Box CMO Uses Sales Enablement and Flawless Nurture Programs As The Levers To Reduce Cost To Acquire
Podcast Summary
In this conversation with Chris Koehler, CMO at Box, he talks about the sales and nurture programs at Box. Today, you’ll hear about Chris’s early priorities, how the teams at Box have been organized, applying Box’s learnings at product-led organizations, and how Chris stack ranks all the pieces within nurture.
Prior to joining Box, Chris served as the VP of Analytics at SunTrust Banks, Head of GTM and Product Marketing of Creative Cloud for Enterprise at Adobe, as a Board Member at CareerVillage.org, and Strategic Advisor at Grishin Robotics and Cresta.
Episode Outline
[05:42] Getting to this point of maturity
[07:09] Prioritizing in the beginning
[09:17] Keeping it all organized
[10:51] Organizing teams at Box
[14:35] Stack ranking the pieces within nurture
[16:06] Applying these learnings at product-led organizations
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