The Secret to Partner Success: The Ideal Partner Profile | Tammy Lynne McDonald
Season 1 | Episode 22
37m | Nov 22, 2022Optimizing business partnerships can bring top-of-the-funnel leads to the bottom.
Tammy McDonald, a channel enablement expert, shares her expertise on how to effectively establish and nurture partner relationships Tammy explains how and why enablement is key to partnership success.
In this episode:
➤ Key tips on how to avoid common mistakes that kill channel relationships
➤ How to get your IPP (Ideal Partner Profile) right on the first try
➤ Bridge the gap between sales and marketing
![Audio Player Image](https://media.redcircle.com/images/2022/2/25/20/e4b384f5-8b18-40f9-8324-8b1ae3787383_1c5-6a618f3dedc3_enterprise_eyeballs_-_logo_2x.jpg)
Enterprise Eyeballs: Innovative B2B Marketing Stories
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