get the money, success, and opportunities you’ve been chasing… and realize they don’t automatically make you happier?In this episode, David Shands and Donni Wiggins have an honest conversation about success, fulfillment, family, relationships, and learning when enough is enough. From Tyler Perry pulling back to spend more time with his son to the reality of building a successful life while still searching for happiness, this conversation challenges what we’re really working so hard for.They also discuss the pressure that comes with making more money, prioritizing yourself without abandoning the people you love, finding joy outside of business, and why reaching the goal can sometimes feel different than you imagined.If you’re an entrepreneur chasing the next level, this episode is a reminder to make sure you’re building a life you actually want to live.Join the Social Proof Circle at TheSocialProofCircle.comSubscribe to Social Proof Podcast for more conversations about business, money, entrepreneurship, relationships, and personal growth. Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

Making More Money Won’t Make You Happier | Social Proof Podcast

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Dawn Dickson is back on the Social Proof Podcast to break down what really happens when ambition, money, investors, and entrepreneurship collide.In this conversation, Dawn shares how she raised millions of dollars for PopCom, what happened when a major funding round fell apart, and how she was forced to make some of the hardest decisions of her career. She also opens up about investor relationships, burning through capital, losing money, getting scammed, moving to Africa, and rebuilding with a completely different mindset.This episode is a real conversation about the side of entrepreneurship people usually leave out. Raising money does not guarantee success, growth can become dangerous, and sometimes the biggest lessons come after everything falls apart.If you are building a business, raising capital, investing, or trying to figure out how to recover from a major setback, this episode is for you.Subscribe to Social Proof Podcast for more conversations with entrepreneurs who are building, learning, failing, winning, and sharing the real journey. Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

Her Investor Promised $2.5 Million… Then This Happened | Dawn Dickson x Social Proof Podcast

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Connect with Deija here:https://deijatheceo.com Connect with Dion here:https://dtduniversity.comMaking money is one thing. Keeping it is a completely different skill.In this episode of Finance on Fridays, David Shands and the crew get transparent about the financial mistakes that can happen once your income starts increasing. From buying six Rolexes to lifestyle pressure, overspending, investing, saving, and learning how to manage money at a higher level, this conversation breaks down what it really takes to keep what you earn.They share practical principles for building wealth, including creating a fun fund, finding the right financial advisors, avoiding lifestyle inflation, saving up to two years of expenses, investing your money, building a financial team, and staying focused on the business that created your success in the first place.If you&#39;re making more money than you&#39;ve ever made before or preparing for the day when you will, this is a conversation you need to hear.The goal isn&#39;t just to make money. It&#39;s to keep it, grow it, and make smarter decisions with it.Subscribe for more Finance on Fridays and comment below with the money principle that stood out to you the most. Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

How to Keep Your Money Once You Start Making It | Finance Fridays

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AI is changing the game, but is it creating better entrepreneurs or just making it easier to look like an expert?In this episode, David Shands and Donni Wiggins break down the rise of AI generated content, fake expertise, personal branding, and what happens when anyone can use technology to position themselves as an authority.Donni also shares a wild situation involving AI platforms potentially using her voice without permission and what that could mean for creators as AI continues to evolve.The tools are getting better. The competition is getting smarter. The question is whether real experience will still separate the experts from everyone else.If you&#39;re building a business or personal brand right now, it&#39;s time to learn how to use AI without letting AI become your expertise.Join the Social Proof community at TheSocialProofCircle.com Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

AI Is Creating a Generation of Fake Experts

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If you would like to learn more about marketing click below! https://marketingmasterylive.com/tickets?am_id=realsocialMarketing can make or break your business.In this episode of the Social Proof Podcast, David Shands sits down with Darius, Smitty and Dion to break down the marketing strategies entrepreneurs need to understand if they want to grow, attract better customers and make more money.They cover email and text marketing, paid ads, organic content, influencer marketing, retargeting, messaging, lead generation and why most entrepreneurs are leaving money on the table.You’ll also learn why your ads may not actually be the problem, how to create better marketing messages, why attention is one of the most valuable currencies in business and how high level entrepreneurs create content at massive scale.If you’re serious about growing your business in 2026, this conversation gives you a full marketing playbook you can start applying immediately.Subscribe to the Social Proof Podcast for more conversations on business, entrepreneurship, marketing and wealth building. Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

The 5 marketing strategies that has made them $40M (copy them) | Social Proof Podcast

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Connect with Deija here:https://deijatheceo.com Connect with Dion here:https://dtduniversity.com How much money is actually enough?On this episode of Financial Fridays, David sits down for a real conversation about ambition, wealth, family, and the pressure to keep earning even after you’ve become successful.They break down what happens when your lifestyle grows with your income, the responsibility of taking care of family, building generational wealth, creating boundaries around work, and why making more money doesn’t always make you feel financially secure.They also discuss trusts, inheritance, teaching your kids about money, lifestyle inflation, and the sacrifices entrepreneurs make while chasing the next level.At what point do you stop chasing more and actually enjoy what you’ve built?Drop your answer in the comments and subscribe for more Financial Fridays conversations every week. Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

How Much Money Is Enough to Be Financially Free | Finance Fridays

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Join the Social Proof Circle and surround yourself with entrepreneurs committed to building their businesses, brands, and influence.TheSocialProofCircle.comDiscipline changes everything.In this episode, David Shands and Donni Wiggins break down their decision to take on the 75 Hard Challenge and quickly realize that the biggest challenge isn&#39;t the workouts. It&#39;s developing the discipline to keep showing up when you&#39;re tired, busy, uncomfortable, or simply don&#39;t feel like doing it.They talk about accountability, building better habits, staying consistent, making time when your schedule is already packed, improving focus, and how strengthening your discipline in one area can impact your business, health, and personal life.If you&#39;ve been struggling to stay consistent with the things you know you need to do, this conversation is for you.Subscribe for more conversations on business, money, personal development, and becoming the person capable of reaching your next level. Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

You Don’t Need More Motivation, You Need Discipline

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AI has made it easier than ever to create content, build a brand, and position yourself as an expert. But what happens when inspiration turns into imitation, or when someone uses AI to teach something they&#39;ve never actually done?In this episode of the Social Proof Podcast, David Shands and Donni Wiggins break down the growing problem of creators copying content, stealing frameworks, and using AI to appear more experienced than they really are.They discuss the difference between being inspired by someone&#39;s work and taking their ideas word for word, why real experience still matters in the age of AI, and what happens when a coach or entrepreneur finally gets asked a question that AI can&#39;t answer for them.David and Donni also explain why successful entrepreneurs shouldn&#39;t be afraid of people learning from them, how innovation keeps you ahead of imitators, and why building a sustainable business requires staying in the lane of what you actually know.If you&#39;re a creator, coach, consultant, or entrepreneur using AI to grow your business, this conversation is one you need to hear.Join the Social Proof community and learn directly from David Shands and Donni Wiggins at TheSocialProofCircle.comSubscribe to the Social Proof Podcast for more conversations on business, entrepreneurship, content, money, and building a brand that lasts. Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

Everybody Is Copying Everybody… Here’s When It Goes Too Far

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IG: @RentalCarKingText: 213-682-23333 Day Online Challenge: https://fleettofreedom.com/optin In person Mastermind:https://fleettofreedom.com/mastermind-514399 Free Private Car Rental Mini Course: https://fleettofreedom.com/mini-course-optin What if one $6,000 car could become the start of a serious cash flowing business?In this episode of the Social Proof Podcast, David sits down with Kell King to break down how he built a profitable car rental business by providing affordable vehicles to Uber, Lyft, DoorDash, and other gig economy drivers.Kell explains how he finds cars like the Ford Fusion for around $6,000, why he targets a 90 day return on investment, how he finds reliable renters, and the systems he uses to manage a growing fleet.They also break down:💰 How a $6,000 car can generate consistent monthly income🚗 Why Kell prefers affordable cash cars over expensive vehicles📈 How he grew his fleet to more than 70 cars🔥 The strategy behind a 90 day ROI📱 How he finds renters using Facebook Marketplace🔧 How he handles maintenance, accidents, insurance, and stolen vehicles💵 How 5 to 6 cars could potentially generate $10K per month in revenue🏠 Why Kell believes this model can outperform certain real estate investments🚘 The exact types of cars he looks for when building his fleetIf you&#39;ve been looking for a business that can start with one asset and scale over time, this conversation gives you a look inside the numbers, risks, and systems behind the car rental game.Subscribe to Social Proof Podcast for more conversations about business, entrepreneurship, money, and building wealth.#SocialProofPodcast #Entrepreneurship #CarRentalBusiness #PassiveIncome #Uber #BusinessIdeas #sidehustle Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

The Car Rental Business Is Better Than Real Estate

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Check out Kenny&#39;s Product<a href="https://thepinkmiracle.com" rel="nofollow">https://thepinkmiracle.com</a> Kenny Brooks, better known as the Funny Salesman, turned door to door sales, viral content, and relentless determination into an eight figure business.In this episode of the Social Proof Podcast, Kenny reveals how his video reached more than 300 million views while someone else made nearly $800,000 from it, why he was still broke after going viral, and how he eventually began earning up to $200,000 a month through content and product sales.He also shares how he went from homelessness to working with celebrities like Timberland and Kevin Hart, why his company turned down a $10 million offer, and how he is teaching his children to become entrepreneurs at an early age.This conversation proves that going viral is only an opportunity. Learning how to sell, execute, and monetize your attention is what changes your life.Join the Social Proof community at TheSocialProofCircle.comSubscribe for more conversations about business, entrepreneurship, sales, and building wealth.#SocialProofPodcast #FunnySalesman #Entrepreneurship #Sales #Business Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

He Went From Homeless to Making $200,000 a Month Selling Shoe Cleaners | Funny Salesman

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What does it really take to grow as an entrepreneur without spreading yourself too thin?In this episode of the Social Proof Podcast, David Shands and Donni Wiggins break down the dangers of trying to build multiple businesses before mastering one. They share what it actually looks like behind the scenes to manage multiple brands, build strong communities, develop new ideas, and still stay focused on the work that created success in the first place.David and Donni also discuss the evolution of their brands, building The Selection Process, lessons from Invest Fest, and why entrepreneurship should change you internally instead of only being about money and transactions.If you’re constantly jumping from idea to idea, trying to build multiple income streams, or wondering when it’s time to expand into something new, this conversation is for you.Subscribe to the Social Proof Podcast for more conversations about entrepreneurship, business, mindset, money, and building something that lasts.Join the Social Proof Circle:TheSocialProofCircle.com Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

The Problem With Having Multiple Businesses | Social Proof Podcast

Avoid Costly Mistakes And Learn How To Do It From Experts Who’ve Done It

The Social Proof Podcast is hosted by David Shands Entrepreneur and Founder of Sleep is 4 Suckers. David has been an authority in the entrepreneurship arena helping individuals make the transition from their job to their dream for years, since he's done it himself in 2012. David has a very unique ability to see the holes in your business and show you step -by - step how to patch them with easy to apply strategies. The objective of this coaching program is to help you build, market, and monetize your ideas, not by motivation, but with a money map!