Cleaner Standards for Supplements & Nutrition with Oliver Amdrup Co-Founder of Puori

Season 10 | Episode 249
1h 5m | Jun 10, 2024

In this episode, we had the pleasure of speaking with Oliver Amdrup, the co-founder of Puori, a company at the forefront of ensuring quality and safety in dietary supplements. With over 13 years of experience, Oliver has led Puori to become a pioneer in 3rd party batch testing, scrutinizing all products and final consumer batches for well-known environmental toxins. The last few years Puori has pledged to be part of the Transparency Project driven by The Clean Label Project, a project that gives consumers 3rd party full transparency on what’s actually in their products. It’s a long-term goal for Puori to be part of making environmental testing a regulated process for foods and food supplements considered in the risk group of toxification.

Oliver Amdrup, Co-Founder of Puori, was born and raised in Copenhagen, Denmark, he moved to San Francisco in 2015 to launch Puori and is now back in Copenhagen where he lives with his wife and 3 kids. He serves through advisory positions in the health industry, among them the Longevity Project called “One Thirty Labs” with 2 outlets in Copenhagen. 


0:56 Welcome to the show!

4:39 Oliver Amdrup’s Bio

5:35 Welcome him to the podcast!

6:53 His discovery of clean nutrition & supplements

10:46 Transparency in supplements

13:39 Sourcing good ingredients

18:12 Consumer awareness

19:11 The Clean Label Project

20:26 Toxins found in baby food

22:34 More on label transparency

26:58 Why testing the final product is best

28:30 Puori protein powders

30:11 *Magnesium Breakthrough*

36:38 Flavoring found in protein powder

38:42 Can we trust the "natural" on a label?

40:32 Is glyphosate banned in Europe?

44:30 Sourcing the whey protein

48:08 Plant protein powders & heavy metal contaminants

50:59 Scanning the QR code on your product

54:06 Sourcing their fish oil supplement

59:12 Puori's newest supplement - Creatine!

1:02:30 Get your nutrients from food first

1:07:09 Oliver's final piece of advice


IG: @Puorilife

IG: @oliveramdrup

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Renee Belz & Lauren Sambataro