Future Fit Company #46: Innovation Design Approach59m | Jul 4, 2023
Florian speaks to Iain and Jason, two professors and the founders of the emergent futures lab. We talk about their “non human-centric” approach to innovation. That means doing innovation without relying on ideation, something they call the god model.
They say that innovation is much bigger than any one individual, it is more than the lone genius that comes up with a great idea. Instead, we humans are entangled with emergent processes that happen around us.
How innovation under these conditions can happen, that is what this conversation explores.
Emergent Futures Lab: https://emergentfutureslab.com/
Immersive Workshop Experience in Munich in November 2023: https://emergentfutureslab.com/blog/workshop-in-munich-november-2023