137. 30 Years of Iconic Bridesmaid Dresses w/ Lulus CEO Crystal Landsem
Crystal Landsem, CEO of Lulus, joins Alyssa to discuss the brand’s 30-year evolution, its customer-led approach, and the changing world of bridesmaid and occasion fashion.
They cover Lulus shift from a Chico, CA boutique to a digital-first brand, how customer feedback shapes products and fit, the move toward mix-and-match bridesmaid looks, current color trends, resale, and the company’s vision for the next 30 years. And be sure to check out their brand new line of bridesmaid dresses!
Visit Lulus.com and use code TWR20 to get 20% off your Lulus Purchase!
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https://www.instagram.com/lulus
See more on this episode here: https://nashvillebrideguide.com/30-years-of-iconic-bridesmaid-dresses-w-lulus-ceo-crystal-landsem/
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