We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

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Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust?They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money.And this is just one example of the hundreds of insanely tempting claims we hear every day. But remember, if something sounds too good to be true, it probably is.In this week’s episode, Tim and Randy pull back the curtain on fitness marketing tactics that are exactly that – too good to be true. They expose the common traps that many gym owners fall into, chasing after quick fixes.They&#39;ll share insights from their experiences, debunk outrageous claims you should never fall for, and reveal what truly works and genuinely matters in building a successful gym business.If you join them, you&#39;ll learn about the stages of market sophistication and how understanding them can save your gym from becoming another casualty of over-hyped marketing strategies.Ready to start building a marketing approach that truly reflects the value you offer?Tune in for the full episode and uncover the secrets to ethical and effective fitness marketing.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>We guarantee 1,000 leads or 1,000 clients (01:03)</li><li>It&#39;s too easy to win, but it&#39;s way easier to lose (05:55)</li><li>Ethical marketing (07:37)</li><li>Advantages of authentic business practices (11:27)</li><li>Recap (16:42)</li></ul>Additional Resources:- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Bull$#!t Claims In The Industry

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The better you are as a coach, the more likely clients are to quit. Quite a paradox, isn’t it?Many gym owners notice that clients who achieve their goals often stop coming. If you&#39;re new to this, you might be wondering what went wrong. But those of us who&#39;ve been around know this is pretty common.People usually hit the gym with specific goals in mind, not necessarily to make it a lifestyle. So, don’t take it personally if they left your gym after losing 30 pounds – you could have provided the best service in the world, and they would have quit anyway. Calm down, you’ve done your job well. But, to keep your clients coming back and to grow your gym, it&#39;s crucial to shift your focus. Start building relationships with clients who view fitness as a lifestyle, and aim for consistent, sustainable revenue.Let’s target a steady $30k a month to start. (That&#39;s actually tougher than scaling from $30k to $50k.) Want to know how to reach that first milestone?Tune into this week’s episode with Tim and Randy. They’ve got tons of great advice and will introduce you to a free resource where you can find answers to any questions you might have – their ProFit Accelerator Facebook group.So, check out this episode, join their Facebook group, and learn how you can consistently earn $30k+ month after month.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>The Profit Accelerator Facebook group (01:03)</li><li>Everybody needs lifestyle clients (03:43)</li><li>Creating sustainable businesses and recurring revenue (11:36)</li><li>Recap (14:40)</li></ul>Additional Resources:- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

The Best Free Tool to Grow Your Gym to $30K a Month

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Every gym owner wants their clients to be loyal to the gym, not just to the coaches. Yet, it&#39;s common for clients to follow a coach when they leave.To prevent this, gym owners should standardize a high-quality program that every coach can deliver. This way, if a coach does leave, their clients can easily switch to another trainer seamlessly.So, are you worried about losing clients if a coach leaves? And how much freedom do your coaches have? If they&#39;re crafting their own programs within your gym, you&#39;ll definitely want to check out this episode.This week, Tim and Randy are diving into their systematized training approach, ensuring every client enjoys the best possible workout every time, no matter who they&#39;re training with.Their semi-private Pro system improves client satisfaction and reduces the risks of overly personal coach-client relationships. It&#39;s all about consistency and quality, protecting both your gym’s reputation and your clients&#39; experiences.Tune in to learn more about how to effectively manage your training programs and put these ideas into practice at your gym.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>Importance of program ownership in gyms (00:44)</li><li>Risks of personal client-coach relationships (07:00)</li><li>Protecting the brand through standardized training (10:29)</li><li>The need for systemic training approaches (15:09)</li></ul>Additional Resources:- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

The Risk of Too Much Coach Autonomy in Gyms

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/19/0/41ed3a82-675c-4087-bf56-ef452e9006d2_p524_-_are_your_facebook_ads_not_working_audio.mp3

Many gym owners complain that they feel like they&#39;re throwing money into a black hole with Facebook ads without seeing any return. Have you noticed a drop in your Facebook ad performance in early 2024?Although the situation is improving now, there was a period when leads were captured but remained unresponsive despite calls, texts, and emails – like they were not genuine, but bot-generated to boost ad stats without actual engagement.This issue with Facebook has led Tim and Randy to address a common marketing mistake among gym owners: putting all their eggs in one basket – specifically, the Facebook basket.So in this episode, they discuss the common pitfalls related to Facebook ads and share their &#39;Poles in the Water&#39; strategy. This approach makes sure you&#39;re not just depending on one platform for all your marketing.It&#39;s about using different marketing strategies together, which helps get your gym noticed and brings in more leads. It&#39;s like throwing out several fishing lines at once to increase your chances of catching fish.Makes sense, right?If you want to find out more, tune in for this week’s episode and join our exclusive Facebook group, where we continue the discussion and share actionable tips.Don&#39;t miss out!Key Takeaways:<ul><li>Intro (00:00)</li><li>Problems with Facebook ads (00:42)</li><li>Follow the money to see why ads fail (03:42)</li><li>The ‘Poles in the Water’ marketing strategy (07:13)</li><li>Shifts in Facebook ad results from Q4 to Q1 (12:49)</li><li>The effectiveness of challenges and promotional offers (24:46)</li><li>Creating genuine, compelling marketing offers (27:42)</li></ul>Additional Resources:- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Are Your Facebook Ads Not Working?

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“I&#39;m making money while I’m sitting here in the cafe, and I don&#39;t even have to be at work on Monday.”How many professionals can say something like this? Definitely not many.Doctors, lawyers, professors, pharmacists, dentists – these traditional professionals are highly respected. However, their careers constantly require them to trade time for money.That’s something gym owners don’t have to do. Of course, when you decided to become an entrepreneur and probably leave your 9 to 5, you definitely traded 40 hours and a steady paycheck for 80 hours and no stability.But as soon as you grow your business from just working for yourself to truly owning it and start earning good money, you&#39;ll find yourself in a spot that regular jobs just can&#39;t match, no matter how much they pay.Yes, traditional jobs might offer financial stability, but owning a gym gives you the chance to work on your business, not just in it. You can create systems that let you step back and enjoy real financial freedom. That&#39;s something traditional careers just can&#39;t offer. This is not downplaying anyone&#39;s hard work – just pointing out the difference between owning a business and being self-employed. This shift not only changes your lifestyle but also improves your business&#39;s ability to grow.So, if you&#39;re a gym owner caught up in the daily grind, remember that you didn&#39;t choose this path just to work endless hours. You chose it for the potential it offers – a lifestyle of freedom, choice, and significant financial rewards.Join Tim and Randy in this week’s episode as they discuss why owning a gym beats traditional careers, offering both freedom and financial independence.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>Freedom in gym ownership (00:43)</li><li>Understanding Cashflow Quadrant (06:52)</li><li>The importance of delegation and system creation (11:48)</li><li>Success stories of gym owners using effective systems (16:20)</li><li>How to transition from operator to owner (23:06)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Why Own a Gym? Beats Being a Doctor or Lawyer!

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Many gym owners are trapped in their businesses, constantly putting out fires. Yet others seem to enjoy their freedom to the fullest as their gyms grow smoothly. Why does this happen?Well, their secret lies in delegating tasks and giving the team the power to make decisions. This strategy not only improves efficiency but also empowers the staff, creating a proactive and independent team culture.To step back from day-to-day operations, gym owners need to overcome their control issues and the urge to micromanage. This means hiring competent staff and setting up systems and SOPs so that they know their business runs smoothly even in their absence.So, the key to breaking free from mundane routines is to trust your team and invest in their development. This will allow you to focus on the things that really move your business forward, like leadership skills, strategic planning, and business growth.Once the day-to-day operations are off your plate, your gym business will grow thanks to the hard work of a motivated team, and you can ultimately make more money while having a lot more free time.In this episode, Tim and Randy discuss this shift from hands-on management to strategic leadership and share how to remove yourself from day-to-day operations.So, are you ready to make this change in your gym? Join Tim and Randy in this episode and let them show you how.Tune in now!Key Takeaways:<ul><li>Intro (00:00)</li><li>Importance of delegating tasks and authority to make decisions (02:56)</li><li>Common fears about quality control and spending (05:30)</li><li>Leadership development (10:38)</li><li>Systems and SOPs (14:42)</li><li>Recap (19:07)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Easiest Way To Remove Yourself From Day to Day Operations

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/9/16/47510ed9-7abc-4700-8298-05277fedbd72_ep521_-_the_industry_has_a_bad_rep_audio.mp3

Would you buy what you’re selling if you walked into your gym?This is something gym owners and personal trainers should consider, especially given the fitness industry&#39;s not-so-great image. And, to be honest, the bad reputation is justified because there&#39;s been years of low-quality stuff out there.Why does this happen?Most of the time, the problems stem from not being professional enough and lacking clear regulations. These issues get worse with varying quality of services, messy rules, and contracts that leave customers unhappy.But here’s a thought: what if, instead of just going along with how things have always been, gyms started aiming higher? Isn&#39;t it time our services stood out from the low quality that&#39;s been all too common and set a new, higher standard of excellence?In this episode, Tim and Randy discuss the big issue of lacking professionalism and how it makes it tough for gyms and trainers to really shine.By continuously learning, being clear and fair with customers, and ensuring everyone who works at the gym is on their A-game, gyms can start to turn things around.Want to know how to make your gym stand out for all the right reasons?Tune into this week’s episode for some straight talk and practical tips from Tim and Randy.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>Fitness industry&#39;s reputation problem (00:58)</li><li>The negative perceptions of personal training contracts (04:23)</li><li>Continuous education for trainers (06:24)</li><li>The necessity of structured growth and systems (08:20)</li><li>Pricing strategies (10:28)</li><li>Reassessing and improving gym services and products (13:47)</li><li>Creating a team culture (16:40)</li><li>Recap (19:38)</li></ul>Additional Resources:- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. <a href="https://winninggym.com/mdm" rel="nofollow">Click to join.</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

The Industry Has A Bad Rep

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/5/15/fcdda65a-aa3f-456e-a6b7-54f1b7eba64a_ep520_-_million_dollar_model_mastery_audio.mp3

This is the million-dollar question (literally): How does a gym reach the $1M milestone?Tim and Randy have the answer, and they&#39;re eager to share it through a unique event designed specifically for gym owners aiming for success.They&#39;re pulling back the curtain at an in-depth event at Legacy Personal Training in Scottsdale, AZ. Attendees will get a firsthand look at everything from daily operations to client training methods, pricing strategies, and how to run winning ad campaigns.In just two days, attendees will dive deep into the four pillars of gym success: attraction, conversion, delivery, and ascension. In essence, this event serves as a blueprint for building a million-dollar gym, and Tim and Randy are ready to share everything.Why?Because they believe success shouldn&#39;t be a secret but a shared resource. So, this event is not only a chance to learn and ask Tim and his team questions, but also a way to get a proven strategy that you can directly apply to your gym.If you&#39;re interested in learning more about this roadmap to success, tune in to this episode and reserve your spot for the two-day experience at their million-dollar gym on May 30th and 31st.Let&#39;s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>The Million Dollar Model Mastery event (01:36)</li><li>Evergreen marketing campaigns (05:32)</li><li>Sharing SOPs and operational insights (09:22)</li><li>A detailed look into training sessions and client experiences (10:54)</li><li>Event details (13:50)</li></ul>Additional Resources:- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. <a href="https://winninggym.com/mdm" rel="nofollow">Click to join.</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Million Dollar Model Mastery

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/2/15/e449918f-d38d-4ae6-9cca-407f8df8d2a4_t_more_done_in_one_day_than_a_whole_week_audio.mp3

Just like other entrepreneurs, gym owners often find themselves caught in a never-ending cycle of busyness, finishing each day worn out and still feeling behind on their to-do list.If only a day had like 36 hours… A 36-hour-day is something out of our reach, but there is a tool that could help you accomplish more in a week than you did in a month. It is called Motion, and it can help you organize your chaotic schedule and ensure you focus on what truly matters.You’re probably skeptical, and it’s understandable, but isn’t it too tempting to ignore something that promises freedom from your overwhelming to-do list?The tool uses AI to prioritize and schedule tasks based on deadlines, importance, and personal availability. It is like having a personal assistant who knows exactly what you need to do and when.Motion allows you to start each day with a clear plan, knowing exactly what needs to be done, and having the peace of mind that nothing is slipping through the cracks. And the most valuable thing it can do for you - is to give you back time for yourself and your loved ones.Curious to find out more?Tune in for this week’s episode as Tim and Randy talk about improving productivity and organization through the use of a new AI tool.You definitely don’t want to miss this one.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>Discovery of Motion (01:03)</li><li>How Motion works (06:15)</li><li>Impact on gym owners&#39; productivity (08:30)</li><li>Real-life benefits of using Motion (13:18)</li><li>Recommendation and trial offer (16:57)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Get More Done in One Day Than a Whole Week

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/28/15/0ab80cc2-7304-4010-a4f1-b5d800e08d45_ep518_-_break_your_revenue_ceiling_audio.mp3

Many gym owners believe they&#39;ve hit the max on how much money they can make. It can feel like running into an invisible wall. ⁤⁤Whether it&#39;s $30,000, $35,000, or $70,000, moving past those numbers can sometimes feel impossible. ⁤⁤Even when you think you&#39;re making some progress, you might find yourself sliding back down. ⁤⁤Frustrating, right? ⁤⁤Many gym owners face this challenge. ⁤⁤So, the real question is: How can we continue to grow past these barriers? ⁤⁤In this week&#39;s episode, Tim and Randy are unpacking several ways to break through your gym&#39;s income ceiling. ⁤⁤They&#39;ll talk about small changes, like tweaking how many clients each coach handles, which can increase your gym&#39;s income without additional expenses. ⁤⁤Plus, they&#39;ll cover big moves, like updating your membership model and scheduling to ensure steady cash flow. ⁤⁤But there&#39;s more to it than just numbers and strategies. ⁤⁤The key to breaking through income ceilings is being open to change and new ideas, focusing on recurring revenue, and making the most of what you&#39;ve got. ⁤⁤It&#39;s about clever, lasting ways of doing business that ensure long-term profitability. ⁤⁤If you want to increase your gym&#39;s earnings using tried-and-true methods and wise risk-taking, this episode is for you. ⁤⁤Join Tim and Randy and let them help your gym make more money.Key Takeaways:<ul><li>Intro (00:00)</li><li>Breaking revenue ceilings (01:07)</li><li>Increasing client capacity per session (02:26)</li><li>Expanding operational hours (04:31)</li><li>Raising rates and diversifying revenue (10:25)</li><li>Parallels between your gym and a restaurant (12:51)</li><li>Membership model and recurring revenue (14:21)</li><li>The danger of high coach compensation percentages (21:08)</li><li>Creating an experience to keep gym clients long-term (22:55)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Break Your Revenue Ceiling

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/26/0/7cf5ff47-a670-45b2-a53d-6c9e76f21039_ep517_-_dont_underestimate_this_audio.mp3

Have you ever wondered why the same marketing strategy succeeds in one market but fails in another? Often, it&#39;s because gyms take the easy road, neglecting the hard work of crafting a message that speaks directly to potential clients.In this episode, Tim and Randy discuss this topic, sharing insights from their experience and a game-changing meet-up with marketing guru Todd Brown. They describe how attending a workshop, which cost them $12,000, completely changed their approach to tailoring marketing for diverse groups. They point out the importance of creating marketing messages that resonate with the needs and interests of a specific audience.Todd&#39;s advice was clear: never underestimate the task at hand. Gym owners need to make an effort to genuinely connect with their audience. At the end of the day, everything in business comes down to convincing someone to spend their money on your services.That’s why you should take every single aspect of your gym business seriously. Every detail (from the color of your walls to the smell in your gym) has to be on point and done with intention.Tune in to this week&#39;s episode as Tim and Randy emphasize the critical role of thoughtful, dedicated strategies in marketing and business operations.Join them now!Key Takeaways:<ul><li>Intro (00:00)</li><li>Importance of adapting marketing strategies (01:25)</li><li>Learning from Todd Brown (03:58)</li><li>Never underestimate the task at hand (06:44)</li><li>Unique marketing messages (09:56)</li><li>Going all in with your business (12:14)</li><li>Every detail matters (14:43)</li><li>Making intentional decisions in business operations (17:13)</li><li>Recap (19:16)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Don't Underestimate The Task At Hand

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/22/1/7ecdd278-edcb-47b6-996b-d7c2fc730f6a_ep516_-_switch_to_semi_audio.mp3

It&#39;s tough to be just another fish in the sea. And if you&#39;re running a large group training gym, that&#39;s exactly your business&#39;s position.Although large group sessions have their charm, they&#39;re not the golden ticket to business growth or client satisfaction they once were. These days, more and more gyms are leaving this model behind. Tim’s gym did just that 14 years ago, switching to a semi-private model.And that proved to be a true game-changer.Semi-private training strikes the perfect balance between personal attention and group atmosphere. Each client has their own tailored workout plan, yet they&#39;re not doing it solo. Instead, they&#39;re in a small group, guided by a single coach.Unlike large group sessions, where everyone does the same thing, semi-private training ensures that everyone&#39;s needs and progress are closely monitored and adjusted. It offers the benefits of a personal trainer with the added motivation from a group setting.Plus, it&#39;s a win-win for gym owners: fewer clients pay more, which means better revenue without the pressure of packing the room. (Something your coaches will appreciate as well.)Although many gym owners recognize these benefits, switching to a semi-private model is not that easy. It requires more than just tweaking your schedule or renaming your classes – it demands a strategic overhaul.Tim and Randy have developed a strategy for a successful transition that has proven effective many times. In this episode, they dive deep into all the details of making this strategic shift – programming, scheduling, equipment layout, marketing, pricing…If you&#39;re ready to rethink your business model and consider the semi-private approach, this episode is perfect for you.Tune in and let it be your first step toward the profits you&#39;ve always dreamed about.Key Takeaways:Intro (00:00)Large group vs. semi-private training (00:52)How service names show value to customers (06:52)‘Switch to Semi-Private’ course (11:17)Certification for coaches (19:14)Large group training is a burning ship (21:13)Additional Resources:- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Switch To Semi-Private

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/16/23/6b794c6f-2047-4922-8609-236fc100f36c_ep515_-_a_problem_for_every_solution_audio.mp3

Tim&#39;s journey into the fitness business wasn&#39;t a typical success story.He was working in construction management when he decided to open his own gym, although he had no experience in the industry before that. He wanted to create the perfect workout space and planned to fill his gym with equipment he personally loved.However, his dream quickly hit a wall – the gym wasn&#39;t making money because the model he loved failed to meet market demands.As his rent abatement period was nearing its end, Tim sought advice from a consultant, who introduced him to semi-private training. This model required a drastic shift from Tim&#39;s original vision.He had to focus less on equipment and more on the services provided. It meant he had to move all of his nearly new equipment into a storage facility, overhaul his business model, and transform his general access gym into a training-centric facility.Making the switch wasn&#39;t easy, but Tim trusted the data presented. Despite the financial risks and emotional attachment to the original concept, he decided to follow through, and the rest is history…The key lesson for gym owners here is that sticking with something that&#39;s not working just makes things harder. It&#39;s important to know when it&#39;s time to drop an idea you love and turn to something that does work, instead of creating a problem for every solution and making up excuses to do nothing.In this episode, Tim and Randy discuss why prioritizing the business, being open to changes, and focusing on what truly matters – solving clients&#39; problems – can set a gym apart.Join them as they are talking about making tough decisions based on financial health and market demands rather than emotions and personal preferences.Tune in to learn more about flexibility and adaptability in the fitness business.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>How Tim got into the gym business (02:16)</li><li>Changing the business model (04:51)</li><li>Implementing semi-private training model (10:38)</li><li>The importance of business-first focus (12:58)</li><li>The math behind model transition (15:10)</li><li>Addressing fear and ego (17:28)</li><li>Recap (21:48)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

A Problem For Every Solution

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/14/23/f1eefb74-d1f6-4bbd-884a-f972fd7dc1f6_ep514_-_simplification_audio.mp3

Many gym owners think the number of members defines success. But that’s not true. What truly matters is not how many people walk through the door but the revenue each member brings in. (After all, revenue is what pays the bills).So, like in any business, your main focus should be on maximizing net profit and ensuring that what came in isn&#39;t just for show but has real financial backing.If you want to build a solid business foundation for future growth, you need systematic processes and a focus on recurring revenue over base operating expenses. However, the real transformation occurs when you fully understand and apply the power of simplification.It means eliminating unnecessary elements and simplifying everything you can - the service offering, program design, coaches&#39; schedules, cancellation policy, you name it.Yes, it involves focusing on a small number of core services and making tough decisions that might upset some clients. But it also allows you to smooth your gym&#39;s operations and ultimately enhance the customer experience.So, you need to let go of the fear of losing members during transitions because the path to a successful gym business isn&#39;t about adding more to the plate but rather focusing on what truly matters:- building a strong foundation of recurring revenue- attracting and serving the right customers- being able to grow both in terms of net profit and expanding the businessIf you want to find out more about this hot topic, join Tim and Randy for this week’s episode. They will show you what you can simplify in your gym business today to pave the way for growth and higher profits tomorrow.You definitely don’t want to miss this one!Tune in now.Key Takeaways:<ul><li>Intro (00:00)</li><li>From member count to revenue focus (01:12)</li><li>Net profit and simplification (04:24)</li><li>Overcoming the &#34;my clients won&#39;t&#34; mentality (07:51)</li><li>Recurring revenue foundation (13:46)</li><li>Challenges of diversifying services (16:32)</li><li>Overcoming the mindset of fear of change (22:18)</li><li>A gym tripling revenue through focus (28:57)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

How to Simplify Your Gym Business for Higher Profits

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/9/15/91e6b83a-73c6-4c0a-a136-dbbe9e2055c3_ep513_-_unrecognized_results_audio.mp3

For many gym clients, fitness success is often boiled down to the numbers they see on the scale. However, there&#39;s a whole spectrum of benefits that don&#39;t make it to this narrow view, which even gym owners may not always be aware of.These moments include realizing you&#39;re hitting the golf ball further, hiking with ease, or simply enjoying playtime with the grandkids without nagging back pain. These are the real, though often unrecognized, wins that your gym brings into your clients&#39; lives.Sure, shedding pounds and inches is a significant achievement, but being in better shape extends its value far beyond these conventional metrics. The gym improves quality of life in ways the scale can&#39;t measure.Yet, these small wins, such as improved daily activities or personal milestones achieved, might not always be top of mind for clients, especially when making decisions about continuing their gym membership.That&#39;s why it&#39;s crucial for gym owners and coaches to highlight and celebrate these gains. Documenting these moments and bringing them up in conversations can reinforce the value of what your gym offers, beyond just weight loss or muscle gain.This week, Tim and Randy dive into the importance of recognizing and leveraging the often-overlooked results of fitness. They&#39;ll discuss how to enhance client satisfaction and retention by acknowledging the broader impact of exercise on individuals&#39; lives.Tune in to discover how to see beyond the scale and appreciate the full spectrum of fitness benefits.Let&#39;s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>Importance of recognizing non-physical gains (01:24)</li><li>Shifting focus from scale numbers to overall well-being (03:57)</li><li>Body composition and fitness misconceptions (06:43)</li><li>Case studies and real-life examples (11:05)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Highlight Invisible Gym Benefits to Boost Client Retention

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/7/14/aafd96e8-eb91-494f-8a5a-96d2daa39879__-_solve_a_problem_dont_sell_the_product_audio.mp3

Why do some gyms thrive while others struggle, even when they all offer pretty much the same thing? The secret isn&#39;t in the equipment or even in the types of classes offered; it&#39;s not about what they&#39;re selling, but how they&#39;re selling it.Many gym owners get caught up in listing amenities, such as the weight of their dumbbells or their state-of-the-art facilities. But that&#39;s not what really attracts people. It&#39;s like saying, &#34;Our hotel has beds and bathrooms.&#34; Sure, but what does it offer beyond that?Instead of just a service, you need to offer a solution to a specific problem.This approach transforms how potential clients see your gym. They start seeing it as a place that offers more than just equipment—a place that understands their needs and offers a path to their desired results.By focusing on solving problems, you create value that goes beyond just being another gym. It&#39;s about connecting with people on a deeper level, understanding their goals, and offering a tailored solution.If you want to set your gym apart from the rest by addressing your clients&#39; specific needs, tune in for this week’s episode.Tim and Randy talk about the importance of:- solving clients’ problems rather than merely selling a product- personalized consultations for uncovering specific client issues- focusing on niche markets to stand out- fulfilling brand promises to build trust and loyaltyLet’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>The Growth Summit Chicago (01:11)</li><li>Don’t sell - solve! (01:54)</li><li>Importance of personalized consultations (10:34)</li><li>Riches are in the niches (14:03)</li><li>Align marketing with problem-solving (18:00)</li><li>Deliver on your promises (20:34)</li><li>Recap (22:19)</li></ul>Additional Resources:﻿- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Solve A Problem, Don’t Sell The Product

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/2/3/8db5e4c6-ce30-4e4c-8c3f-35856856b528_ep511_-_your_missing_clients_audio.mp3

Many gyms face the same problem: their websites seem like ghost towns where potential clients visit but never stick around. Imagine someone lands on your website, curious and ready to learn more, but there&#39;s no way for them to just say, &#34;Hey, I&#39;m interested!&#34; without committing to a purchase or a class. It&#39;s like throwing a party and forgetting to send out invites – how can you expect a crowd?One thing is sure – this way, gyms miss a huge market segment.Picture the old food pyramid, but for gym leads, something like an &#39;awareness triangle’. At the triangle&#39;s peak are those ready to buy. It’s a small fraction compared to the base: the people just browsing, curious, or completely unaware of how much they could benefit from joining a gym. By not capturing their interest when they visit your website, you&#39;re letting countless opportunities for growth slip through your fingers.However, setting up a system to capture leads – a simple opt-in for more info or a chat – is the way to start conversations that might not lead to immediate sales but plant seeds for future members. (It&#39;s about building an ecosystem, not just selling memberships.)And with 13 years of experience, Tim and Randy can help you solve this problem quickly. It’s an easy fix and works every single time! Want to learn more? Tune in for this week’s episode as Tim and Randy talk about capturing leads and nurturing them into gym members. Let’s turn your website from a ghost town into a busy market square!Key Takeaways:<ul><li>Intro (00:00)</li><li>Focusing on immediate sales (00:43)</li><li>Common misconceptions about leads (01:39)</li><li>The importance of lead capture (05:29)</li><li>Consultation as a conversion tool (08:55)</li><li>Systematic approach to growth (13:04)</li><li>Practical solutions and advice (16:33)</li><li>Recap (18:15)</li></ul>Additional Resources:- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Why Your Gym Website Loses Leads & How to Fix It

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/2/29/1/4547f20b-f0e0-4944-b8fe-78a726f57fd4_ep510_-_when_the_owner_steps_away_audio.mp3

When gym owners decide to step back from day-to-day operations to maybe open a second spot or just focus more on their business growth, it shakes things up a bit. You&#39;re likely the go-to person in your gym, knowing all your clients by name, what they like, what they don&#39;t… But eventually, focusing on the bigger picture means you won&#39;t be around as much.That’s the point when some clients might start feeling left out. (You can’t blame them – suddenly, the friendly face they’re used to seeing every day is gone.) This switch can be tricky. You&#39;ve got clients who were thrilled to be trained by the owner, and now they&#39;re being handed over to someone else. They start missing that personal touch. On one hand, it’s a compliment – they loved your service that much. But on the other hand, it raises a big question: How do you grow your business without losing that personal connection that made it special in the first place?It&#39;s a puzzle many gym owners wrestle with. How do you expand and still keep things feeling personal for your clients? Tim and Randy have been there, and they&#39;re diving deep into this topic in this episode. Want to hear more? Tune in as they discuss the challenges gym owners face when stepping away from daily operations and share strategies for a smooth transition.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>Challenges of stepping away from operations (01:43)</li><li>Misinterpretation of client feedback (09:16)</li><li>The role of a business owner (12:32)</li><li>Emphasizing growth and delegation (15:24)</li><li>Recap (16:18)</li></ul>Additional Resources:- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

When the Owner Steps Away

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/2/26/15/b10b97f1-541c-4706-a81f-ffd67bea9f1a_ep509_-_free_trials_audio.mp3

Have you ever wondered why so many gyms offer free trials yet struggle to keep their doors open? Or, put simply, do free trials really work?Many people think that offering something for nothing is the golden ticket to a booming business. But that &#39;free&#39; offer can actually cost you much more than you might think. In fact, outside the fitness world, free services are pretty uncommon. So, why would they be a good choice for gyms?One of the biggest drawbacks is that free trials attract the wrong customer base — those who value the service less because it&#39;s free, making them less likely to become paying customers.So, is there a solution? Is there a way to make customers commit upfront to filter out those who are not serious about their fitness goals? Tim and Randy say yes!In this episode, they share a proven approach that allows gym owners to attract customers who value their service and are committed from day one.Tune in as they discuss why the fitness industry&#39;s obsession with free trials is backfiring and how a simple shift in strategy can transform your business.Join them, and don&#39;t let your business fall into the free trial trap.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>Free gym trials - yes or no (02:37)</li><li>Consumer psychology &amp; value perception (04:48)</li><li>Downsides of free trials (07:26)</li><li>The Netflix trial model (17:08)</li><li>Impact on business operations (22:23)</li></ul>Additional Resources:- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

The True Cost of Free Gym Trials

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/2/22/23/755b41e9-c2bd-444e-bb5c-017af6ebb68a_ep508_-_your_policies_audio.mp3

Adding random classes at 8 AM or 9 PM because a couple of clients said they could make it, only for them to drop out later — sounds familiar, right? This is just one example of how gym owners try to please everyone but end up creating a schedule that&#39;s hard to follow. Another issue arises when offering sessions that never expire. Picture someone from 2019 showing up for their sessions in 2024. This might sound bizarre, but it&#39;s a real issue that leaves gym owners without a steady membership income.Trying to keep everyone happy often leads to policies that just complicate things. If you’ve ever been in a situation where you wanted to change a signed contract, you know that it&#39;s not easy. But there is a solution, and it’s actually not complicated at all. Set clear, straightforward rules from the start, like offering one or two types of memberships, not a dozen, or setting a clear cancelation policy.The goal is to make things smoother for both you and your clients. So, if your gym&#39;s policies feel more like hurdles than help, this episode is for you. Join Tim and Randy as they explain how making policies simpler can avoid confusion and help build better relationships with customers. They also talk about how enforcing policies can change the relationship from personal to more business-like.Tune in and start improving your gym management strategy today!Key Takeaways:<ul><li>Intro (00:00)</li><li>Growth Summit Chicago (00:54)</li><li>The necessity of policies in business (02:14)</li><li>Simplifying contracts and terms (07:04)</li><li>The impact of clear policies on client relationships (09:50)</li><li>Adapting business practices for simplicity and clarity (11:58)</li><li>The role of operational efficiency in client satisfaction (14:56)</li></ul>Additional Resources:- Join the waitlist for tickets to the <a href="https://winninggym.com/call" rel="nofollow">2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Simple Business Policies - The Lifesaver Your Gym Needs

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.