SHOW / EPISODE

Stop Comparing Your Close Rate to Other Contractors

39m | Oct 2, 2026

Your appointment set rate is 36%. Someone at your last mastermind said theirs is 45%. Now you are up at night wondering what you are doing wrong.

In this episode of Build to Win, Jonathan Weinberg and John Kolbaska explain why that comparison is the wrong thing to lose sleep over. The same business at a different size, with a different lead mix, produces completely different numbers. A 45% set rate built on referrals is a different animal than a 36% set rate that includes canvassing, shows, and lead aggregators.

John opens up his own Builder Prime numbers and walks through what changed as he scaled from 1.9 million to 5 million in a single year. His appointment set rate dropped from 54% to 37%. His gross close rate fell. That same year he made more money than he ever had and hit his first million.

Then they get practical: the KPIs every owner should actually track, why your numbers are worthless if nobody checks them for accuracy, and how to use those numbers to forecast next year instead of guessing at it. Because the only scorecard that counts is what the business made.

Key Takeaways: 

00:00 Intro

01:50 Conversion Rate KPIs

03:40 Why Numbers Look Different at Every Company

05:48 Appointment Set Rate Explained

07:06 Jonathan's Numbers: 2020 vs. 2026

13:30 Gross vs. Net Close Rate

17:26 NSLI: The Number That Should Always Go Up

19:36 Know Your Numbers

31:06 How Lead Sources Affect Your Set Rate

38:28 Final Thoughts

Additional Resources:

🔥 Watch our FREE on-demand webinar: HERE

⚡ Learn more about us: https://www.builderprime.com/ 


📱 Connect with us on social media:

Facebook:   / builderprime  

LinkedIn:   / builderprime   

Jonathan’s LinkedIn:   / jonathanweinberg   

John’s LinkedIn:   / john-kolbaska-a271a757   

Instagram:   / builderprimecrm   

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