The Real Numbers Behind a $10.5M Coatings Company
44m | Jul 10, 2026Growing fast feels like winning. Then you check your profit and your cash.
Alosha Pederson built Endless Poxybilities from scratch into a $10.5 million concrete coating company in just four years, with five production offices and 65 people on the team. But hitting that number surfaced the problems most owners run into on the way up, from profit that stayed too thin to a sales team that could book more work than his crews could install.
On this episode of Build to Win, Jonathan Weinberg and John Kolbaska dig into the real numbers behind the climb. Alosha explains the year that working harder finally stopped paying off. He breaks down how he moved net profit from around 4% to 11%, and why John argues it should be higher still. There's also the cash flow crunch that hit even as sales kept climbing.
He also shares the fixes, from getting real visibility into his numbers to bringing in a director of operations so he could stop running every day himself.
This one is for owners in growth mode who can feel the cracks forming. If your top line is climbing but your profit and your cash are not, you will see a lot of your own business here.
Here is what you will get from this episode:
- Why "work harder and longer" stops working around $4M
- How to catch a production capacity problem before it turns into a backlog
- What hypergrowth really costs, and why 11% net profit isn't the win it looks like
- How to keep cash flowing when sales grow faster than collections
- The plan behind building to $100M and selling to investors
Follow Build to Win wherever you listen, and hit play to hear the full story.
Additional Resources:
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