Welcome to The TrulyTruly Show — the podcast where confidence gets measured, business gets unpacked, and real solutions get exposed live. Hosted by Truly, this show features live MyConfidenceScore survey reviews, honest conversations, and actionable breakdowns for business owners, entrepreneurs, creators, and professionals who want to grow in confidence, visibility, sales, and execution. Each episode delivers free game, practical strategy, mindset shifts, and active solutions to help you identify what’s holding you back and what to do next. If you want stronger self-image, better decision-making, more income-producing confidence, and sharper business awareness, you’re in the right place. Brought to you by MyConfidenceScore — the platform that helps business owners measure, understand, and improve the confidence traits affecting income, identity, and execution.

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What is a confidence coach, and how does your score directly impact your bottom line? In this long-form session, we break down the reality of building a business as a fashion designer, business owner, and confidence coach. Watch the unfiltered walkthrough of the MyConfidenceScore diagnostic tool as it tests consistency, competency, cash flow, clothing, and cunctation. Discover how your hidden confidence gaps create revenue gaps and why measuring your mindset is the first step to scaling your income! 📊 Measure Your Confidence: MyConfidenceScore.com💰 Calculate Your Missing Money: myconfidencescore.app/calculator #ConfidenceCoach #ConfidenceAudit #BusinessGrowth #IncomePsychology #ServiceProviders #EntrepreneurMindset #ScaleYourBusiness

Confidence Audit: Taking the Assessment & Finding Your Revenue Leaks | Missing Money Calculator

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Have you ever watched someone less talented than you make twice as much money in the same industry, same city, and same market? The question isn&#39;t whether they&#39;re smarter—the question is what&#39;s different. In this episode, we break down the hard truth about business growth: most people don&#39;t have a marketing problem or a sales problem—they have a confidence problem that shows up as a revenue problem. Discover how every confidence gap creates a revenue gap, why confidence is a trainable skill rather than a personality trait, and how to leverage your self-belief across the five core layers of self-confidence. 📊 Measure Your Confidence: Visit [MyConfidenceScore.com]💼 Work With Me: Check out [TheConfidentView.com] for premium coaching #ConfidenceCoach #IncomePsychology #BusinessGrowth #SalesPsychology #ConfidenceGap #ServiceProviders #EntrepreneurMindset

Why You’re Stuck: The Confidence Gap Costing You Thousands

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In this episode, we debut the brand-new book Stop Leaving Money on the Table live! Discover the five revenue leaks that quietly drain income from service providers every month—including hesitation, poor pricing, inconsistent execution, weak follow-up, and confidence gaps. We also walk through how to use the Missing Money Calculator to diagnose your exact financial leaks and how building micro-momentum can transform your daily wins into long-term income. <ul><li>Identify the Leaks: Most service providers lose revenue through hesitation, poor pricing, inconsistent execution, weak follow-ups, and hidden confidence gaps. </li><li>Unattended Leads: Between 20% to 50% of inbound leads go unattended, causing businesses to miss crucial opportunities. </li><li>The Confidence Score Framework: Measuring your confidence across five layers—competency, consistency, cash flow, clothing, and competition—helps pinpoint exact areas for growth. </li><li>Momentum is Confidence in Motion: Confidence doesn&#39;t come from massive wins; it comes from repeated small actions that compound into an elevated identity and higher income. </li><li>Quantifying Your Losses: Using a diagnostic calculator lets you calculate your monthly revenue leaks and unfilled capacity so you can take immediate corrective action. </li></ul> Stop guessing your losses and start patching your business leaks. Audit your revenue gaps with the calculator and start building daily momentum to secure your income. 📊 Measure Your Confidence: Visit [MyConfidenceScore.com]. 💰 Calculate Your Missing Money: Head to [myconfidencescore.app/calculator]. 📖 Get the Book: Pick up your copy of Stop Leaving Money on the Table.

Your Business Isn’t Broke, It’s Leaking: The 5 Revenue Leaks Costing You Thousands

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In this episode, we break down the hidden psychological patterns that control your income, exploring why 85% of people suffer from low self-esteem while the top 15% command six figures and higher. We dive into why 30% to 50% of potential leads are lost due to slow or non-existent follow-ups, how the five layers of confidence dictate your earning power, and why your current identity must match your desired income. Stop letting slow follow-ups and unmanaged leads drain your revenue. Use a diagnostic approach to calculate your uncaptured income, align your daily habits with your desired identity, and stop leaving money on the table. 📊 Calculate Your Missing Money: Visit [missingmoneycalculator.com]. 🧠 Measure Your Confidence: Head over to [myconfidencescore.com]. 📖 Get the Book: Pick up a copy of Income Psychology. #ConfidenceCoach #IncomePsychology #IgnoranceTax #BusinessGrowth #SalesPsychology #StopLeavingMoney #EntrepreneurMindset

The Ignorance Tax: Why 85% of People Stay Stuck (And How to Fix It)

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In this episode, we break down why working hard isn&#39;t enough if your pricing and follow-up systems are broken. Discover the Favorite Number Formula—how to anchor your prices higher and use discounts strategically—alongside the rule that EDD (The Event Dictates the Discount). We also explore how measuring your confidence through the 5-layer self-confidence framework can transform your business revenue and plug your cash leaks.Stop guessing your worth. Audit your business using the missing money calculator to find your revenue gaps, and apply the Favorite Number pricing strategy to your next offer. 📊 Calculate Your Missing Money: Visit [missingmoneycalculator.com]. 🧠 Measure Your Confidence: Head over to [myconfidencescore.com]. 📖 Get the Book: Pick up a copy of Stop Leaving Money on the Table. #ConfidenceCoach #PricingStrategy #IncomePsychology #BusinessGrowth #SalesPsychology #StopLeavingMoney #ServiceProviders

The "Favorite Number" Pricing Hack: How to Raise Your Prices & Win More Sales

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Are you leaving money on the table in your business? Most service providers, entrepreneurs, and business owners negotiate deals every single day without realizing how much uncaptured revenue is slipping right through their fingers. Stop guessing your worth and stop letting leads slip away. Use the Missing Money Calculator to audit your funnels, and commit to asking for the sale on every single customer interaction. 📊 Measure Your Confidence: Use the [myconfidence.app/calculator] to find your missing money. 📖 Get the Books: Check out Income Psychology and Stop Leaving Money on the Table for deeper tactical frameworks. #ConfidenceCoach #IncomePsychology #PricingStrategy #MetaAds #EntrepreneurMindset #StopLeavingMoney #BusinessGrowth

Stop Leaving Money on the Table: The Ad Funnel & Pricing Playbook

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You don’t need more ideas; you need more repetition!If you are consistently stuck under $10,000 a month, you aren&#39;t lacking strategy, you are lacking execution, consistency, and a system to track your progress. 💎 Key Takeaways The $10k Barrier: Mistakes like failing to treat your offer as valuable, inconsistent outreach, and poor closing techniques keep you from scaling. Perfectionism is Procrastination: Many of the most successful, best-selling creations are imperfect. Don&#39;t wait for &#34;perfect&#34; to act; wait for repetition to build confidence. Sales Psychology: Over-explaining your offer reduces your perceived certainty. You are in the process of selling, lead the conversation instead of justifying your prices. Habits Keeping You Broke: Slow replies, posting without intention, avoiding awkward follow-ups, and lowering prices too quickly are all confidence leaks. The Power of Repetition: Consistency beats intensity every single time. Stop restarting your progress every week and start building momentum. [The Confidence Action Plan]Stop guessing. Audit your business using the &#34;Missing Money Calculator&#34; to see exactly where your revenue is disappearing. Commit to tracking your metrics, if you don&#39;t measure it, it doesn&#39;t exist. 📊 Measure Your Confidence: MyConfidenceScore.app/calculator to quantify your leaks today.🚀 Join the Accelerator: Tap into the 12-week program for high-ticket coaching. #ConfidenceCoach #BusinessScaling #StopLeavingMoney #SalesPsychology #Entrepreneurship #IncomeGrowth #ConsistencyWins What is the &#34;one&#34; habit you are going to change today to start building real momentum in your business?

Why You’re Stuck Under $10k/Month: The Reality Check

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You lower your price too fast, you&#39;re negotiating against yourself. If you are constantly shrinking your numbers to close a deal, you aren&#39;t just losing money, you are cannibalizing your own offers and destroying your perceived value. 💎 Key Takeaways The Negotiation Trap: Lowering your price too quickly is a sign of low confidence and actually hurts your ability to close high-ticket clients. Cannibalized Offers: When you have multiple offers that compete with each other, you force your customers to choose the cheapest option rather than the best value. Stand on Business: If you are running your business just to &#34;get by,&#34; you are in the wrong role. Use your business to scale and build wealth. Value Over Survival: If a customer doesn&#39;t like your premium price, they will find someone else; you should be more afraid of failing to deliver value than losing a customer who isn&#39;t a fit. Confidence vs. Competency: Your ability to speak confidently on your prices is a direct reflection of your competency and your commitment to your own professional growth. __Review your current pricing structure. Are your offers competing with each other? Choose one premium offer and commit to standing firm on that price for the next 30 days. 📊 Measure Your Confidence: MyConfidenceScore.app/calculator 🚀 Join the Accelerator: Apply for the 12-week program to build your &#34;cash machine&#34;. #ConfidenceCoach #PricingStrategy #StopDiscounting #EntrepreneurMindset #BusinessGrowth #HighTicketSales #StopLeavingMoney What is the &#34;minimum&#34; price you are currently standing on, and where do you want that number to be by the end of the year?

Stop Negotiating Against Yourself: The Truth About Pricing

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&#34;Five reasons you’re leaking money in your business right now.&#34; If you hesitate before sending a price, undercharge to feel safe, or fail to follow up, you are actively blocking your own income. It&#39;s time to stop treating your business like a &#34;cash grab&#34; and start building it like a &#34;cash machine&#34;. In this episode, we break down the five most common money leaks that plague service providers and entrepreneurs. We explore the &#34;7-11 Rule&#34; of sales. Why you need multiple touch points before a customer buys—and why your emotional response to business decisions is costing you deals. Whether it’s automating your output or standing firm on your pricing, this is a masterclass in shifting from survival mode to high-ticket authority. [Resources]📊 Measure Your ConfidenceUse the [MyConfidenceScore.app/calculator] to find your missing money. 📖 Read the BookGet your copy of Stop Leaving Money on the Table and Income Psychology. 🚀 Join the AcceleratorTap into the 12-week program for high-ticket coaching. #confidencecoaching #BusinessLeaks #PricingStrategy #SalesPsychology #Entrepreneurship #Automation #IncomePsychology What is the one &#34;money leak&#34; you identified in your business after watching this?

5 Reasons You’re Leaking Money in Your Business (And How to Fix It)

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If you believe there’s money missing in your business, you need the missing money calculator. Many entrepreneurs wait for a sign to take action; this is that sign. If you feel like your business is chaotic, you might not be lazy. You might simply be operating in the wrong role. Are you a Simplifier or a Multiplier? This session breaks down the natural wiring of business owners. Simplifiers create frameworks and solve confusion, while Multipliers create reach and momentum. When your business role fights your natural wiring, your confidence drops. This episode provides the diagnostic tools to measure your confidence, quantify your &#34;missing money,&#34; and shift your business from a &#34;cash grab&#34; hustle to a &#34;cash machine&#34; system.  📊 Measure Your Confidence: Visit [MyConfidenceScore.app/calculator] or [auditmymoney.co] to use the diagnostic tool. 🚀 The Missing Money Accelerator: Join the 12-week program to bridge your confidence gaps. 📖 Get the Book: Stop Leaving Money on the Table for deeper insights.  #confidencecoaching #BusinessSystems #SimplifierVsMultiplier #MissingMoney #EntrepreneurMindset #CashMachine #BusinessGrowth

Stop Leaving Money on the Table: The Simplifier vs. Multiplier Framework

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Mistakes are marketable assets that allow an audience to identify with a leader who has already put in the necessary reps. This session reveals why past battles with confidence and business frustrations are the exact tools needed to build a high-level coaching framework. 📊 Measure Your Confidence: [MyConfidenceScore.com]🔐 Enter The Vault: [TheConfidenceVault.net]💸 Find out how much you’re losing: [revenueleakcalculator.app] #ConfidenceCoach #EntrepreneurLifestyle #VisualIdentity #BusinessStrategy #NetworkingHacks #SuccessMindset #TheConfidenceAudit

Mistakes Are Marketable: How to Turn Your Past Failures into a Business Edge

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&#34;How you do anything is how you do everything.&#34; If you’re confident in the boardroom but shrinking in your personal relationships, there is a disconnect in your framework. In this episode, we break down how to stop the &#34;internal back-and-forth&#34; and start navigating the toughest conversations in your life and business. 📊 Measure Your Confidence: [MyConfidenceScore.com]📅 Join the Live Challenge: [ConfidenceChallengeLive.com]🔐 Enter The Vault: [TheConfidenceVault.net]💸 Find out how much you’re losing: [revenueleakcalculator.app] #ConfidenceCoach #ToughConversations #BusinessDelegation #MindsetGrowth #EntrepreneurLife #RelationshipAdvice #TheConfidenceAudit

Mastering Tough Conversations: Confidence in Business and Relationships

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Most people are so quick to make money that they forget the very thing that generates it. Truly breaks down the &#34;Bunny Trail&#34; of self-discovery and the exact framework used to engineer confidence for high-level business owners. What happens when you stop looking at confidence as a &#34;feeling&#34; and start looking at it as data? This segment explores the transition from networking in rooms full of strangers to writing 10 books and building a worldwide coaching practice. We dive deep into the &#34;5 Layers of Life&#34; and why your ability to deliver the same outcome over and over again is what truly defines you as an expert. [Resources]📊 Measure Your Confidence: [MyConfidenceScore.com]📅 Join the Live Challenge: [ConfidenceChallengeLive.com]🔐 Enter The Vault: [TheConfidenceVault.net]💸 Find out how much you’re losing:revenueleakcalculator.app #ConfidenceCoach #BusinessStrategy #SelfDevelopment #EntrepreneurMindset #SkillsetEvolution #5LayersOfConfidence #TransformationTalk

The Secret to High-Ticket Pricing: Evolution of the Skillset

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&#34;Do you know anyone confident enough to even say they’re a confidence coach?&#34; In this guest appearance on IG Live, Truly breaks down the reality of building an identity-based business. If you’ve ever felt like your current lifestyle doesn’t match your inner potential, this conversation is the roadmap to bridging that gap. What does it actually mean to be a confidence coach? It’s more than just a &#34;vibe&#34;—it’s a framework built on self-investment, strategic networking, and the discipline to know when to speak and when to stay silent. This episode explores the &#34;Bunny Trail&#34; of finding your purpose and why most entrepreneurs sabotage their growth by oversharing their milestones too early. Are you willing to invest in the version of yourself that doesn&#39;t exist yet? Your action item from this session: Identify one area of your business or life where you are &#34;oversharing&#34; and pull back. Let the results speak for themselves. 👇 Find out how much you’re losing:revenueleakcalculator.app 👇 Then measure your confidence:MyConfidenceScore.com #ConfidenceCoach #SelfDevelopment #BusinessNetworking #EntrepreneurMindset #MoneyMoves #SuccessStrategy #TransformationTalk

The Revenue Leak: Why Your Business Isn't Growing (And How to Fix It)

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&#34;I don&#39;t know the first thing about recipes... but the app does.&#34; In Part 2 of this Weekly Keyholder audit, we move from the &#34;how-to&#34; of building to the &#34;how-much&#34; of selling. If you’ve ever wondered if your niche idea actually works in the real world, this breakdown of the Healthy EDT App (Eating, Diabetes, Thyroid) is your roadmap. [Key Takeaways in Part 2] 💎 The Trial Results: Real-world feedback on the Diabetic App recipes and why the &#34;Family Deal&#34; is the ultimate referral engine. 💎 The $900K Math: Breaking down why you only need 9,000 people at a $100 price point to change your entire financial reality. 💎 The &#34;Refine vs. Update&#34; Rule: Why you should stop looking for new features and start leaning into what is already working. 💎 Niche Domination: Why the &#34;Healthy EDT&#34; (Eating, Diabetes, Thyroid) market is a profitable &#34;blue ocean&#34; for digital products. 💎 Infrastructure &amp; Beacons: Finalizing the pricing strategy and linking your product for immediate sales. [The Keyholder Challenge]Your Plan of Action for today: Stop over-engineering. Identify the &#34;Minimum Viable Product&#34; (MVP) of your idea. If you had 90 customers ready to pay you $100 today, would your link be ready? [Resources]📊 Measure Your Confidence: [MyConfidenceScore.com]🔐 Join the Keyholder Community: [TheConfidenceVault.net] #KeyholderCoaching #HealthTech #PassiveIncome #BusinessMath #VibeCoding #EntrepreneurScale #DiabeticHealth

Stop Updating Your Product: The "Set & Forget" Strategy for Passive Income

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&#34;I just learned how to make an app from Vibe Coding.&#34; The era of spending thousands on developers is over. In Part 1 of this Weekly Keyholder session, Truly audits a student who has officially become a CPD Vibe Coding Specialist—building functional health apps and e-book creators without writing a single line of traditional code. [Key Takeaways in Part 1] 💎 What is Vibe Coding? Understanding the no-code revolution that allows you to turn an idea into a functional app in hours. 💎 The CPD Edge: Why nationwide and worldwide accreditations are the &#34;secret sauce&#34; for AI Consultants in 2026. 💎 App Development vs. Commercialization: Why building the app is only 50% of the work—and how to charge for the other 50%. 💎 The $900 Pricing Strategy: How to anchor your value at nearly $1,000 while using &#34;family and friends&#34; discounts ($500–$750) to create a win-win referral loop. 💎 Niche Product Focus: A look at the &#34;Diabetic App&#34; and &#34;Healthy Eating App&#34; created during the certification process. [The Accountability Challenge]Your Plan of Action for today: If you had the power to build any app this weekend, what problem would it solve? Write down that one niche problem and the &#34;anchor price&#34; you would charge a client to solve it. [Resources]📊 Measure Your Confidence: [MyConfidenceScore.com]🔐 Join the Keyholder Community: [TheConfidenceVault.net] #VibeCoding #AIConsultant #NoCodeApp #BusinessStrategy #KeyholderCoaching #AppDevelopment #EntrepreneurTips

How to Build & Sell Apps with AI | Weekly Key Holder Audit

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&#34;I just learned how to make an app to build your community.&#34; The barrier to entry for tech-based businesses has officially collapsed. In this Weekly Keyholder session, TRULY audits a student who has transitioned from a &#34;vibe&#34; to a certified Vibe Coding Specialist, building real-world solutions for the health industry. [Key Takeaways] 💎 The Power of Vibe Coding: How the new era of AI allows entrepreneurs to build functional apps without writing a single line of traditional code. 💎 The $10K Roadmap: Breaking down the math and the mindset required to generate five figures in 30 days using niche digital products. 💎 CPD Certifications: Why &#34;Continuing Professional Development&#34; in AI is the ultimate leverage for consultants in 2026. 💎 The Niche Health Advantage: A deep dive into why focusing on specific issues (like diabetes and thyroid health) creates more profit than broad fitness advice. 💎 Building Your Infrastructure: The importance of separating your personal brand from your business accounts and securing your digital &#34;real estate&#34; early. [The Keyholder Challenge]Information without implementation is just noise. Your Plan of Action for today: Identify one &#34;niche&#34; problem in your industry that a simple digital tool or app could solve. What is the &#34;minimum viable version&#34; you can build this week? [Resources]📊 Audit Your Business Mindset: [MyConfidenceScore.com]🔐 Get High-Level Coaching: [TheConfidenceVault.net] #VibeCoding #AIConsultant #BusinessCoaching #HealthTech #EntrepreneurSuccess #NoCodeApp #WeeklyKeyholder

From Certification to Profit: How to Monetize AI Consulting & Digital Apps | Weekly Key Holder Audit

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&#34;If you can’t write down how long you laughed today, you aren’t laughing enough.&#34; In this episode of this Keyholder Coaching Session, Truly proves that scaling a business isn&#39;t just about spreadsheets—it’s about your physical and emotional fuel. [Key Takeaways in Part 2]💎 Overcoming the &#34;Survey Struggle&#34;: How to move past the need for &#34;minimum questions&#34; and just start gathering data in your business. 💎 The Perfectionism Audit: Why business owners use &#34;technicalities&#34; to avoid going live and making sales. 💎 One-Ingredient Foods: The dietary shift Speaker 1 made 10 years ago to increase his clarity and energy. 💎 The Hour of Laughter: Why laughter is a biological requirement for success and how to track it like a KPI. 💎 Tracking Your Ball Drops: How to use self-accountability to see exactly where your health and sleep are affecting your revenue. [The Accountability Challenge]Your Plan of Action for today: Set a timer and find a way to laugh for a solid hour—whether it&#39;s a stand-up special or a phone call with a friend. Then, identify one task in your business you’ve been &#34;perfecting&#34; instead of &#34;performing.&#34; #KeyholderCoaching #HighPerformanceHabits #BusinessAudit #EntrepreneurHealth #OvercomingPerfectionism #LaughterIsMedicine #OneIngredientDiet

Stop Letting Perfectionism Kill Your Business: Live Audit & Strategy

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Step inside a high-level accountability call where we break down why the top 10% of your year—exactly 36.5 days—should be dedicated to &#34;not doing shit.&#34; This isn&#39;t a pass to be lazy; it’s a strategic requirement to ensure that when you are working, you are 100% effective. [Key Takeaways in This Part]💎 The 90/10 Teeter-Totter: Understanding the balance between &#34;living&#34; and &#34;doing&#34; and why feeling guilty about rest is killing your business. 💎 The Math of 2026: A breakdown of how to allocate your 365 days to ensure you don&#39;t burn out before the finish line. 💎 Stabilize vs. Balance: Why &#34;balancing&#34; stress is a myth and why you must learn to stabilize healthy levels of life, work, people, and noise stress. 💎 The &#34;Motherland&#34; Perspective: Lessons learned from a trip to Africa about escaping &#34;noise&#34; and returning to business with a high-level frequency. 💎 Heart Disease &amp; Success: A vulnerable look at the physical cost of unmanaged business stress and how to protect your health while scaling. [The Accountability Challenge]As a Keyholder, you aren&#39;t here just to listen. Your Plan of Action for this video: Identify your &#34;noise&#34; stressors. What is one thing you can remove this week to stabilize your environment? #KeyholderCoaching #9010Rule #ProductivityHacks #BusinessAccountability #StressManagement #2026Success #HighPerformance

Why Doing "Nothing" is the Key to Scaling (Live Coaching)

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Welcome to an inside look at a private accountability call. You’ll hear a real-time business audit as Truly coaches his client through the hurdles of launching her &#34;Audit Your Policy&#34; brand. If you’ve been stuck on the &#34;minimum questions&#34; for a survey or feel paralyzed by perfectionism, this episode is your blueprint for moving forward. [Key Takeaways]The 90/10 Teeter-Totter: Why 10% of your year (36.5 days) should be dedicated to &#34;not doing shit&#34; so you can be 100% effective the rest of the time. Stop Fighting Yourself: The secret to high-level performance is aligning your business with your identity rather than fighting against your natural tendencies. The Perfectionism Trap: A deep dive into why we get stuck on small technicalities (like survey questions) and how to break through the &#34;minimum requirement&#34; mindset. Realistic Expectations for 2026: How to set the tone for the rest of the year by getting a clear update on your business standing and identity. Discipline vs. Consumption: A vulnerable moment about the habit of &#34;buying stuff for no reason&#34; and how better discipline changes your business output. [The Keyholder Challenge]Are you living 90% of the time or doing 90% of the time? As you listen to this coaching audit, ask yourself: Where am I on the teeter-totter?#BusinessCoaching #TimeManagement #EntrepreneurMindset #9010Rule #KeyholderCall #2026Success #OvercomingPerfectionism

Inside a Keyholder Call: Overcoming Perfectionism & Auditing Your Business

Subscribers get bonus episodes and extended interviews.

How Business Owners Measure Confidence

Hosted by founder and CEO Truly Truly, The TrulyTruly Show gives business owners a platform to promote their brands while uncovering how confidence, identity, and income are directly connected. As the creator of Income Psychology and MyConfidenceScore, Truly breaks down real-time insights and strategies to help entrepreneurs increase revenue, sharpen execution, and operate at a higher level.