Importance of Presales and Sales Alignment

If you’ve ever felt the tension between presales and sales, this episode will hit home. Whether you're in leadership, enablement, or part of a revenue team, Michelle Afshar shares real-world strategies to break silos, boost collaboration, and unlock growth.

You will walk away with:

✅ Actionable insights on how to align sales and presales for better deal velocity and higher win rates.

✅ Proven frameworks used at top companies like Darktrace, Zoom, and Palo Alto Networks.

✅ A clear understanding of how shared goals and KPIs can improve team morale—and forecasting accuracy.

This episode isn’t just a conversation—it’s a playbook for any company looking to go from functional cooperation to strategic collaboration between sales and presales.

Michelle Afshar is a dynamic sales enablement leader whose career spans innovation giants Darktrace, Zoom, and Palo Alto Networks. As Global Head of Enablement at Darktrace and playing key GTM roles at Zoom and Palo Alto Networks, Michelle has a track record of transforming how presales and sales work together. 

On the podcast, she’ll take us behind the scenes of:

 ➡️ Overcoming the most common friction points between presales and sales teams

 ➡️ Implementing joint pipeline ownership, technical qualification, and shared KPIs for seamless collaboration

 ➡️ The measurable impact these strategies have on win rates, forecast accuracy, and customer experience

Tune in to discover how enabling presales–sales alignment isn’t just a process improvement—it’s a strategic advantage that drives growth, efficiency, and trust.

https://www.linkedin.com/in/mafshar/

#presales #sales #SalesManagement #SalesEnablement #SEAMlessSales

Tune in for this informative conversation at TalkRadio.nyc