SHOW / EPISODE

Phoebe Yu, Founder & CEO of Ettitude — On A Mission To Dramatically Reduce the Harmful Environmental Impact of Textiles

Season 1 | Episode 6
43m | Dec 20, 2023

Phoebe Yu is the founder and CEO of Ettitude, an award-winning material science and lifestyle company with the mission to dramatically reduce the harmful environmental impact of textiles. Ettitude is so very rooted in both impact and sustainability. They have their own trademarked textile that's called Clean Bamboo.

In this episode, Phoebe talks about everything from how bamboo is processed, why the material is more sustainable than conventional textiles, what motivates her and how she stays healthy as the CEO of a rapidly growing company.

Check out SISTAIN's collection of Ettitude here.

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