We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/5/14/0/8c00e500-ec2c-4325-bd06-5ce33d0e7a9d_-_small_changes_that_lead_to_big_results_audio.mp3

Clients don&#39;t like change, even if it&#39;s for the better. Whether it&#39;s a change in gym policies, equipment, class schedules, or coaching – any adjustment can cause unrest. Even when changes bring more sessions or lower charges, someone might still quit. Simply put, change naturally brings unrest because clients love routine just as much as you do.So when it is time to introduce changes in your gym, make them all at once instead of doing it every couple of months. Yes, you will certainly lose some clients, but that fear is often exaggerated. Take price increases, for example – data shows that only about 7% of clients leave, even when prices go up by 30-50%. When backed by careful data analysis, the decision to make such a change is a huge win.But price increase is not the only change that can improve your gym business. In this week&#39;s episode, Tim and Randy discuss three small but powerful shifts that led to significant improvements in their gym&#39;s operations and finances. Join them to learn more about these strategic adjustments and how you can implement them to boost revenue without causing client confusion and quitting.Tune in now!Key Takeaways:<ul><li>Intro (00:00)</li><li>Clients don’t like changes (00:56)</li><li>Membership simplification (03:44)</li><li>Freezing membership options (06:04)</li><li>Communicating benefits of new policies to clients (10:30)</li><li>Flexible booking and cancellation policy (12:44)</li><li>Perfect timing for implementing changes (16:36)</li><li>Recap (19:57)</li></ul>Additional Resources:- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Small Changes That Lead To Big Results

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/5/13/14/0bc8594d-359c-47da-a3e0-f7ad1f489755_ep530_-_what_do_you_believe_in_audio.mp3

Desperation is one of the worst places to make decisions from.But that&#39;s often where gym owners find themselves when money is getting tight and they’re struggling to make payroll or rent. In those moments, quick-fix solutions that promise big returns suddenly start looking really tempting. For example, you might think about swapping your quality training programs for high-intensity, short-term challenges just to get some quick cash. Familiar?However, what seems like a good idea in desperate moments, probably goes against your gym’s values or long-term vision. Plus, what about the loyal clients who joined for your original values? This kind of shift can push them away and that will definitely hurt your gym’s culture and image.To help you avoid such risky moves, in this episode Tim and Randy are exploring sustainable ways to manage cash flow without sacrificing your gym&#39;s values. They are talking about how maintaining your beliefs and avoiding desperation can be key to long-term success.Join them and learn why you need to stick to your guns, even when it’s tempting to take a shortcut. Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>Growth Summit Chicago (00:54)</li><li>Gym owner struggles (03:23)</li><li>The risks of desperation-driven decisions (06:13)</li><li>Strategies for sustainable financial management (11:05)</li><li>People buy what sounds like the best product (13:34)</li><li>Recap (17:29)</li></ul>Additional Resources:- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

What Do You Believe In

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/5/7/15/854dcd57-4553-4494-ba3b-c9436f79be6b_ep529_-_action_trumps_perfection_audio.mp3

Ever found yourself frozen, waiting for the perfect moment to make a business move? Or stuck pondering over minor member complaints, only to end up putting off major beneficial changes?Of course, you have.But what actually matters is adapting quickly to changes, not waiting for everything to line up perfectly. After all, quick, decisive actions often lead to greater success than detailed plans that never get off the ground.That’s exactly what Tim and Randy dive into in this episode as they discuss &#34;perfection paralysis&#34; — a common trap for many gym owners. They break down the psychology of decision-making and the high costs of indecision.They also share how simple, daily decisions reflect our ability to tackle bigger challenges. Plus, they share tips on how to stop hesitating and how making fast decisions has driven their business growth.Got something you&#39;ve been putting off, waiting for the perfect conditions? Tune in to learn how to break free from perfectionism and why making a move — any move — is better than standing still.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>Importance of taking imperfect action (00:35)</li><li>Real-world business adaptations and outcomes (04:58)</li><li>Decision-making speed as a success indicator (05:09)</li><li>Detailed discussion on decision-making in business settings (09:01)</li><li>Price adjustment decisions (13:57)</li><li>Recap (16:27)</li></ul>Additional Resources:- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Action Trumps Perfection

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/5/5/23/bb3d4675-2cfc-4236-afbb-e54f0d296a07_ep528_-_the_book_that_rewired_my_brain_audio.mp3

Wouldn&#39;t it be great to have your gym business operate without your constant involvement? But somehow, you know you can’t step away without everything falling apart. That’s often because you&#39;re still in the self-employed phase, dreaming of truly becoming a business owner.If you&#39;re eager to make this dream a reality and experience the joy of financial freedom — where you&#39;re not just trading time for money — then this episode is a must-listen.Tim was once where you are now, and one of the things that helped him shift his approach to business management was the book ‘Cashflow Quadrant’ by Robert Kiyosaki. This book literally rewired his brain, and it might just do the same for yours.In this week&#39;s conversation with Randy, they dive into insights from &#39;Cashflow Quadrant,&#39; focusing particularly on the importance of understanding the different income quadrants and how to transition from being self-employed to becoming a business owner.They&#39;ll discuss developing effective systems and strategies for gym owners, aimed at optimizing operations and enhancing profitability. Plus, they share practical tools and strategies to help you shift from day-to-day operations to overseeing a self-managing business.Tune in and let them show you how to scale your business and achieve true independence.Key Takeaways:<ul><li>Intro (00:00)</li><li>Growth Summit Chicago (00:56)</li><li>Significance of ‘Cashflow Quadrant’ (03:36)</li><li>Explanation of business quadrants (10:47)</li><li>Strategies for transitioning to business owner (11:50)</li><li>Benefits of systematic business operations (19:38)</li><li>Recap (26:03)</li></ul>Additional Resources:- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

The Book That Rewired My Brain

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/30/8/4da0dfc4-201e-402c-af97-c28fa896b7fe_ep527_-_bull___t_claims_in_the_industry_audio.mp3

Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust?They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money.And this is just one example of the hundreds of insanely tempting claims we hear every day. But remember, if something sounds too good to be true, it probably is.In this week’s episode, Tim and Randy pull back the curtain on fitness marketing tactics that are exactly that – too good to be true. They expose the common traps that many gym owners fall into, chasing after quick fixes.They&#39;ll share insights from their experiences, debunk outrageous claims you should never fall for, and reveal what truly works and genuinely matters in building a successful gym business.If you join them, you&#39;ll learn about the stages of market sophistication and how understanding them can save your gym from becoming another casualty of over-hyped marketing strategies.Ready to start building a marketing approach that truly reflects the value you offer?Tune in for the full episode and uncover the secrets to ethical and effective fitness marketing.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>We guarantee 1,000 leads or 1,000 clients (01:03)</li><li>It&#39;s too easy to win, but it&#39;s way easier to lose (05:55)</li><li>Ethical marketing (07:37)</li><li>Advantages of authentic business practices (11:27)</li><li>Recap (16:42)</li></ul>Additional Resources:- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Bull$#!t Claims In The Industry

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The better you are as a coach, the more likely clients are to quit. Quite a paradox, isn’t it?Many gym owners notice that clients who achieve their goals often stop coming. If you&#39;re new to this, you might be wondering what went wrong. But those of us who&#39;ve been around know this is pretty common.People usually hit the gym with specific goals in mind, not necessarily to make it a lifestyle. So, don’t take it personally if they left your gym after losing 30 pounds – you could have provided the best service in the world, and they would have quit anyway. Calm down, you’ve done your job well. But, to keep your clients coming back and to grow your gym, it&#39;s crucial to shift your focus. Start building relationships with clients who view fitness as a lifestyle, and aim for consistent, sustainable revenue.Let’s target a steady $30k a month to start. (That&#39;s actually tougher than scaling from $30k to $50k.) Want to know how to reach that first milestone?Tune into this week’s episode with Tim and Randy. They’ve got tons of great advice and will introduce you to a free resource where you can find answers to any questions you might have – their ProFit Accelerator Facebook group.So, check out this episode, join their Facebook group, and learn how you can consistently earn $30k+ month after month.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>The Profit Accelerator Facebook group (01:03)</li><li>Everybody needs lifestyle clients (03:43)</li><li>Creating sustainable businesses and recurring revenue (11:36)</li><li>Recap (14:40)</li></ul>Additional Resources:- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

The Best Free Tool to Grow Your Gym to $30K a Month

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/23/15/37b5331d-d11d-4a3f-b5a7-3b36b69da881_ep525_-_letting_your_coaches_program_audio.mp3

Every gym owner wants their clients to be loyal to the gym, not just to the coaches. Yet, it&#39;s common for clients to follow a coach when they leave.To prevent this, gym owners should standardize a high-quality program that every coach can deliver. This way, if a coach does leave, their clients can easily switch to another trainer seamlessly.So, are you worried about losing clients if a coach leaves? And how much freedom do your coaches have? If they&#39;re crafting their own programs within your gym, you&#39;ll definitely want to check out this episode.This week, Tim and Randy are diving into their systematized training approach, ensuring every client enjoys the best possible workout every time, no matter who they&#39;re training with.Their semi-private Pro system improves client satisfaction and reduces the risks of overly personal coach-client relationships. It&#39;s all about consistency and quality, protecting both your gym’s reputation and your clients&#39; experiences.Tune in to learn more about how to effectively manage your training programs and put these ideas into practice at your gym.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>Importance of program ownership in gyms (00:44)</li><li>Risks of personal client-coach relationships (07:00)</li><li>Protecting the brand through standardized training (10:29)</li><li>The need for systemic training approaches (15:09)</li></ul>Additional Resources:- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

The Risk of Too Much Coach Autonomy in Gyms

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/19/0/41ed3a82-675c-4087-bf56-ef452e9006d2_p524_-_are_your_facebook_ads_not_working_audio.mp3

Many gym owners complain that they feel like they&#39;re throwing money into a black hole with Facebook ads without seeing any return. Have you noticed a drop in your Facebook ad performance in early 2024?Although the situation is improving now, there was a period when leads were captured but remained unresponsive despite calls, texts, and emails – like they were not genuine, but bot-generated to boost ad stats without actual engagement.This issue with Facebook has led Tim and Randy to address a common marketing mistake among gym owners: putting all their eggs in one basket – specifically, the Facebook basket.So in this episode, they discuss the common pitfalls related to Facebook ads and share their &#39;Poles in the Water&#39; strategy. This approach makes sure you&#39;re not just depending on one platform for all your marketing.It&#39;s about using different marketing strategies together, which helps get your gym noticed and brings in more leads. It&#39;s like throwing out several fishing lines at once to increase your chances of catching fish.Makes sense, right?If you want to find out more, tune in for this week’s episode and join our exclusive Facebook group, where we continue the discussion and share actionable tips.Don&#39;t miss out!Key Takeaways:<ul><li>Intro (00:00)</li><li>Problems with Facebook ads (00:42)</li><li>Follow the money to see why ads fail (03:42)</li><li>The ‘Poles in the Water’ marketing strategy (07:13)</li><li>Shifts in Facebook ad results from Q4 to Q1 (12:49)</li><li>The effectiveness of challenges and promotional offers (24:46)</li><li>Creating genuine, compelling marketing offers (27:42)</li></ul>Additional Resources:- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a>- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31.<a href="https://winninggym.com/mdm" rel="nofollow"> Click to join.</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Are Your Facebook Ads Not Working?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/15/17/d22a699b-1ec1-4e76-aba7-e49f4952f2f9_a_gym__beats_being_a_doctor_or_lawyer__audio_x.mp3

“I&#39;m making money while I’m sitting here in the cafe, and I don&#39;t even have to be at work on Monday.”How many professionals can say something like this? Definitely not many.Doctors, lawyers, professors, pharmacists, dentists – these traditional professionals are highly respected. However, their careers constantly require them to trade time for money.That’s something gym owners don’t have to do. Of course, when you decided to become an entrepreneur and probably leave your 9 to 5, you definitely traded 40 hours and a steady paycheck for 80 hours and no stability.But as soon as you grow your business from just working for yourself to truly owning it and start earning good money, you&#39;ll find yourself in a spot that regular jobs just can&#39;t match, no matter how much they pay.Yes, traditional jobs might offer financial stability, but owning a gym gives you the chance to work on your business, not just in it. You can create systems that let you step back and enjoy real financial freedom. That&#39;s something traditional careers just can&#39;t offer. This is not downplaying anyone&#39;s hard work – just pointing out the difference between owning a business and being self-employed. This shift not only changes your lifestyle but also improves your business&#39;s ability to grow.So, if you&#39;re a gym owner caught up in the daily grind, remember that you didn&#39;t choose this path just to work endless hours. You chose it for the potential it offers – a lifestyle of freedom, choice, and significant financial rewards.Join Tim and Randy in this week’s episode as they discuss why owning a gym beats traditional careers, offering both freedom and financial independence.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>Freedom in gym ownership (00:43)</li><li>Understanding Cashflow Quadrant (06:52)</li><li>The importance of delegation and system creation (11:48)</li><li>Success stories of gym owners using effective systems (16:20)</li><li>How to transition from operator to owner (23:06)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Why Own a Gym? Beats Being a Doctor or Lawyer!

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/11/11/e594c6c2-25f5-43c5-94ad-cca8824af539_move_yourself_from_day_to_day_operations_audio.mp3

Many gym owners are trapped in their businesses, constantly putting out fires. Yet others seem to enjoy their freedom to the fullest as their gyms grow smoothly. Why does this happen?Well, their secret lies in delegating tasks and giving the team the power to make decisions. This strategy not only improves efficiency but also empowers the staff, creating a proactive and independent team culture.To step back from day-to-day operations, gym owners need to overcome their control issues and the urge to micromanage. This means hiring competent staff and setting up systems and SOPs so that they know their business runs smoothly even in their absence.So, the key to breaking free from mundane routines is to trust your team and invest in their development. This will allow you to focus on the things that really move your business forward, like leadership skills, strategic planning, and business growth.Once the day-to-day operations are off your plate, your gym business will grow thanks to the hard work of a motivated team, and you can ultimately make more money while having a lot more free time.In this episode, Tim and Randy discuss this shift from hands-on management to strategic leadership and share how to remove yourself from day-to-day operations.So, are you ready to make this change in your gym? Join Tim and Randy in this episode and let them show you how.Tune in now!Key Takeaways:<ul><li>Intro (00:00)</li><li>Importance of delegating tasks and authority to make decisions (02:56)</li><li>Common fears about quality control and spending (05:30)</li><li>Leadership development (10:38)</li><li>Systems and SOPs (14:42)</li><li>Recap (19:07)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Easiest Way To Remove Yourself From Day to Day Operations

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/9/16/47510ed9-7abc-4700-8298-05277fedbd72_ep521_-_the_industry_has_a_bad_rep_audio.mp3

Would you buy what you’re selling if you walked into your gym?This is something gym owners and personal trainers should consider, especially given the fitness industry&#39;s not-so-great image. And, to be honest, the bad reputation is justified because there&#39;s been years of low-quality stuff out there.Why does this happen?Most of the time, the problems stem from not being professional enough and lacking clear regulations. These issues get worse with varying quality of services, messy rules, and contracts that leave customers unhappy.But here’s a thought: what if, instead of just going along with how things have always been, gyms started aiming higher? Isn&#39;t it time our services stood out from the low quality that&#39;s been all too common and set a new, higher standard of excellence?In this episode, Tim and Randy discuss the big issue of lacking professionalism and how it makes it tough for gyms and trainers to really shine.By continuously learning, being clear and fair with customers, and ensuring everyone who works at the gym is on their A-game, gyms can start to turn things around.Want to know how to make your gym stand out for all the right reasons?Tune into this week’s episode for some straight talk and practical tips from Tim and Randy.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>Fitness industry&#39;s reputation problem (00:58)</li><li>The negative perceptions of personal training contracts (04:23)</li><li>Continuous education for trainers (06:24)</li><li>The necessity of structured growth and systems (08:20)</li><li>Pricing strategies (10:28)</li><li>Reassessing and improving gym services and products (13:47)</li><li>Creating a team culture (16:40)</li><li>Recap (19:38)</li></ul>Additional Resources:- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. <a href="https://winninggym.com/mdm" rel="nofollow">Click to join.</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

The Industry Has A Bad Rep

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/5/15/fcdda65a-aa3f-456e-a6b7-54f1b7eba64a_ep520_-_million_dollar_model_mastery_audio.mp3

This is the million-dollar question (literally): How does a gym reach the $1M milestone?Tim and Randy have the answer, and they&#39;re eager to share it through a unique event designed specifically for gym owners aiming for success.They&#39;re pulling back the curtain at an in-depth event at Legacy Personal Training in Scottsdale, AZ. Attendees will get a firsthand look at everything from daily operations to client training methods, pricing strategies, and how to run winning ad campaigns.In just two days, attendees will dive deep into the four pillars of gym success: attraction, conversion, delivery, and ascension. In essence, this event serves as a blueprint for building a million-dollar gym, and Tim and Randy are ready to share everything.Why?Because they believe success shouldn&#39;t be a secret but a shared resource. So, this event is not only a chance to learn and ask Tim and his team questions, but also a way to get a proven strategy that you can directly apply to your gym.If you&#39;re interested in learning more about this roadmap to success, tune in to this episode and reserve your spot for the two-day experience at their million-dollar gym on May 30th and 31st.Let&#39;s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>The Million Dollar Model Mastery event (01:36)</li><li>Evergreen marketing campaigns (05:32)</li><li>Sharing SOPs and operational insights (09:22)</li><li>A detailed look into training sessions and client experiences (10:54)</li><li>Event details (13:50)</li></ul>Additional Resources:- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. <a href="https://winninggym.com/mdm" rel="nofollow">Click to join.</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Million Dollar Model Mastery

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/2/15/e449918f-d38d-4ae6-9cca-407f8df8d2a4_t_more_done_in_one_day_than_a_whole_week_audio.mp3

Just like other entrepreneurs, gym owners often find themselves caught in a never-ending cycle of busyness, finishing each day worn out and still feeling behind on their to-do list.If only a day had like 36 hours… A 36-hour-day is something out of our reach, but there is a tool that could help you accomplish more in a week than you did in a month. It is called Motion, and it can help you organize your chaotic schedule and ensure you focus on what truly matters.You’re probably skeptical, and it’s understandable, but isn’t it too tempting to ignore something that promises freedom from your overwhelming to-do list?The tool uses AI to prioritize and schedule tasks based on deadlines, importance, and personal availability. It is like having a personal assistant who knows exactly what you need to do and when.Motion allows you to start each day with a clear plan, knowing exactly what needs to be done, and having the peace of mind that nothing is slipping through the cracks. And the most valuable thing it can do for you - is to give you back time for yourself and your loved ones.Curious to find out more?Tune in for this week’s episode as Tim and Randy talk about improving productivity and organization through the use of a new AI tool.You definitely don’t want to miss this one.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>Discovery of Motion (01:03)</li><li>How Motion works (06:15)</li><li>Impact on gym owners&#39; productivity (08:30)</li><li>Real-life benefits of using Motion (13:18)</li><li>Recommendation and trial offer (16:57)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Get More Done in One Day Than a Whole Week

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/28/15/0ab80cc2-7304-4010-a4f1-b5d800e08d45_ep518_-_break_your_revenue_ceiling_audio.mp3

Many gym owners believe they&#39;ve hit the max on how much money they can make. It can feel like running into an invisible wall. ⁤⁤Whether it&#39;s $30,000, $35,000, or $70,000, moving past those numbers can sometimes feel impossible. ⁤⁤Even when you think you&#39;re making some progress, you might find yourself sliding back down. ⁤⁤Frustrating, right? ⁤⁤Many gym owners face this challenge. ⁤⁤So, the real question is: How can we continue to grow past these barriers? ⁤⁤In this week&#39;s episode, Tim and Randy are unpacking several ways to break through your gym&#39;s income ceiling. ⁤⁤They&#39;ll talk about small changes, like tweaking how many clients each coach handles, which can increase your gym&#39;s income without additional expenses. ⁤⁤Plus, they&#39;ll cover big moves, like updating your membership model and scheduling to ensure steady cash flow. ⁤⁤But there&#39;s more to it than just numbers and strategies. ⁤⁤The key to breaking through income ceilings is being open to change and new ideas, focusing on recurring revenue, and making the most of what you&#39;ve got. ⁤⁤It&#39;s about clever, lasting ways of doing business that ensure long-term profitability. ⁤⁤If you want to increase your gym&#39;s earnings using tried-and-true methods and wise risk-taking, this episode is for you. ⁤⁤Join Tim and Randy and let them help your gym make more money.Key Takeaways:<ul><li>Intro (00:00)</li><li>Breaking revenue ceilings (01:07)</li><li>Increasing client capacity per session (02:26)</li><li>Expanding operational hours (04:31)</li><li>Raising rates and diversifying revenue (10:25)</li><li>Parallels between your gym and a restaurant (12:51)</li><li>Membership model and recurring revenue (14:21)</li><li>The danger of high coach compensation percentages (21:08)</li><li>Creating an experience to keep gym clients long-term (22:55)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond <a href="https://www.facebook.com/groups/gymbusiness" rel="nofollow">Facebook group</a> - Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Break Your Revenue Ceiling

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/26/0/7cf5ff47-a670-45b2-a53d-6c9e76f21039_ep517_-_dont_underestimate_this_audio.mp3

Have you ever wondered why the same marketing strategy succeeds in one market but fails in another? Often, it&#39;s because gyms take the easy road, neglecting the hard work of crafting a message that speaks directly to potential clients.In this episode, Tim and Randy discuss this topic, sharing insights from their experience and a game-changing meet-up with marketing guru Todd Brown. They describe how attending a workshop, which cost them $12,000, completely changed their approach to tailoring marketing for diverse groups. They point out the importance of creating marketing messages that resonate with the needs and interests of a specific audience.Todd&#39;s advice was clear: never underestimate the task at hand. Gym owners need to make an effort to genuinely connect with their audience. At the end of the day, everything in business comes down to convincing someone to spend their money on your services.That’s why you should take every single aspect of your gym business seriously. Every detail (from the color of your walls to the smell in your gym) has to be on point and done with intention.Tune in to this week&#39;s episode as Tim and Randy emphasize the critical role of thoughtful, dedicated strategies in marketing and business operations.Join them now!Key Takeaways:<ul><li>Intro (00:00)</li><li>Importance of adapting marketing strategies (01:25)</li><li>Learning from Todd Brown (03:58)</li><li>Never underestimate the task at hand (06:44)</li><li>Unique marketing messages (09:56)</li><li>Going all in with your business (12:14)</li><li>Every detail matters (14:43)</li><li>Making intentional decisions in business operations (17:13)</li><li>Recap (19:16)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Don't Underestimate The Task At Hand

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/22/1/7ecdd278-edcb-47b6-996b-d7c2fc730f6a_ep516_-_switch_to_semi_audio.mp3

It&#39;s tough to be just another fish in the sea. And if you&#39;re running a large group training gym, that&#39;s exactly your business&#39;s position.Although large group sessions have their charm, they&#39;re not the golden ticket to business growth or client satisfaction they once were. These days, more and more gyms are leaving this model behind. Tim’s gym did just that 14 years ago, switching to a semi-private model.And that proved to be a true game-changer.Semi-private training strikes the perfect balance between personal attention and group atmosphere. Each client has their own tailored workout plan, yet they&#39;re not doing it solo. Instead, they&#39;re in a small group, guided by a single coach.Unlike large group sessions, where everyone does the same thing, semi-private training ensures that everyone&#39;s needs and progress are closely monitored and adjusted. It offers the benefits of a personal trainer with the added motivation from a group setting.Plus, it&#39;s a win-win for gym owners: fewer clients pay more, which means better revenue without the pressure of packing the room. (Something your coaches will appreciate as well.)Although many gym owners recognize these benefits, switching to a semi-private model is not that easy. It requires more than just tweaking your schedule or renaming your classes – it demands a strategic overhaul.Tim and Randy have developed a strategy for a successful transition that has proven effective many times. In this episode, they dive deep into all the details of making this strategic shift – programming, scheduling, equipment layout, marketing, pricing…If you&#39;re ready to rethink your business model and consider the semi-private approach, this episode is perfect for you.Tune in and let it be your first step toward the profits you&#39;ve always dreamed about.Key Takeaways:Intro (00:00)Large group vs. semi-private training (00:52)How service names show value to customers (06:52)‘Switch to Semi-Private’ course (11:17)Certification for coaches (19:14)Large group training is a burning ship (21:13)Additional Resources:- Check out our <a href="https://www.switchtosemiprivate.com/" rel="nofollow">Switch to Semi-Private course</a>- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Switch To Semi-Private

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/16/23/6b794c6f-2047-4922-8609-236fc100f36c_ep515_-_a_problem_for_every_solution_audio.mp3

Tim&#39;s journey into the fitness business wasn&#39;t a typical success story.He was working in construction management when he decided to open his own gym, although he had no experience in the industry before that. He wanted to create the perfect workout space and planned to fill his gym with equipment he personally loved.However, his dream quickly hit a wall – the gym wasn&#39;t making money because the model he loved failed to meet market demands.As his rent abatement period was nearing its end, Tim sought advice from a consultant, who introduced him to semi-private training. This model required a drastic shift from Tim&#39;s original vision.He had to focus less on equipment and more on the services provided. It meant he had to move all of his nearly new equipment into a storage facility, overhaul his business model, and transform his general access gym into a training-centric facility.Making the switch wasn&#39;t easy, but Tim trusted the data presented. Despite the financial risks and emotional attachment to the original concept, he decided to follow through, and the rest is history…The key lesson for gym owners here is that sticking with something that&#39;s not working just makes things harder. It&#39;s important to know when it&#39;s time to drop an idea you love and turn to something that does work, instead of creating a problem for every solution and making up excuses to do nothing.In this episode, Tim and Randy discuss why prioritizing the business, being open to changes, and focusing on what truly matters – solving clients&#39; problems – can set a gym apart.Join them as they are talking about making tough decisions based on financial health and market demands rather than emotions and personal preferences.Tune in to learn more about flexibility and adaptability in the fitness business.Let’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>How Tim got into the gym business (02:16)</li><li>Changing the business model (04:51)</li><li>Implementing semi-private training model (10:38)</li><li>The importance of business-first focus (12:58)</li><li>The math behind model transition (15:10)</li><li>Addressing fear and ego (17:28)</li><li>Recap (21:48)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

A Problem For Every Solution

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/14/23/f1eefb74-d1f6-4bbd-884a-f972fd7dc1f6_ep514_-_simplification_audio.mp3

Many gym owners think the number of members defines success. But that’s not true. What truly matters is not how many people walk through the door but the revenue each member brings in. (After all, revenue is what pays the bills).So, like in any business, your main focus should be on maximizing net profit and ensuring that what came in isn&#39;t just for show but has real financial backing.If you want to build a solid business foundation for future growth, you need systematic processes and a focus on recurring revenue over base operating expenses. However, the real transformation occurs when you fully understand and apply the power of simplification.It means eliminating unnecessary elements and simplifying everything you can - the service offering, program design, coaches&#39; schedules, cancellation policy, you name it.Yes, it involves focusing on a small number of core services and making tough decisions that might upset some clients. But it also allows you to smooth your gym&#39;s operations and ultimately enhance the customer experience.So, you need to let go of the fear of losing members during transitions because the path to a successful gym business isn&#39;t about adding more to the plate but rather focusing on what truly matters:- building a strong foundation of recurring revenue- attracting and serving the right customers- being able to grow both in terms of net profit and expanding the businessIf you want to find out more about this hot topic, join Tim and Randy for this week’s episode. They will show you what you can simplify in your gym business today to pave the way for growth and higher profits tomorrow.You definitely don’t want to miss this one!Tune in now.Key Takeaways:<ul><li>Intro (00:00)</li><li>From member count to revenue focus (01:12)</li><li>Net profit and simplification (04:24)</li><li>Overcoming the &#34;my clients won&#39;t&#34; mentality (07:51)</li><li>Recurring revenue foundation (13:46)</li><li>Challenges of diversifying services (16:32)</li><li>Overcoming the mindset of fear of change (22:18)</li><li>A gym tripling revenue through focus (28:57)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

How to Simplify Your Gym Business for Higher Profits

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/9/15/91e6b83a-73c6-4c0a-a136-dbbe9e2055c3_ep513_-_unrecognized_results_audio.mp3

For many gym clients, fitness success is often boiled down to the numbers they see on the scale. However, there&#39;s a whole spectrum of benefits that don&#39;t make it to this narrow view, which even gym owners may not always be aware of.These moments include realizing you&#39;re hitting the golf ball further, hiking with ease, or simply enjoying playtime with the grandkids without nagging back pain. These are the real, though often unrecognized, wins that your gym brings into your clients&#39; lives.Sure, shedding pounds and inches is a significant achievement, but being in better shape extends its value far beyond these conventional metrics. The gym improves quality of life in ways the scale can&#39;t measure.Yet, these small wins, such as improved daily activities or personal milestones achieved, might not always be top of mind for clients, especially when making decisions about continuing their gym membership.That&#39;s why it&#39;s crucial for gym owners and coaches to highlight and celebrate these gains. Documenting these moments and bringing them up in conversations can reinforce the value of what your gym offers, beyond just weight loss or muscle gain.This week, Tim and Randy dive into the importance of recognizing and leveraging the often-overlooked results of fitness. They&#39;ll discuss how to enhance client satisfaction and retention by acknowledging the broader impact of exercise on individuals&#39; lives.Tune in to discover how to see beyond the scale and appreciate the full spectrum of fitness benefits.Let&#39;s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>Importance of recognizing non-physical gains (01:24)</li><li>Shifting focus from scale numbers to overall well-being (03:57)</li><li>Body composition and fitness misconceptions (06:43)</li><li>Case studies and real-life examples (11:05)</li></ul>Additional Resources:- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Highlight Invisible Gym Benefits to Boost Client Retention

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/7/14/aafd96e8-eb91-494f-8a5a-96d2daa39879__-_solve_a_problem_dont_sell_the_product_audio.mp3

Why do some gyms thrive while others struggle, even when they all offer pretty much the same thing? The secret isn&#39;t in the equipment or even in the types of classes offered; it&#39;s not about what they&#39;re selling, but how they&#39;re selling it.Many gym owners get caught up in listing amenities, such as the weight of their dumbbells or their state-of-the-art facilities. But that&#39;s not what really attracts people. It&#39;s like saying, &#34;Our hotel has beds and bathrooms.&#34; Sure, but what does it offer beyond that?Instead of just a service, you need to offer a solution to a specific problem.This approach transforms how potential clients see your gym. They start seeing it as a place that offers more than just equipment—a place that understands their needs and offers a path to their desired results.By focusing on solving problems, you create value that goes beyond just being another gym. It&#39;s about connecting with people on a deeper level, understanding their goals, and offering a tailored solution.If you want to set your gym apart from the rest by addressing your clients&#39; specific needs, tune in for this week’s episode.Tim and Randy talk about the importance of:- solving clients’ problems rather than merely selling a product- personalized consultations for uncovering specific client issues- focusing on niche markets to stand out- fulfilling brand promises to build trust and loyaltyLet’s dive in!Key Takeaways:<ul><li>Intro (00:00)</li><li>The Growth Summit Chicago (01:11)</li><li>Don’t sell - solve! (01:54)</li><li>Importance of personalized consultations (10:34)</li><li>Riches are in the niches (14:03)</li><li>Align marketing with problem-solving (18:00)</li><li>Deliver on your promises (20:34)</li><li>Recap (22:19)</li></ul>Additional Resources:﻿- An app designed for semi-private training - <a href="https://www.semiprivatepro.com/btg" rel="nofollow">Semi Private Pro</a>- Join the waitlist for tickets to the<a href="https://growthsummitchicago.com/" rel="nofollow"> 2024 FitPro Growth Summit</a>- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow">Randy</a>---If you haven&#39;t already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow"> Apple Podcasts</a>!

Solve A Problem, Don’t Sell The Product

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.