The color of symbolic meaning for brand in term of culture and advertising

I mention about the meaning of color symbolic for brand, and how it has difference meaning from other countries culture. Also, how it good to pick black and blue color as the global brand to communicate with customers. For example, black is mean bad, sad, and evil, but in China means the power of young boy to do something bravely. But when we use for a brand, it could be the luxury, classical style and fashionable. Blue color means justice, peaceful and claim but it varies across culture. Also, it is a favorite color for international branding, and some countries probably mean amulet of evil. So, we will see the symbolic color has so benefit for branding and it has differences meaning in every culture around the world. But it is good to know the meaning of color because it can be the advantage for a brand.

Creator: Chirawin Mitprayoon